Marketing is one of the most important aspects of running a successful business. In fact, one study found that marketing budgets consume up to 24% of a business’s overall budget.
With the increasing popularity of artificial intelligence (AI), more ventures have been turning to AI marketing automation. This approach helps slash the marketing budget and streamlines marketing tasks—surely a welcome development, especially for small businesses with limited resources.
In this article, we’ll discuss the basics of using AI for marketing. We’ll also go over AI marketing automation tools and answer a few frequently asked questions.
How is AI Used in Marketing?
AI offers advanced tools to marketers, allowing them to fine-tune their campaigns and encourage engagement.
What is marketing Automation in AI? Here are a few ways marketers use the power of AI in marketing:
Personalization
Because AI can process vast amounts of data, it can help sharpen marketing strategies to suit customer preferences. As a result, marketing efforts resonate better and bring in more conversions.
Predictive Analytics
AI can analyze historical data and offer predictions on consumer behavior and trends. This capability, in turn, can help businesses customize their marketing strategies and anticipate possible peaks in orders without having to rely solely on intuition.
Automated Content Creation
Since many consumers go online to find products and services they need, content creation has become a requirement for online ventures. That said, AI can help marketers produce consistent content by using AI copywriting tools, video editing tools, and image generation tools.
Customer Service
AI allows ventures to automate responses to repetitive customer service inquiries. Employees can channel their time and energy into answering more complex issues with an AI marketing bot handling these queries.
Email Marketing
AI marketing automation in email campaigns helps optimize copy and spend times. This means having email headlines and content that have the best chances of making readers do the desired actions and sending them out at a time when the receiver is likely to open them.
Top AI Marketing Automation Tools
Here are some of the most popular AI marketing tools to power your campaigns.
ChatGPT (for Creating a Marketing Plan)
First on our list of AI marketing automation tools is ChatGPT. One of the most popular free AI marketing tools, ChatGPT allows you to create a marketing plan for free.
Here are a few prompts you can use to generate marketing analysis and develop marketing strategies for your brand:
- "What are the current trends in [specific market]?"
- "Identify key demographics for [product/service]."
- "Describe the target audience for [product/service] in [market]."
- "Create a multi-channel marketing strategy for [product/service]."
- "Suggest effective digital marketing strategies for [industry]."
Jasper.ai (for Copywriting)
Formerly known as Jarvis, Jasper.ai is an AI marketing automation tool you can use to generate high-quality tex. You can use it to create written text for your campaigns and other marketing efforts, including:
- Product descriptions
- Blogs
- Press releases
- Social media posts
- Email newsletters
You can also set Jasper.ai to create text based on your brand voice, tone, and style. This will help ensure that your marketing copies are consistent across all channels.
Zapier (for Task Automation)
Zapier allows users to set up “Zaps” or workflow triggers and relax after that, thanks to automation. Because this tool handles repetitive tasks, it’s one of the best marketing tools for small business ventures with limited employees and resources.
Zapier integrates with many apps, allowing marketers to automate processes like:
- Lead generation (e.g., Linking Facebook Lead Ads with CRM systems such as Salesforce)
- Customer support (e.g., Linking help desk software like Zendesk with communication platforms like Slack)
- Project Management (e.g., Linking task management tools like Trello with calendar apps and communication tools)
Grammarly (for Copy and Content Editing)
It’s hard for customers to trust your brand if you churn out copies peppered with typos or bad grammar. That said, Grammarly is one of the best free AI tools for marketing since it can optimize your copies for correctness, clarity, engagement, and delivery.
This tool offers a free subscription with text generation and 100 AI prompts. On the other hand, paid subscriptions, starting at $12 monthly, offer more features, including text generation for 1,000 prompts.
Chatfuel (for Chatbots)
If you want to offer 24/7 chat support to your customers without having to employ customer service representatives round the clock, check out Chatfuel. This tool allows users to scale their business with an Ai chat tool that can handle routine tasks like:
- Booking appointments
- Answering FAQ
- Lead qualification
- Replying to comments
- Offering product recommendations
Chatfuel uses a drag-and-drop interface, making it a user-friendly tool even for beginners. It also integrates with Facebook Messenger and other messaging tools online.
Browse AI (for Data Scraping)
If monitoring data from other websites is part of your brand strategy, Browse AI can automate the process. With this tool, you can scrape data at scale and automate workflows without much effort.
When applied to market research, for instance, you can use the tool to extract product details and pricing from ecommerce sites. You can also use it to collect and collate reviews, news articles, and other listings for market research and product development.
Frequently Asked Questions (FAQs)
Can AI automate ads?
Yes, AI can automate ads by using algorithms to optimize ad placements, bids, and targeting in real time. This helps ensure that ads reach the right audience at the best possible times.
Will AI do digital marketing?
Many marketers already use AI in digital marketing, including performing tasks like content creation, audience segmentation, personalized marketing, and performance analytics. However, it’s crucial to note that human intuition is still an integral part of the process, helping ensure that messages are on point and within the human context.
Can AI create Facebook ads?
AI can help create Facebook ads by generating ad copy, selecting images, and optimizing targeting parameters. These tasks help marketers produce ads that perform well and engage the intended audience.
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