Datareportal reveals that people still rely on search engines to find a brand. Sure, they also use social media, but 31.4% of people from a study chose search engines to discover a brand. That said, businesses should continue to invest in web copy and content to become recognized. But before you push through with this strategy, here’s everything you need to know about web copy and how much it would cost.
Uses of Web Copy
- Persuade the target audience to purchase
- Market products to a wider audience range
- Promote products or services on different channels
- Get people interested in your product or service offerings
- Convince your target audience to go to your website
Types of Web Copy
- Web or landing page copy
- eCommerce copy
- Product descriptions
- Service pages
- Social media copy
- Email copy
- Digital or social media ad copy
How Much Does Web Copy Cost?
This depends on what copy you need and where you’ll post it. After all, copy would be different on websites, social media, and advertisements. But if you have multi-channel campaigns, seasoned copywriters will write and make various copies consistent.
Cost ranges are from freelance marketplaces. Do note that most marketplaces offer per-project or hourly prices. You can verify the information with the freelancer. Some copywriters prepare a one-page copy or deliver up to a certain amount of words.
- General web copy - Starts at $10. Meanwhile, others set prices of $100 and up based on experience.
- eCommerce web copy - Similar to general web copy, prices start at $10.
- Product descriptions or service pages - Many freelancers start rates at $5.
- Social media copy - Prices start at $5. Others go the extra mile by designing social media posts. If you want copies and designs together, prices start at $20.
- Email copy - Starts at $10. Like social media copy, you can find an email design and copy creator. The price for design and copy also starts at $10.
- Digital and social media ad copy - Starts at $10.
Where to Hire Copywriters?
Before hiring copywriters, you need to know how long you need a copywriter and how much your budget is. Freelancers and writing services are the top options.
Freelancers
Freelancers are usually the top choice because you can work with them per project. This means that after one project, you will no longer require their services. Plus, some freelancers can be more affordable than most writing services. Here's where you can find copywriters:
- Fiverr
- Upwork
- Peopleperhour
- Freelance Writing
- Indeed
- Guru
- Freelancer
However, you may need to hire a copywriting team since some writers specialize in writing specific copies. That could be expensive. You can opt for a writing service with teams of writers to help you with your copywriting needs.
Writing Services
Another option to consider when getting web copy is from writing services. You don't have to hire copywriters if you select this option. Instead, you can subscribe to their services. Alternatively, they have one-off writing options. Here are your top choices.
Panda Copy
Panda Copy hires copywriters worldwide to help clients fulfill copywriting needs. Plus, they have a team of US and UK-based editors to ensure their writers deliver high-quality copy. Finally, they guarantee a 1-2 day turnaround.
- Essentials - $499/mo
- Premium - $749/mo
- Professional - $949/mo
Writer Access
Writer Access gives you various options for getting your website copy. They have a subscription, managed, and one-off service. They also offer design work if needed, but it’s available on their one-off service. Pricing varies, but here are their plans for the monthly subscription.
- Starter - $49/mo
- Growth - $119/mo
- Pro - $359/mo
- Enterprise - $599/mo
One-off copy services start at $.02/word for 2-star quality work.
And if you want managed service, here are their plans:
- Essentials - $349/mo
- Advanced - $749/mo
- Custom - Contact sales
Express Writers
Self-serve and managed services are the two ways to get web copy from Express Writers. They vet copywriters to ensure high-quality outputs. Plus, their copywriters are experts in various niches and will keep your business on brand. Here are the prices for various copies:
- Expert web pages - Starts at $19
- Email marketing copy - Starts at $56
- Social media posts - Starts at $65
If you want to try their managed services option, you need to fill out a form here.
Should You Use AI?
AI is slowly becoming a part of any business, considering its speed and efficiency. Additionally, you can train AI to create outputs based on your branding and tone of voice. However, its quality needs more work. AI copy is decent, but you need to proofread and edit it. However, some writers work with AI. Then, writers will finetune the copy based on its purpose.
Frequently Asked Questions
What is The Difference between Web Copy and Web Content?
Web copy is more persuasive and used for sales purposes. Plus, it’s usually shorter. Meanwhile, web content is more informative and educational. And it’s longer than web copy since you need to educate your users or customers.
What Are the Parts of A Copy
It depends on the copy. Usually, a copy should contain a headline, sub-headline, hook, slogan, and call-to-action. For example, an email marketing copy has a headline, sub-headline, body, hook, and call-to-action.
How Do You Write Web Copy
Experts have various tips on how to write compelling web copy. But if you want to give writing a copy a try before handing it over to a pro, here are basic tips on how to write copy:
- Keep it simple and concise - This usually applies to shorter copy, like digital ads and headlines. However, with shorter attention spans, a shorter copy is much better in the digital age. You only have a few seconds to impress your target audience. Plus, don’t use jargon. Use common words that speak to your audience.
- Address pain points - One way to capture your audience’s attention: tell a story with their pain points. These points are why some customers flock to your product rather than your competitors. Leverage that to persuade your target audience.
- Follow formulas - If you’re unsure where to start, copywriting formulas can help you craft compelling copy. AIDA (Attention, Interest, Desire, and Action), FAB (Features, Advantages, and Benefits), and PAS (Problem, Agitate, Solution) are three popular copywriting formulas.
