Any digital marketer worth their salt knows that images play a crucial role in marketing. And if you’re looking for new ways to make a mark on your audience, you’ve probably explored the possibility of illustrations.
But can one draw illustrations without much experience in graphic design? The answer is yes, thanks to versatile tools available online.
Why are illustrations better for marketing?
But first, why should we even consider making an effort to draw illustration assets when there are other easier avenues to take? For instance, almost everyone uses stock images and illustrations these days. Why not do the same?
The answer is actually in the question – everyone is doing it. That means using the same stock images would make you look like everyone else. As a result, you can weaken the very brand identity that you worked so hard to develop.
Brain Rules data tells us that when people receive info paired with a relevant image, they can retain 65 percent of the info after three days. This only goes to show how vital images are in marketing. In short – if you want images that paint your brand in a unique way, making it yourself can be the best option.
The good news is, there are many ways to gain access to illustrations these days. For instance, there are free online graphic design courses you can take if you have the time. You can also find a graphic designer online if you have the resources to hire one.
The lowdown
Online tools these days allow just about anyone to draw illustration images on their own. In the end, it’s all about being open to trying another approach to marketing. Not only will custom illustrations allow you to broaden your skills, but they will also offer exponential possibilities for your brand.
