Brandefy

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Company information

Founded by
Meg Pryde
Founder(s) unavailable
Located in
Santa Monica, CA
Location unavailable
Year founded
2010
Year unavailable
Company size
2
-
10
Unavailable

About

Brandefy

Brandefy is a digital beauty platform and mobile app designed to empower conscious beauty shoppers by offering transparency, affordability, and quality in skincare and cosmetics. It helps users discover clinically effective products, compare ingredient‑matched dupes for premium brands, check safety profiles and toxicity, and access clean, cruelty‑free formulations at lower markups. The platform also includes curated routines, a community‑focused experience, and direct-to-consumer products developed in partnership with expert chemists and dermatologists.

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Features

  • Compare premium beauty products to affordable dupes
  • Ingredient‑panel comparisons
  • Toxicity and safety database visibility
  • Cruelty‑free certification information
  • Partner products formulated with chemists and dermatologists
  • Routine Builder tool
  • Ingredient library
  • Subscribe & Save subscription offerings
  • Refer a Friend referral program
  • Physician office retail distribution option

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