Content is a quick money-generating method for brands and marketers these days. On top of print marketing materials, advertisers grind content in various marketing channels daily. Long-form blogs, social media posts, memes, infographics, emails, and the most engaging of all—videos. However, video creation is a time-consuming process. The steep professional fees are also sometimes a deciding factor for brands with a shoestring budget. And this is why some brands and marketers resort to AI for video creation. Does using AI for creating video content make your website and channels rank? How do AI video generators work? Here’s our take on AI video creation.
How do AI video generators work?
AI for video creation is easy and quick. In a nutshell, a user inputs data, text, images, or clips into an AI video generator. The AI video platform then creates a video based on these datasets. AI video creation tools vary. The three most common ones are:
- Text-to-video AI generator. This process converts text into video formats. It transforms all written materials into video formats, making this process faster and more scalable.
- AI video maker. Users may also try AI video makers that automatically generate videos. The users input storyboards and other essential information on what they want to include in the video output. The AI video maker then creates the final video based on the information.
- AI video editors. This type of AI for video creation starts with an existing video. The AI video software then enhances the video by smoothing motion, sharpening video quality, adding sounds, improving audio, reducing background noise, adjusting aspect ratio, and more.
But how do these AI video generators create the videos?
So, imagine you have this super smart AI system, like the GPT-3.5. It’s trained on tons of videos, like all sorts of stuff, from cute cat clips to action-packed movie scenes. This massive training helps the AI understand the patterns and styles of different videos.
When you want the AI to generate a video, you give it some input. This could be a description or a script of what you want the video to be about. The AI then gets to work using deep machine learning and neural networks to piece together the elements of the video. It also uses computer algorithms and selects multiple audio, video, and image datasets.
It selects scenes, characters, backgrounds, and even cool effects based on what it’s learned from all those training videos. All these selections are also based on particular parameters that the user inputs.
Now, this isn’t just some basic slideshow thing. The AI knows how to make the video flow smoothly, like a real movie or a story. It stitches together all those video snippets and creates a seamless and engaging experience.
The AI can even make the characters move and talk. It’s like watching your favorite characters come to life! It does this by understanding human movements and expressions from all those training videos.
One thing to remember is that AI’s creativity has some boundaries. It’s fantastic at putting things together based on what it knows, but it can’t come up with entirely new stuff on its own. So, the videos might seem familiar or similar to the training data. It’s crucial to always integrate human input when editing or polishing the video so scenes and transitions seem natural.
Is AI for video creation good for SEO rankings?
The best part is that AI video generators are getting better constantly. More and more AI video makers are learning from massive datasets. This means AI-generated videos will be better, and people might find it hard to tell they were AI-generated.
The continuous evolution of AI video generators means brands and marketers will integrate this into daily operations. Although some concerns about decreasing online rankings have deterred many from using AI video tools, Google isn’t against it.
Google now retracts its previous claim about AI content being against its guidelines. However, Google clearly explains that using AI to generate content lets users “power new levels of expression and creativity.” If you don’t use AI to manipulate rankings in search results, then AI tools are acceptable and valuable.
Google says publishing many AI-generated posts, images, or videos is okay as long as you don’t go crazy. Google explains that automation has long been part of users’ daily online activities, such as weather forecasts, sports scores, transcripts, etc. The company says anyone can put out some AI content as long as they’re not spammy rubbish.
This means you can use AI for video creation, edit the clips, make transitions more natural, and integrate personal touches. Google encourages using ChatGPT to generate the first draft, then writers can edit, check, and add valuable resources.
Why should brands use AI for video content?
AI video makers are valuable, primarily if brands and marketers rely on content for marketing and advertising. Using AI video makers can free up much of your time and multiply the number of posts on social media and other channels.
Using AI for video creation also allows you to target the right audiences. AI tools require you to input prompts for personalization. This ensures AI creates a video for your target audience by integrating the given parameters or details.
Last but not least, using AI video generators saves you money. Professional video editors charge exorbitant fees. On the other hand, using AI video makers will only cost you fixed monthly rates, depending on your preferred plan. You may even choose open-source AI video tools to ensure you get the best videos for free.
