Content marketers devote a lot of effort to fully optimize content for Google because of several ranking factors to consider. There’s keyword usage, page loading speed, content quality, metadata, and the list goes on. Fortunately, plenty of AI-powered tools help content creators improve search engine results page (SERPs) ranking. Read on to discover the best free and paid AI SEO tools for optimizing SEO-driven content strategy.
What are AI SEO Tools? AI SEO uses artificial intelligence (AI) to improve website visibility in organic search results. AI-based tools can boost SEO productivity by generating content ideas, outlines, or website designs. In short, AI SEO tools help users get work done faster, giving them more time to focus on the overall SEO strategy.
Platforms like ChatGPT are also changing how searchers expect to interact with search engines. Because of the back-and-forth interaction between humans and software, the search experience is becoming more conversational.
Free AI SEO Tools If you want to start without breaking the bank, check out our favorite free AI SEO tools. While features are limited compared to paid tools, they will save time and boost SERP rankings.
1. ChatGPT ChatGPT , the most popular AI-powered chatbot, has many applications, including some SEO tasks. It may not be effective for long-form content generation, but it can be helpful if you want to overcome writer’s block. ChatGPT is applicable for keyword brainstorming and generating ideas for titles, outlines, and meta descriptions.
2. QuillBot AI When you need a quick paraphrasing tool, use QuillBot . This AI tool helps you paraphrase up to 125 words simultaneously for free. In addition, the free plan offers essential summaries and text generation with a limit of 50 AI prompts per day.
Quillbot also comes in handy when you need a few refinements in your content or when experiencing writer’s block. For example, when you need to quickly summarize an article for a social media post or email marketing copy, you can use Quillbot. The good news is that it offers a Chrome extension, so you don’t need to switch back and forth between tabs.
3. Perplexity AI Perplexity AI is one of our favorite research tools. You can upload PDF files to receive a summary of key insights. The free version lets you upload three files daily, and you can ask multiple questions about the files you upload. Unlike the chatty nature of ChatGPT, Perplexity AI prioritizes researching and summarizing information from the web.
Paid AI SEO Tools If you’re a content marketing professional, consider subscribing to a paid version of AI SEO tools. These tools allow you to do more things, such as competitor analysis and creating data-driven content.
1. NeuronWriter Price: Starts at $23 per month
NeuronWriter offers AI content creation, internal linking, and competitor analysis. It uses natural learning processing (NLP), Google SERP data, and competitor insights to create high-ranking blog posts based on search intent. Since NeuronWriter includes project management and collaboration features, it is also an excellent choice for content marketing teams.
2. OutRanking SEO Writer Plan Price: $79 per month
OutRanking uses AI SEO software to power your entire SEO content strategy. In addition to features that improve individual pieces of content, OutRanking provides in-depth keyword research tools that focus on building topical authority. While there is a starter plan, it’s limited to five SEO documents. That's why we recommend the SEO Writer Plan, which offers 15 documents, automated optimization, and internal linking.
3. Surfer SEO Price: $219 per month.
Surfer SEO is a comprehensive tool that speeds up content creation. The SEO strategy platform uses AI to generate outlines and blog posts. It can produce articles in ten different languages, which is impressive.
The platform offers a deceptively simple suite of five tools: Keyword Research, Content Editor, Audit, Domain Planner, and SERP Analyzer. These are basically the same tools you'll find in other products. However, Surfer SEO makes them more actionable by readily integrating AI.
4. HubSpot AI Tools Price: Available upon request
HubSpot AI tools allow users to work more efficiently, develop my SEO strategy, and create optimized content that ranks high in SERPs. These tools allow easy transitions between manual and AI-enabled content creation.
The most impressive thing about HubSpot’s AI-driven content generation tools is that they’re adept at generating copy for various needs, from blog posts to landing pages to marketing emails.
5. Scalenut Price: Starts at $39 per month.
Scalenut offers a suite of SEO marketing tools, including a keyword planner, SERP analyzer, article writer, and content optimizer. With Scalenut’s feature-rich software, you can analyze the search volume and relevance of potential keywords using AI.
Scalenut’s article writer feature can generate outlines based on SERP data. In the post editor, the real-time feedback and recommendations provide an easy way to increase the visibility of your posts. Plus, customer support is exceptionally fast and friendly. The company also regularly releases new features to keep up with AI SEO trends.
6. NeuralText Price: Starts at $19 per month
NeuralText is a comprehensive SEO and content tool for keyword research, AI copywriting, and content optimization. It uses data from top-ranked SERP pages to generate high-quality, well-researched content. NeuralText AI copywriting features include over 50 content templates ranging from blog posts to social media ads and brand slogan ideas.
Final Thoughts Every marketing team has different needs. The AI tool that works for one person might not work for you. And that’s fine. It is still best to conduct an in-depth evaluation of available tools, compare features, and consider factors like budget, team size, and the specific SEO areas you must focus on. This way, you can pick the best AI SEO tool to help you achieve a winning SEO strategy.
