In a world where we are attached to screens most of the time, the significance of video content marketing is a hot topic. After all, video marketing statistics show that 87 percent of businesses use video as a marketing tool. Many people watch various videos on social media like Facebook, YouTube, Instagram, and even TikTok. A new marketing perspective was born, and marketers coined the term "video content marketing."
In this article, you'll learn the various video content marketing people love watching. We've also included successful examples to inspire you to adopt them for your business.
Gary Vaynerchuck is a prominent entrepreneur famous for his video content marketing strategies. A pioneer marketer using live video and social media to scale up his businesses. His YouTube channel GaryVee has a mix of Q&A videos, live streams, event recordings, social media clips, and more.
Here's an example of his long-form Q&A videos:
Gary also has several shorter, vlog-style videos. Some of them are about three minutes long. Since he has an entire team to help him, he can do multiple video styles. However, most people can't afford this kind of output, so choose one of the formats and try it out. For instance, if you want to do a vlog-style format similar to his, you can start by using your smartphone to record yourself anywhere.
2. How-to Videos/Tutorials
Shopify is a top example of video content marketing with 330,000 subscribers. Their YouTube channel serves as a platform for small-to-medium e-commerce businesses, especially solopreneurs. Their channel consists of how-to videos that educate viewers on how to run an e-commerce store.
For example, the 5 Ways to Find Profitable Business Ideas is created by a successful Shopify store owner, Jason Wong of Doe Lashes. This increases the credibility of the content and makes Shopify a more legitimate company.
Takeaways: Create how-to videos that help people maximize the benefit of your platform. The more success consumers have with your product or service, the more likely they will continue to patronize it.
TED has accumulated an impressive following of nearly 22 million subscribers. The majority of their contents are recorded live events. To entice viewers to their brand, they invite people to speak about exciting viewpoints on different issues, including science, arts, politics, and self-expression.
One of TED's most popular talks was by Brené Brown called "The Power of Vulnerability," which has more than 18 million views.
Explainer videos are usually seen on a landing page, your website's home page, or a product page. Coinbase is a B2C company in the cryptocurrency sector that uses crypto explainer videos and how-tos to promote its product. Their Coinbase Learn video series is an excellent example of what the company does.
Animated videos are an impressive way for small businesses on a budget to try video content. There are several kinds of animated videos you can choose from:
- 2D animated video
- 3D animated video
- Moving typography video
- Whiteboard animation
Takeaways: With a good smartphone, software, and a keen eye, you can probably produce a quality video for free.
6. Product Tips
AppSumo is a successful YouTube channel with more than 68,000 subscribers. AppSumo is generally an affiliate site for software firms. You can post a promo for your software on their website and offer it to their audience. So, a YouTube channel with various entrepreneurial tips does make sense.
7. Pain Point How-Tos
Neil Patel has mentioned several times that he believes video is the next big thing in marketing. So it's clear that he has a popular YouTube channel that feeds into his marketing tool, Ubersuggest. His channel has evolved from how-to videos to specific tactics and strategies you can implement within Ubersuggest to improve your marketing.
8. Interactive Webinars
Chatfuel is another brand that has done remarkably well with its YouTube channel. Chatbots are complicated to set up and are still a new marketing channel. That's why they offer a host of tutorials and webinar videos explaining how to use the product.
Their videos are still relatively simple, as most are just screen shares.
So if you have zero budget, this is an excellent way to get started. The good thing with Chatfuel is that they have significant engagement with their videos.
With over 13,000 subscribers, they usually have thousands of views on their videos and several comments. They likely have superior attention because they interact with their customers in the comment section.
Garry Tan, the co-founder of Initialized Capital, is one of the newest rising YouTube stars in the startup world. He had a lot of experience and wisdom to offer founders.
The key to his success primarily lies in consistency. He has published approximately 3-5 videos per month. But, he's much more consistent with providing (mostly) tip-based videos or teardowns of startups he has invested in. Over time, his format has become more consistent.
The popularity of Virtual reality (VR) is rising. So, while we're not yet at the point of offering a full-on VR experience through video content, 360° videos are a better choice. These immersive videos use fisheye lenses to place users in the center of the action, enabling them to move around the scene with their fingers on smartphones) or mouse for a laptop.
This is an excellent format if your video content is educational or you want to take your viewers on a new journey.
For example, a video from National Geographic leads the viewer into the wild to get up close with lions. "In this VR film by National Geographic's Martin Edström, you will get close to Gibson and his mother.
If you're still not using video content, your brand will miss out on customer engagement. You will also lose points against competitors in your industry or sector. It would be best if you took advantage of Youtube, the second largest search, and other video-sharing platforms.
You should create a solid video content marketing strategy that considers your brand, customers, and targets. Remember that you should make video content that provides real value for your viewers. Ultimately, the most compelling content converts to more customers and revenue.