There are 4.7 billion users on social media, and many businesses know that social media platforms are the best places to connect with their target audience. But if you want to turn your target audience into your loyal followers and customers, one content type can entice them to click the follow button: video. And if you want to post more social media video content but don’t know how, here are reasons why you should, which videos to post, and how to create social media videos!
Five Reasons for Posting Social Media Video Content
1. Diversify Your Content Calendar
Most marketers and social media managers will prepare a content calendar to post content in advance. Having the calendar can help marketers and social media managers identify which content to post on a specific day. If at the moment, your social media posts have been writing copy and posting images, you can diversify your content through videos.
In fact, according to Hubspot, many marketers have reported they have found success in posting videos. Those who have shared marketing videos on Instagram and TikTok have had the biggest return on investment. And these marketers are planning to invest more in videos, considering how successful their video marketing strategy is.
2. Expand Your Reach
The beauty of social media is you can share content with one click. On Facebook, Instagram, LinkedIn, and TikTok, it’s the Share button. Meanwhile, on Twitter, it’s the Retweet button. And if your business has an online and social media presence, it’s easier for your followers to share it with others. It’s much easier for your target audience, and you can increase your follower count.
Plus, social media can introduce your brand to more followers. Sure, you may have a website, but how can you lead them to your website? If you post on social media and even sponsor some of your posts, you can entice your audience to follow your social media accounts. An introductory video can help your target audience understand you better and know what you’re offering them.
3. Increase Engagement Rates
Engagement rate is one metric that many marketers consider for their video marketing strategy. And if you want to get more likes or comments, posting more videos will do the trick. It can help you understand which types of content you may need to post more and which content may need more shares.
But which social media platform is the best place to share videos? Once again, from Hubspot, marketers have observed they have higher engagement rates on Instagram.
4. Acquire New Leads
When you attract more followers to your social media account, it doesn’t mean they will purchase a product or subscribe to your service immediately. They might need more convincing to purchase from you. Hence, if you post more videos, you can convert your target audience into leads. Sprout Social has found that when they watch a video on Instagram Stories, they are likely to buy something from their website. It’s also a great idea to post advertisements, so that more people can browse your social media profile and even go to your website.
5. Get More Website Visitors
If you’re doing content marketing, you might publish content in different ways, such as blogs, images, infographics, and emails. Videos are the best way to share the content you may not condense in one social media post. This practice is repurposing. For instance, if you have a blog post, you can turn that into a 30-second video. And before it ends, you can show a link to your blog or website so more people can come to your site.
Types of Social Media Videos
Like images, you can also post different types of social media video content. Here are examples of what to post across your social media profiles:
- Promotional videos
- Explainer videos
- How-to videos
- Frequently asked questions videos
- Tips videos
- Case study videos
- Product or service videos
- Behind-the-scenes videos
- Virtual office tour
- Testimonial videos
- User-generated content
- Advertisements
- Live videos
How to Create Social Media Video Content
Online Video Makers
If you need to create social media video content fast, you need to use online video makers. You can drag and drop your clips and audio to the online maker and edit it to your liking. In addition, you can also add filters, stickers, and emojis to make it much more interesting. Luckily for you, there are loads of video makers to choose from. But if you want a list of the best ones, here are your top options:
- Clipchamp
- Biteable
- Clideo
- Invideo
- Lumen5
Hire Freelance Video Editors
But if you don’t want to edit videos by yourself, you can always hire a freelance video editor. They use professional video editing software applications to create amazing videos for your business. You can find them on freelance sites like Fiverr, Upwork, and Toptal, to name a few. And the great thing about hiring freelancers is you can hire them for one project or on a full-time or part-time basis.
Subscribe to or Hire Video Editing Services
However, if you don’t want to find and interview freelancers, one of your best options is to subscribe to an unlimited video editing service or hire a video editing company. By subscribing or hiring a video editing service, you don’t have to go through the trouble of hiring freelancers.
In the case of a video editing company, you can contact them and ask for a quote. Usually, the project can be short-term or long-term, depending on how many videos you may need. But video editing companies can be expensive for most small businesses.
Alternatively, you can subscribe to an unlimited video editing service if you want to post more videos and don’t want to spend a fortune. They can produce more than one video per month for you, and you can receive it within days. Some examples of unlimited video editing services are:
- VideoMako
- Videoprawn
- Video Husky
- beCreatives
- Irisbits
Final Thoughts
Posting videos on social media content may increase your engagement rates. However, not enough to post videos. You have to ensure that the videos are engaging. Plus, it’ll be great if the video content is shareable too. This will further expand your reach and could increase your follower count.
