Using an animated business video for your digital marketing efforts is way more fun than ordinary videos. Animated videos are more engaging and offer a unique presentation of your products or services. These videos are made from original drawings, illustrations, and designs, which means there won’t be anything like it on the internet.
The videos are then created with computer-generated effects with a mix of artistic styles. Plus, animated videos no longer require live-action recording because they would revolve around the animator’s creativity and skill. So if you’re thinking about making animated videos for your business, check out these best examples.
Why Use Animated Business Video for Marketing
Using animated videos provides a myriad of benefits for your brand. Here are some:
Increase conversions
Around three-quarters of brands claimed that video marketing helped augment their sales. Plus, companies reported that video marketing offered a 49-percent increase in revenue. That said, animated videos are a surefire way to improve conversions and sales. This is because people enjoy watching videos more than reading long-form content.
Engage audience
Videos are relatively easier to consume and comprehend for some people. Animated videos, on the other hand, are great for engaging viewers, especially in an era where people’s attention span has become shorter. These videos are great for learning about your products or services because consumers would prefer to picture out how they’d use your products through engaging content.
Capture online viewers
With today’s declining attention span, viewers get distracted easily. They can scroll for hours on social media and not bat an eye for any of those marketing promotions. However, an animated business video is a more compelling way to capture the audience's attention. Your animated video has the opportunity to go viral as people reshare it. Imagine the leads that are sent your way!
Boost social clout
When creating impressive and unforgettable animated business videos, you’ll become an authority in your niche. Most people look up to brands that offer value and entertainment, and animated videos do both. If you manage to create videos that provide important information or solution that resolve customers’ pain points, you’d be surprised about the influence you’ll have on online audiences.
5 Animated Business Video Examples You Must Follow
If you’re thinking about whipping up your first animated business video, here are some examples for inspiration.
This animated business video from Slack is fun and offers a playful twist on Slack’s features and benefits. This commercial mainly revolves around animals working for one company and with different teams. It shows the team leader communicating with their subordinates and how fast they get things done.
It also shows how Slack’s platform can reduce meetings and emails by featuring real-time collaboration. Plus, it features an animal taking pictures and sending the images to the group channel. The gist of the video is that teams that utilize Slack can do amazing things.
Spotify and Vidico collaborate in this animated video that’s for Spotify Advertising. It’s an ad that invites podcasters or non podcasters to launch their ads to reach relevant audiences. It starts with someone seemingly taking a quick break from a podcast show. Then an ad about a brand that sells healthy products plays explaining how customers can easily get their regular health needs.
After the ad plays, the video goes back to the podcast show. Overall, this is a perfect animation that paints a picture in clients’ heads that Spotify makes it easy for them to connect with their target audience.
Microsoft has always been the leader in providing tools that make for better work collaboration and file segregation. This video is for Microsoft 365, a suite of tools that make presentations better, save documents easier, and create workbooks faster. It also highlights how seamless experiences are when using Microsoft 365 on your mobile phones.
It features how fast sending files is, how easy storing files is, and how Microsoft has perfected its platform to make mobile integration convenient and efficient. The animation shows a mobile phone and Microsoft icons that you can quickly access. It also has some special effects showing office files and documents flying in the video. This video is beautifully made because it stays relevant to Microsoft’s branding.
WWF UK works with Sky Ocean Rescue to protect the British seas. The video is an easily digestible guide on how to protect the ocean in the United Kingdom. It animates five different ways of doing it. One is to restore the damaged corals that are giving life to various marine creatures. The second one is to push the UK government for more protection for the British seas.
The third method is to stop overfishing for a healthier ocean. Then another way is to set up wind turbines for a more sustainable system. Finally, the fifth method is to invite more ocean heroes that can help carry out this mission.
Nothing beats a good video advertisement than putting your products front and center through beautiful animation with relatable storytelling. This Starbucks animated business video is one you must emulate. The coffee tycoon highlights how their products are blended with love and passion from their coffee experts.
The animation is enjoyable as it showcases different vibrant colors with incredible special effects that will surely compel you to finish watching.
The Bottom Line
Animated business videos are making waves online and brands should start whipping up compelling videos to gain traction. Your competitors are already probably distributing eye-catching animated videos, which means you’re missing out on the opportunity to connect with your online audience.
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