Artificial intelligence (AI) has become a marketing partner because of its speed and efficiency in delivering assets and results. That said, AI is also a nifty tool for advertising purposes. But how does AI help in advertising? Here’s how AI works in advertising, and some AI advertising tools to get you started.
How is AI Used in Advertising
- Ad design or video creation
- Copy creation
- Track and monitor insights
- Provide analytics and other pertinent data
- Automate your campaigns
- Manage budget
- Optimize your creatives and campaigns to perform well
Google and Meta’s AI Advertising Tools
Google and Meta have integrated AI into their advertising platforms. These platforms will not generate assets. However, you get access to insights you’ll never see anywhere else. Plus, it can enhance your ad performance to reach your audience!
On Google, its AI will assist you with the following:
- Increased conversion rates
- Reach new customers and get more insights about them
- Maximize results with your SEO knowledge
Meanwhile, Meta’s AI can assist you with:
- AI Sandbox - text variation, image outcropping, and background generation
- Switch from manual to Advantage+ Shopping
- Performance comparisons
- Improve performance
- Video creative in catalog ads
Best AI Tools for Advertising
1. AdCreative.AI
AdCreative.AI is an all-around, comprehensive AI advertising tool for creators. You don’t need to use graphic design software or apps to create visual assets. Their AI will generate designs in minutes. You can rely on AI to create various ad designs and social media posts! Plus, let AI generate sizes for other platforms too!
Are you experiencing writer’s block but need a copy? Don’t fret. AdCreative.AI can generate text and headlines as well!
Finally, make sure to track your progress! Get insights about your ads and know which ones are performing best. Additionally, AI can also help you understand which colors work best to attract your target audience and get the most engagement and clicks.
Pricing:
- Starter - starts at $29/mo
- Premium - starts at $59/mo
- Ultimate - starts at $99/mo
- Scale-up - starts at $149/mo
- Professional and agency tiers have no scale-up plans, but they can contact sales for a custom plan
2. Copy.AI
If you have a designer on your team but need better copy for your ad campaigns, Copy.AI is a handy tool for marketers! Their AI generates compelling ad copy that drives more customers to your site to purchase more products.
Here’s a list of copies that their AI will produce:
- Digital ad copy
- Social media ads
- Event promotions
If you’re targeting audiences from other countries, Copy.AI has a translation tool too.
Pricing:
- Free
- Pro - $49/mo
- Enterprise - Contact sales
3. Adzooma
Another AI-powered advertising tool is Adzooma. It automates your advertising campaigns in one platform. For example, if you reach your budget cap, it stops your campaign. Additionally, you get notifications. Plus, it has cutting-edge technology to analyze your campaigns and optimize them to reduce wasted ad spend and adjust your bids. In addition, use templates to save time in automating rules. Finally, manage accounts with one log-in, know which accounts to focus on, and optimize your ad performance there.
Pricing:
4. Gumgum
Using personal data for advertising can have ethical impacts. However, Gumgum avoids using personal data to promote your ads to the right people. They use contextual intelligence to assist clients reach their target audience. You can maximize your Gumgum subscription with the following:
First, Gumgum notifies you of the best places to run your ads. It utilizes contextual data to ensure that your target audience will still see your ads using third-party data.
Second, the AI advertising tool can suggest areas on your website or app to place the best ads. They ensure that ads won’t be disruptive. Every ad format is turnkey, so you don’t have to worry about code or other technical issues.
Finally, you can show safe ads to ensure a safe experience when visitors browse your site.
Pricing: Contact sales
5. Albert
If you’re looking for a marketing and advertising suite, Albert is your best bet! Albert helps you plan, build, optimize, and report. With planning, Albert can help you group keywords and create structure. It can build campaigns, ad groups, audiences, and budget allocation. Then, it will optimize your keywords, media, audiences, and budgets. Finally, it provides reports and insights to help you track and stay on top of the game.
Pricing: Contact sales
6. Adext
Do you need an AI-powered management solution for your advertising needs? Adext should be one of your top choices. Their AI has a process to ensure everything is optimized from start to finish:
- They analyze and clone your current ad groups.
- You choose which group to optimize. Once you launch your campaign, Adext will determine your Dynamic Audience.
- AI works its magic with Explore AI (find the best audiences) and Amplify AI (boost your performance).
Pricing:
- Starter - $99/mo
- Venture - $299/mo
- Core - $999/mo
7. Smartly
Smartly has a dedicated AI lab to help you pull off your marketing strategies. Another feature of the AI lab is personalizing and scaling your ad campaigns. Additionally, Smartly enables you to generate more content to get the best performance! Plus, you can automate your ad campaigns with their triggers. Let the AI do the heavy lifting while you work on creating and optimizing better ads.
Pricing: Get a Demo
8. AdScale
If you’re an eCommerce business, AdScale is the BEST AI advertising tool for your business. It’s a comprehensive AI solution allowing you to build campaigns, segment audiences, optimize advertisements, and generate video ads and copies with AI’s help. They ensure that the content is personalized. Plus, you get actionable insights and see how your content is performing.
Pricing: Starts at $129/mo (up to $1000 for ad spend/mo)
9. Revealbot
Our final AI advertising tool is Revealbot. They have a simple ad management platform, such as managing your budget and campaign automation rules. To add, you can pause ads or rotate them if they’re not performing. You can also analyze your insights and generate reports. Finally, create ads and generate creatives. You don’t need to spend hours to create designs or videos. Their AI can generate bulk creatives.
Pricing:
- Pro - Starts at $99 (up to $10,000 for ad spend/mo)
- Enterprise - Contact sales
