Many entrepreneurs painstakingly monitor their social media presence to ensure their success. But many don't know that there are agencies and tools they can use to simplify the process and do more. These social media monitoring agencies help you make data-driven decisions and improve your overall social media strategies. Here's our list of the top ten:
1. Meltwater
An award-winning social media monitoring agency, Meltwater offers a suite of solutions for businesses of all sizes. It can help you monitor a wide array of social media channels and media types to ensure that your business won't miss any mentions or relevant content. It automates your social media listening process to give you real-time insights for your strategic decision-making.
Meltwater's key features include comprehensive monitoring, unlimited queries, sentiment analysis, historical data access, visual analytics, and many others. It can also help you with consumer segmentation and behavior analysis, as well as crisis management.
2. Awario
A powerful social media monitoring tool, Awario can help you track your business's online presence. It enables you to engage with your audience and gain valuable insights from your social media conversations. It offers a wide range of features ideal for those looking to boost their social media strategy.
Awario's key features include real-time monitoring on all social media platforms, blogs, news, forums, and the web. Its Boolean search lets you create precise queries and get the most relevant results. It also offers sentiment analysis, influencer tracking, social selling, and location-based monitoring, among other things.
3. Digimind
A market intelligence platform, Digimind is an excellent social media monitoring agency to help you gain valuable insights from online conversations and trends. It will help you understand your audience better, track your competition, and make data-driven decisions. Its real-time monitoring capabilities let you track brand mentions, keywords, and hashtags across multiple social media platforms.
In addition, Digimind can identify and analyze trending topics, letting you stay ahead of industry trends and capitalize on emerging opportunities. It can also identify influencers talking about your brand, detect the country of origin for mentions, and translate them into different languages.
4. Brandwatch
A powerhouse in the social media monitoring landscape, Brandwatch uses advanced AI-powered social listening capabilities, among other helpful features. It offers real-time global conversation tracking, multilingual sentiment analysis, and predictive trend identification. Its comprehensive data ecosystem aggregates data from over 100 million online sources, helping you prepare for the coming year.
Brandwatch's precise data collection does not stop there. It also translates digital conversations into strategic narratives that enable your business to make informed, proactive decisions. What makes it unique is its consumer insights intelligence, enterprise-grade data security, and flexible reporting mechanisms.
5. Sprout Social
Trusted by a wide range of top brands, Sprout Social is the go-to social media monitoring agency for HP, Glassdoor, Campbell's, Canva, and many others. It will help you simplify your social media efforts, engage with your audience, and gain insights from social media data. Its key features include a smart inbox for all your messages across all networks, social media post scheduling, content library, and social listening capabilities.
Sprout Social also provides analytics and reporting to measure your campaigns' performance. It can also generate content for your posts, suggest send times, and craft canned responses for the most common inquiries. It integrates with some of the most popular software, including Salesforce, Google Analytics, and Tableau.
6. Socialmention.net
For startups and small businesses on tight budgets, Socialmention.net is the social media monitoring tool for you. It is free and will help you monitor your brand's online presence, track brand mentions, and gain insights into social media trends. Its simple and intuitive interface makes it ideal for newbies and those without technical skills.
While Socialmention.net is a free platform, it offers a wide selection of features. These include comprehensive social media platform coverage and scorecard features to track last mentions, retweets, and unique authors, to name a few. The platform will also provide you with real-time insights to enable you to respond to customer feedback and emerging trends.
7. Talkwalker
A leading consumer intelligence platform, Talkwalker provides social listening, media monitoring, and social benchmarking solutions. Its extensive capabilities include real-time monitoring, sentiment analysis, image and video recognition, historical data access, and competitor analysis. It also offers influencer identification, customizable reporting, and crisis management features.
Talkwalker also offers social benchmarking, audience insights, customer feedback analysis, and social content ratings. Its proprietary tool, the Blue Silk GPT, is its greatest innovation in natural language processing, built specifically for consumer intelligence.
8. Sprinklr
Customer experience software Sprinklr's centralized platform can boost your brand's productivity by up to 40%. It allows you to schedule and publish content from a single platform, provides AI-powered insights, and tracks brand mentions, engagement, and sentiment in real-time. This will enable you to create detailed reports to measure your campaigns' performance.
You can also use Sprinklr to compare your performance with your competition to identify areas for improvement. Its employee advocacy feature allows your team members to share branded content and engage with your audience. It also has crisis management capabilities to alert you of any negative sentiments and let you handle them proactively.
9. Mention
Working with some of the world's top brands, Mention is used by Hyundai, Microsoft, NordVPN, and many others for their social media monitoring tasks. It offers real-time monitoring from over a billion sources and data of up to two years. It analyzes and measures your brand's impact with its social listening metrics. It can also help you engage with your community on social media to improve your reach.
Mention is a user-friendly and cost-effective option, with pricing ranging from $49 to $179 per month. It can help you manage your brand, PR, crisis, and more. It also offers competitive analysis, market research, and many other capabilities.
10. Agorapulse
A comprehensive social media management tool, Agorapulse offers robust community management features and excellent reporting tools. It allows you to control your social interactions, publish on social media, and discover what people are saying about your brand. It also measures the results of your social media efforts while providing you with actionable insights into your social strategies.
Agorapulsee also offers advanced AI features, including its AI writing assistant. Its unified inbox lets you manage customer conversations across multiple channels in one place. It has a content library where you can organize and store all your social media content, which is easy to use and access.
