Are you looking for the best AI tools for digital marketing? You’re not alone. In fact, more than six out of ten marketers believe that most content released in 2024 will be generated from generative artificial intelligence, as cited by Synthesia.
Whether you’re looking for the best AI tools for digital marketing free of charge or you don’t mind spending a few bucks for a premium solution, we’ve got you!
Here’s a list of the best tools to help automate your digital marketing tasks and allow you to focus on other essential aspects of your business.
1. Zapier (For Task Automation)
Zapier is one of those AI marketing tools for small business ventures and big companies alike that is designed to connect and automate workflows across different applications.
The tool creates "Zaps," which link various systems, helping save time and enhance efficiency. You can use this tool to automate tasks, including email marketing and social media management, data management, and more.
- Pricing: The platform offers a free plan, which include up to 100 tasks per month. Paid plans start at 19.99 per month.
2. ChatGPT (For Content Planning and Research)
ChatGPT is one of the best AI tools for digital marketing, and you can try it for free. It can assist digital marketers with content planning, research, and creation, making it an excellent virtual assistant for social media management tools.
Marketers can use ChatGPT in numerous ways in digital marketing. For instance, you can use it for research by directing it to summarize articles and gather insights on industry trends. ChatGPT is also a good tool for SEO optimization and developing chatbots to handle customer inquiries.
- Pricing: There’s a free plan that provides basic access to ChatGPT. You can also try the Pro Plan, which starts at $20 per month.
3. Hemingway (For Content Editing)
Hemingway is a free AI tool for businesses designed to improve the readability and clarity of written content. This tool highlights complex sentences and common errors, helping users produce a concise and engaging copy.
Aside from helping minimize lengthy sentences, the tool also points out the use of passive voice and adverbs and suggests simpler alternatives to improve readability. This feature, in turn, improves SEO and user engagement.
- Pricing: The Hemingway Editor is available for free online and there’s also a desktop app available for a one-time purchase of $19.99.
4. PhotoRoom (For Editing Product Photos)
If you’re looking for a tool to help you with product photos for social media, PhotoRoom is one of the best AI tools for digital marketing you can get your hands into. The tool simplifies the process of creating professional-quality images through features like background removal, image enhancement, and customizable templates.
There’s also a batch editing feature that can help you save time by editing multiple images simultaneously. This feature ensures consistency across all product photos, making the platform one of the market's most useful free AI design tools.
- Pricing: PhotoRoom offers a free plan that includes basic features such as background removal and limited template access. The Pro Plan starts at $9.99 per month.
5. Jasper (For Writing)
Jasper is an AI writing tool that helps digital marketers produce high-quality content in no time. This tool can generate well-written text for various purposes, including blog posts, social media posts, marketing copy, and more.
You can also use Jasper to brainstorm new content ideas or generate headline versions. The platform features an extensive template library, allowing users to generate consistent content.
- Pricing: Jasper plans start at $39 per month per seat, but they have a seven-day free trial, allowing new users to try their features before committing to a subscription.
6. DALL-E (For Quick Images)
DALL-E is an AI image generator developed by OpenAI. This tool creates unique, high-quality images from text prompts. DALL-E can be helpful for digital marketers who need custom visuals quickly without the need for advanced design skills.
This tool can be used for various digital marketing visual assets, such as product prototypes, ad creatives, shareable graphics, and more.
- Pricing: OpenAI offers a limited number of free credits for users to generate images. After using these credits, you can buy additional credits, with prices varying based on the scale and resolution of the images required. Typical pricing starts at $0.016 per image.
7. Descript (For Video Editing)
If you’re looking for an AI tool to help you edit videos, check out Descript. Known for its unique text-based editing interface, Descript allows users to edit video and audio content as easily as a text document, making it ideal for digital marketers.
Alongside its text-based video editing feature, this tool allows users to create screen recordings and tutorials and streamline podcast and audio editing. It can also generate generate subtitles and captions for videos.
- Pricing: Descript offers a free package that includes basic features such as one-hour transcription per month and five uses of the basic AI suite. Paid subscriptions range from $12 to $40 per month.
Frequently Asked Questions (FAQs):
Here are a few frequently asked questions about the best AI tools for digital marketing:
Can AI do digital marketing?
Yes, AI can handle various aspects of digital marketing, including content creation, social media management, email marketing, and data analysis, by automating repetitive tasks and providing data-driven insights. AI tools can optimize content and email strategies, making digital marketing more efficient and impactful.
Will AI overtake digital marketing?
AI will not completely overtake digital marketing but will significantly enhance and transform it. While AI tools can automate repetitive tasks, human creativity, strategic planning, and emotional intelligence remain crucial elements in marketing, and these are things that AI can’t fully replicate.
What is the forecast for AI marketing?
The forecast for AI marketing in 2024 and beyond is promising, with increased adoption of advanced tools for personalized marketing. Data Bridge Market Research cites that the global AI market is expected to reach $590.29 billion by 2031.
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