Modern marketers need high-quality and high-volume creative assets within tight deadlines. However, in-house creative teams are often overwhelmed by the volume of work at hand. Outsourcing is one of the solutions. Luckily, some businesses and agencies offer subscription-based design services to cater to your creative needs. Superside is one of them. What does Superside design offer to its clients? Discover how the agency provides the speed, scale, and flexibility you need to grow your business. Read on!
What is Superside? Screenshot from the Superside website Superside is a Creative-as-a-Service (CaaS) platform that designs creative assets for your business. With Superside, you can stop worrying about hiring an in-house creative team or how your logos may look because you aren’t skilled enough to design them yourself.
Superside caters to companies that are looking for worry-free marketing and creative solutions. They offer subscription plans for a single team or your entire company. You can rely on Superside for graphic design, website design, video production, illustration, and photography. Aside from regular design services, Superside offers AI-enabled services like AI-enhanced creative and AI consulting.
Superside Design Services Screenshot from the Superside website Superside offers a wide range of design services, including:
Graphic Design: Logos & Branding Social Media Graphics Presentations Infographics Advertisements Brochures & Flyers Business Cards Packaging Design Illustrations Web Design: Website Graphics UI/UX Design User Interface Elements Video Production: Explainer Videos Marketing Videos Social Media Videos Animations Photography: Product Photography Lifestyle Photography Illustration: Benefits of Using Superside Design for Your Brand Image Source: Emily Bernal from Unsplash Now, let’s break down the benefits of Superside design in detail.
1. Consistency in branding Design agencies like Superside have a proven track record of helping companies achieve a unified brand vision, regardless of the projects they create. In addition, their creative teams are experienced in developing brand guidelines so that brands stay relevant to new trends and challenges.
2. Cost-effectiveness While the Superside pricing structure may be higher than competitors, it can be cost-effective in the long run. CaaS companies like Superside give you access to a wider range of talent. It is something you should consider in your cost calculations. So, instead of hiring a designer with expertise in only one area, you can work with various types of designers less the overhead cost of hiring full-time employees.
Aside from expertise, you should also look into the ability to customize and scale content production based on your needs, work efficiently, and handle tight deadlines. This way, you'll get high-quality designs that can contribute to high ROI.
3. Flexibility Superside’s flexible subscription-based model allows them to quickly scale creative outputs to meet clients' business needs. It offers a more adaptable solution than traditional fixed contracts for specific asset types.
A key advantage of a skilled creative agency lies in its ability to design versatile assets. These assets can be easily modified and repurposed across multiple campaigns, channels, and marketing objectives.
4. Quick turnaround time Speed is one of the most obvious reasons for marketing to collaborate with an innovative creative agency . Unlike traditional agencies, in-house teams, or freelancers, Superside design teams have the resources to deliver assets quickly. They have specialized knowledge so that clients can get a fast turnaround regardless of the project you need.
Superside's unique CaaS model accelerates creative production by 20X compared to in-house teams. They can deliver assets in as little as 12-48 hours. For instance, in their partnership with Amazon, Superside helped them save 345 hours of work time. With a total of 1,092 assets delivered within 20+ projects, Superside was able to help Amazon speed up significantly.
Superside Design Pros and Cons While the platform has reviews on sites like G2, it is best to weigh the advantages and disadvantages before deciding.
Superside Pros User-friendly: Reviewers say the platform has a great user experience and customer service. They praise Superside’s response to edit requests and ability to simultaneously take on many different projects. Well-established: The platform has been in business for nearly a decade and boasts an impressive slate of case studies with prominent companies and brands you’ve heard of. Comprehensive Design Offerings: Its end-to-end creative package is quite thorough for graphic design work, providing design for many different types of projects and animation design.Superside Cons Expensive: Superside has a flat-rate subscription plan of three packages, each of which has several different tiers. The cheapest plan starts at $5,000 monthly, a not-inconsiderable price tag for small businesses and solopreneurs. Many other platforms are more economical. Limited to Design: While Superside's graphic design abilities are extensive, they are quite firmly in that niche. They do not provide other outsourceable tasks like voice-over work, copywriting, or virtual assistants. If you want help with any of those kinds of projects, you may need to look elsewhere. Work Varies Based On Assigned Creative: While each client has a dedicated Creative Project Manager, creatives are assigned through an internal process, and reviewers say the work can vary in quality based on the creative’s knowledge of the brand.Conclusion When you are looking for an option to outsource your graphic design needs, it makes sense that you look for the best in the business. Superside offers comprehensive and efficient solutions for businesses that require high-quality design quickly but lack the resources for an in-house team. However, it demands a more expensive investment compared to other design solutions. Many other platforms are more affordable but deliver high-quality design services. Browse Servicelist articles to learn more about Superside alternatives.
Featured Image Credit: 2H Media from Unsplash
