In today’s marketing arena, video is king. In fact, data tells us that 89% of marketers use video for marketing, while 95% of businesses see video as a crucial part of their marketing strategy.
But there’s a caveat: producing videos can take a lot of time, effort, and resources. Thankfully, there’s an abundance of AI-powered tools for video creation , which allow users to produce videos consistently without crippling their budget or eating up work hours.
Whether you’re looking to automate transitions, subtitles, or cleaning audio, there’s an AI tool for you. You can even find AI-powered video editing platforms that generate an entire video in just a few clicks!
Here are some of the most popular ones you can find online:
1. Runway First, here’s Runway . It’s one of the best AI-powered video editing platforms with generative fill capabilities. For one, it can generate videos through prompts via text, image, or video. Users can even make edits to the video through simple prompts. All generative AI features are accessed through credits.
Runway also comes with a lip sync tool that can make it easier to sync your audio to your video clips. Overall, Runway is best for marketers who want advanced AI-video generation features.
The tool has a free plan that comes with 125 credits, with a watermark and a limit in video quality. Their standard plan, which is available at around $15 per user per month, comes with 625 monthly credits.
2. Descript Descript is another platform to consider. In fact, it’s one of the best AI video editing tools for creating and editing videos in one place. With Descript, marketers can write, record, transcribe, and edit clips easily. Editors can even edit raw footage through the transcript or through the timeline.
Descript has a free plan that includes basic video editing features like filler noise removal, an overdub, and an AI green screen. It’s best for marketers who work with podcast creators or creators who need to repurpose old content.
3. Filmora Wondershare’s Filmora is a more traditional option for seasoned marketers. It is best used by teams publishing YouTube content. The Filmora workspace follows timeline-style video editing, with a couple of standard AI features that can boost efficiency. This includes background removal, motion tracking, silence detection, and beat sync.
If that’s not enough, Filmora also has an AI video generator feature that identifies highlight clips and creates short videos from raw footage.
Want to export videos fast? Just connect Filmora to your YouTube or Vimeo account to export them in the right format faster. Finally, Filmora does have a free trial version that lets users download videos with a watermark. Their paid plans start at $67.97 a year.
4. VEED Next, VEED is also one of the top editing platforms for marketers. As a cloud-based video editing platform, collaborating with other team members is easy. Meanwhile, VEED’s suite of AI features also includes cleaning audio, AI avatar, eye contact correction, and text-to-speech.
VEED is also one of the best AI-powered video editing platforms for video translations. In fact, their AI Video Translator preserves the speaker’s voice across 29 languages. This can be handy for corporate marketers who want to make professional training videos.
5. Canva Want one of the best AI powered video editing platforms free? Canva may not be your first choice, but it’s surprisingly one of the best AI-powered video editing platforms for marketers. It has an embedded brand kit that can guide marketers on the colors and type of their brand.
For one, users can simply generate social-ready content with Magic video. Simply upload your clips, and they’ll add the text, transitions, and audio.
Besides that, Canva also allows you to remove backgrounds, resize your videos easily, and auto-generate captions. It can also surface the best parts of your videos easily with its Highlight feature. The best part is that Canva allows high-quality exports even without a paid plan, making it one of the best AI video editor online free of charge.
6. Kapwing Meanwhile, Kapwing is another AI video editing software that corrects background noise, fixes eye contact, and generates accurate subtitles. With its Smart Cut feature, Kapwing suggests engaging clips to create better engagement online.
One key strength of Kapwing is the collaborative workspace that makes it easy for video editing teams to churn out content. In fact, it keeps assets, comments, and version history in one hub, so an editor can pick up where the other has left off.
Overall, Kapwing is best for marketing teams who want to splice long videos into short, engaging ones. It’s also handy for remote teams who are working in different time zones.
7. Clipchamp Microsoft’s Clipchamp is one of the best AI-powered video editing platforms for beginners. It comes with easy-to-use features and pre-made templates that marketers can easily tailor. Plus, the tool has a variety of royalty-free stock videos, images, music, stickers, and sound effects.
Their AI features help improve a video’s audio and video quality. This includes text-to-speech, auto translation, AI voiceovers, captions, background removal, and more.
Clipchamp is also an AI video editor free of charge when bundled with Microsoft 365. In fact, their free plan comes with all the AI features ready. Plus, users can also export videos in 4K HD using the free plan, making it one of the best AI tools for video editing free.
8. DaVinci Resolve Finally, DaVinci Resolve is another video editing software that should be on your list. Developed by BlackMagic Design, it has a range of features that make it the software of choice for TV and film professionals.
For one, the platform allows users to mask objects, color correct, and audio mix post-production. DaVinci Resolve also enables users to generate text, backgrounds, and visual effects for a stronger visual impact.
Compared to other tools on the list, DaVinci Resolve does have a steep learning curve because of its complex interface. The tool does have a free plan, which includes the major editing features, with small restrictions on collaboration and AI tools.
Featured Image Credit: Ron Lach from Pexels
