Unlike other widely adopted AI tools, newer ones like lead generation are a wide-untapped market. A recent McKinsey Global Survey showed that businesses adopting AI remain constant, with 55% of respondents saying their organizations use AI. However, less than a third of respondents report that their organizations have adopted AI in multiple functions, demonstrating that AI applications still need to be expanded in scope. Only 23% report significant profit gains, further indicating untapped potential.
In this article, we’ll discuss the best practices for using AI lead generator platforms that generate high-quality leads faster than conventional methods.
What is Lead Generation?
Lead generation refers to building interest in a product or service and turning that interest into a sale. It makes the sales cycle more efficient by highlighting the most substantial prospects. The result is more successful customer acquisition and conversion rates.
The three types of leads are:
- Qualified Lead. A prospect with a genuine interest in a product or service and a higher conversion rate.
- Unqualified Lead. These leads need to have a higher interest level to become customers.
- Warm lead. It falls between the two. It showed some interest, but it depends on the sales to follow up and determine if the lead can become qualified.
The lead generation process begins with creating awareness and interest. You can start by publishing blog posts that educate your audience and engaging users through social media. You capture potential leads through sign-ups in which a person voluntarily gives you contact info to stay in touch. This can be through an email newsletter, webinars, virtual events, live chats, whitepapers, or ebooks.
Once you have leads, you can use their contact information to engage with personalized communication and targeted promotions.
Conclusion
AI technology is beneficial for lead generation. With these tactics, you can expect a more efficient sales pipeline while improving conversion rates. Now is the ideal time to implement a new digital strategy integrating AI and machine learning. Training the sales and marketing department using AI-enabled tools helps maximize their benefits. Also, research top AI business tools to find the best that will give you a competitive advantage.
