Those in the advertising industry know that maintaining a competitive edge is crucial to rise above the competition. It means always delivering top-notch campaigns that drive results for their clients. This is why using sophisticated technological ecosystems is a must. If you're looking for one, here are ten software for advertising agencies you must check out for the new year.
1. Accelo: Comprehensive Work Management
A professional services automation platform, Accelo, can simplify your operations and boost profitability. It will help you manage your projects, track time, handle billing, and maintain client relationships more efficiently. Its key solutions include client, project, financial, and resource management, and business intelligence and integrations.
Accelo automates routine tasks and provides a centralized platform for all your agency operations. This saves you time, money, and resources. In short, this advertising agency software can increase profitability and productivity.
2. Adobe Creative Cloud: Design and Creativity Suite
A software for advertising agencies that need no introduction, Adobe Creative Cloud is the industry standard for creative professionals. It is a comprehensive suite of design and creativity tools that offer a wide array of applications. It can craft graphic designs, edit videos, develop websites, edit photography, and many more.
Aside from the popular Photoshop, Adobe Creative Cloud also includes Illustrator, InDesign, Premiere Pro, After Effects, Lightroom, and many others. This ad agency software is a must-have, as it can be used for every aspect of design and media production.
3. Kantata: Customizable Agency Software
Promising to deliver measurable results, Kantata is a purpose-built agency management software suitable for advertising agencies. It offers solutions for optimized capacity planning, roles and skills forecasting, margin tracking, and many others. It can help you manage your finances, resources, and projects and provide business intelligence.
In addition, Kantata has a reporting and analytics feature that enables clear visibility into your project status, resource allocation, and financial performance. It also has collaboration, feedback, integration, and workflow features to help you manage your agency better.
4. Screendragon: Campaign Management
Not only does it manage your campaigns, but Screendragon also tracks your budget, among other solutions. It is the go-to advertising software for many agencies like WPP, Omnicom, and IPG. It aims to turn complex business processes simple to enable your agency to operate better. Its solutions include marketing, agency management, workflow management, and many other professional services.
Screendragon is ideal for advertising agencies. Its creative proofing feature simplifies the review and approval of creative assets. It also facilitates communication and collaboration among team members and clients. Plus, it has real-time dashboards that provide insights into project performance, resource allocation, and financial metrics.
5. Bonsai Agency Software: End-to-End Project Management
A platform aiming to streamline your entire business, Bonsai lets you consolidate your projects, clients, and team into user-friendly software. It offers a suite of tools that will help you track time, assign tasks, manage your budget, and integrate your billing and invoicing systems. It also has a client portal that makes collaboration, file-sharing, and client management communication quick and simple.
Bonsai Agency Software also provides a wide range of templates for various uses, including sales agreements, proposals, contracts, and demand letters. It also integrates with the most popular software, such as Gmail, Google Calendar, Slack, Zapier, and HubSpot.
6. Scoro: All-in-One Agency Management
If you're looking to gain visibility and boost profitability while standardizing your operations, Scoro is the advertising agency software for you. It is a unified platform where you can manage your projects, resources, invoicing, and reporting. It also has sales, CRM, workflow automation, and financial management features that will help you save time and resources.
In addition, Scoro can help you create proposals and estimate projects with its quoting and budgeting features. It integrates with many applications, including Google Calendar, Xero, Sage, and Stripe.
7. Parallax: Resource Planning
Calling itself "your resource planning command center," Parallax is designed to help advertising agencies optimize their team's utilization and achieve financial targets. It ensures that resources are allocated to the right projects at the right time and offers a centralized platform for collaboration and communication.
Parallax can also forecast incoming demand and create auto-generated resource plans to simplify allocation. It also has a project health tracking tool to monitor your projects' performance. These and its many other features prove that this is an excellent software for advertising agencies.
8. AgencyAnalytics: Client Reporting
A comprehensive client reporting platform, AgencyAnalytics, will help you simplify many of your advertising agency's work processes. It consolidates data from various marketing channels, generates customizable reports in minutes, and eliminates manual data compilation, among other things. Its interactive dashboards allow you to see your company's performance3, analyze your website traffic, and create time-efficient reporting workflows.
AgencyAnalytics excels in converting raw data into strategic storytelling, allowing your agency to demonstrate value, build trust, and confirm your marketing investments via compelling reports.
9. Mediatool: Media Planning
Media management platform Mediatool allows you to optimize your media planning and buying processes more efficiently. Its unified solution lets you manage your global media data, ensure efficient workflows, and deliver actionable insights for better media investments. It organizes your media data into a structured format for more accessible location and management.
Mediatool also provides AI-ready data, visual reporting, real-time insights, and campaign approval capabilities. Its real-time dashboards will show your campaigns' performance, resource allocation, and financial metrics to provide transparency to your clients and the team.
10. monday.com: Project Management
A versatile project management tool, monday.com helps teams stay organized. Its features focus on managing tasks, tracking progress, and collaborating with your team. Among its other features, monday.com offers customizable dashboards, visual project tracking, automation, and time tracking.
monday.com is efficient software for advertising agencies. It allows you to store and share files, facilitate communication, generate reports, and monitor time spent on tasks. These and other features allow for a smooth and organized workflow. It is suitable for many industries, such as retail, media, construction, and advertising.
