If you want to increase your brand’s visibility in 2025, having a solid backlinks strategy is the way to go.
But first, what is a backlink in SEO? A backlink is a hyperlink from one website to another. Think of it as a digital vote of confidence, telling search engines that the linked-to website has valuable content.
If you find yourself asking how to get backlinks for your website, you’ve come to the right place!
In this article, we’ll discuss how to create backlinks step-by-step and offer best practices for every strategy. We’ll also answer a few frequently asked questions at the end, so get ready to learn!
1. Focus on High-Quality Content
The foundation of the best backlinks strategy is creating high-quality, valuable content that others naturally want to link to. For instance, these pieces of content may include:
- In-depth guides
- Original research
- Infographics
- Well-designed tools
The key is to provide something unique and genuinely helpful that fills a gap in your niche.
- Best Practice: Conduct keyword research to see what your audience is searching for, then craft content that provides a fresh perspective or answers.
2. Leverage Guest Blog Posts
Guest blogging means contributing high-value articles to reputable websites in your industry. This approach not only allows you to gain quality backlinks but also helps establish your expertise and expand your reach to a broader audience.
- Best Practice: Target websites that your niche already follows. To increase your chances of getting published on that website, make sure the piece you write is tailored to their readers.
3. Consider Industry-Specific Directories
Another backlinks strategy is to add your website to industry-specific directories. Here are a few examples of online directories:
- Clutch (for B2B companies, tech firms, and marketing agencies)
- Dribbble and Behance (for designers and creatives)
- Houzz (for home improvement professionals, architects, and interior designers)
- TripAdvisor (for hospitality and tourism businesses)
- Yelp (for local businesses and service providers)
These directories not only provide quality backlinks but also connect you with potential clients looking for businesses in your field.
- Best Practice: Make sure the directories you choose are relevant to your industry. After all, low-quality or spammy listings might do more harm than good for your SEO and brand as a whole.
4. Use a Backlink Checker
A backlink checker is one of the SEO competitor analysis tools you can use to analyze your website's backlink profile. In addition, you can also use it to identify opportunities to improve your backlinks.
Some of the features of most checkers include tracking where your backlinks are coming from and assess their quality.
- Best Practice: Use trusted tools like Ahrefs, SEMrush, or Moz to regularly audit your backlinks. Look for high-quality links that drive traffic and weed out toxic ones that could harm your SEO.
5. Aim for PR or News Mentions
News outlets and blogs are always on the lookout for interesting angles. Whether you’ve launched a groundbreaking product, conducted unique research, or hosted a community-focused event, frame your story in a way that appeals to journalists.
Securing mentions in press releases or news articles can significantly enhance your backlink profile while boosting your brand's visibility.
- Best Practice: Pitch stories that align with current trends or newsworthy events. Also, ensure your website link is included in the press materials, driving traffic and building SEO-friendly backlinks.
6. Reclaim Lost Backlinks
Over time, some backlinks may be removed or become broken due to website updates, deleted pages, or changes in content. These types of backlinks that are lost can negatively impact your search rankings if not addressed promptly.
- Best Practice: Use tools like Ahrefs or SEMrush to identify lost backlinks and the pages they were pointing to. Once identified, reach out to the linking website with a polite request to update the link.
7. Create Interactive Content
Interactive content is a magnet for backlinks since it engages users and offers unique value. These pieces of content include:
- Quizzes
- Calculators
- Infographics
Websites and blogs often link to such resources to provide their audiences with dynamic, shareable tools and visuals.
- Best Practice: Focus on creating interactive content that directly addresses your audience's needs or pain points. For instance, a loan calculator for a finance blog or a personalized skincare quiz for a beauty website can naturally attract backlinks.
8. Partner with Influencers
If you want to expand your reach within your niche, then collaborating with influencers is a powerful backlinks strategy example you can try. Influencers often have dedicated audiences and established authority, making their backlinks highly valuable for your SEO and brand visibility.
- Best Practice: Work with influencers who align with your target audience. For instance, you may want to provide them with free access to your product or service in exchange for a review or feature on their blog or website.
9. Maximize Internal Linking
Internal linking is a simple yet effective way to boost your website's SEO while keeping users engaged. By strategically linking your pages, you can guide visitors to more content on your site and distribute link equity throughout your domain.
- Best Practice: Use descriptive anchor text that includes relevant keywords to help search engines and users understand the context of the link. For instance, if you’re linking to a blog post on “backlinks strategy examples,” use that exact phrase in the anchor text.
Frequently Asked Questions (FAQs)
Here are a few frequently asked questions about backlinks strategy:
What is the backlink strategy?
A backlink strategy is a plan to acquire high-quality links from other websites to your own. It involves using techniques like the ones discussed above.
How to do backlinking in SEO?
You can acquire backlinks through several ways, including creating high-quality content, collaborating with influencers, guest blogging on authoritative sites, and reclaiming broken links.
Which is the most effective backlink?
The most effective backlinks come from high-authority, relevant websites and are earned naturally through valuable content. That said, editorial links, where another site links to your content because it’s genuinely helpful or insightful, are often considered the gold standard.
