Graphic design legend Paul Rand once said, "A logo doesn't sell (directly), it identifies." This statement alone justifies the frenzy entrepreneurs go through when establishing their brand identities. If you're looking to get one or have your current logo redesigned, read on.
Here are 35 of the best business logos we found to get you inspired. We'll also show you how you can get your own business logo for $499 or less.
1. McDonald's
With 36,000 restaurants in over 100 countries around the globe, the McDonald's logo is iconic. The letter M was inspired by the brand's early architecture that was meant to be seen even from afar. It's now one of the most recognized business logos all over the world.
2. Target
The Target logo's striking simplicity and its bold red color make it easy to recognize and remember. This is the perfect example of a logo echoing the brand name it represents. It is in the shape of a bull's eye, making its meaning clear and easily understandable.
3. Apple
Just like Target, Apple also has a logo that needs no explanation. It has gone through several changes and upgrades, but the message remains. We instantly associate the logo with sleek, high-tech machines and gadgets.
4. Starbucks
Who would have thought that a sketch of a 15th century-old, two-tailed mermaid would become a business logo giant? It does not even need to have the name Starbucks in it, we'd still recognize it anywhere.
5. Nike
Whenever there's a discussion about iconic logos, Nike's will always be in it. It even has a name, it's commonly called the Swoosh. The brand name and logo both got their inspiration from the Greek goddess of victory, making it more than appropriate.
6. Coca-Cola
The best description for Coca-Cola's logo is timeless. It is 130 years in the making and has become symbolic with a universally loved drink. Among all the entries in this list, more people recognize this logo than all the others.
7. Pepsi
If you factor logos in the cola wars, neither Coke or Pepsi will win as they are both iconic in their own rights. Pepsi's logo is sometimes described as a grin that represents happy times while the colors project patriotism. Whatever the meaning behind it, it is still one of the most recognizable.
8. Google
For anyone who goes on the internet, the Google logo is inescapable. It has undergone many modifications but stayed basically the same. The simple letters with varying colors project an image of innovation that blends perfectly with the conventional.
9. FedEx
The FedEx logo has won awards for its creativity and ingenuity. It has an arrow hidden inside the Ex part, which cleverly shows its mission of moving parcels forward. Their mission of providing speed, accuracy, perseverance, and perfection is clearly showing.
10. eBay
Suggesting fun-filled shopping experiences, the eBay logo uses bright colors to denote accessibility and friendliness. In its more than twenty years of existence, it has gone through a redesign only once. The message, though, has remained intact.
11. Mercedes-Benz
The Mercedes-Benz logo is a three-pointed star that symbolizes the brand's dominance over land, air, and sea. It has a classic and elegant look that has become synonymous with luxury cars. It has gone very little change that adds up to the brand's consistency.
12. Walmart
The new Walmart logo is a far cry from its previous dull and dark logo. It is now bright, lively, and opposite from the "corporation" look it once had. It includes an asterisk-like symbol in yellow that the brand wanted to convey a lightbulb going off in the head.
13. LG
When you look at the LG logo, you'll see something that resembles a smiling and winking face. The concept is similar to the FedEx logo, except this one's not so hidden. The letters L and G are visible, which also stands for the company slogan "Life is Good."
14. NBC
Having a colorful peacock for its logo, NBC is known for using design elements in branding that display its use of advanced technology. Each of the colors on the bird's feathers represents a division: news, entertainment, sports, and others.
15. Chanel
The double Cs logo of Chanel creates a symmetrically pleasing design. Designed by Coco Chanel herself, the logo has become synonymous with elegance, high fashion, quality, authority, and many other notable characteristics.
16. Toyota
The two perpendicular ovals inside another oval symbolize Toyota's relationship and trust between their heart and their customers' hearts. The two ovals form the "T" shape, while the outer oval represents the world that embraces Toyota. Overall, a logo that shows how customer-centric this automaker is.
17. Shell
Another iconic business logo is that of Shell, which features a yellow and red seashell. It was first used in 1900 and has remained practically the same ever since. Originally intended to be a mussel shell, the scallop shell offered a more corporate visual manifestation, and the rest is history.
18. Olympics
The Olympics' interlocking circles is one of the most famous logos in sports. The rings represent each of the five continents of the world that participate in the games. The colors were chosen as all participating countries have at least one of these colors on their flags.
19. CNN
Having established itself as an authority in their industry, CNN uses red in its logo. The letters also command respect, trust, and power. In addition, the white space and minimalistic approach make it stand out from the crowd.
20. Disney
An excellent example of a logotype logo design, the Disney logo is one that's loved by kids worldwide. It is made with script typography that has made itself distinct from all other font types. It symbolizes the magic in its movies, theme parks, and merchandise.
21. UPS
The UPS logo is in the shape of a shield that projects the message of security, safety, and professionalism. The colors gold and brown give it an elegant look and feel. More importantly, these are colors that represent reliability, dependability, success, and achievement, among many others.
22. Facebook
When you think of the Facebook logo, you'll instantly think of social media. Being one of the most popular social media platforms globally, Facebook's logo scores high in the best business logos department. The white letters stand out so well from the blue background, making them easily recognizable.
23. General Electric
To give their logo a sense of fluidity and motion to symbolize electricity, General Electric used swirls that seem to move around. Just like what the Facebook logo does, the letters are white against a blue background, giving an atmosphere of stability and confidence.
24. Microsoft
A pioneer in cyber-revolution, Microsoft deserves to be on this list of the best business logos. Users of this operating system are quite familiar with the four differently colored squares when they start their machines. These squares are representative of a window that is our gateway to the tech world.
25. BMW
Originating from a myth that the logo is a representation of a propeller, BMW has since debunked this. They explained that it actually is a long story, but mainly, its major inspiration is its home in Bavaria, Germany. Nowadays, myth or not, the logo symbolizes quality, elegance, and sophistication in automobile manufacturing.
26. Johnson & Johnson
One of the world's largest healthcare companies also has one of the best business logos. Johnson & Johnson's logo has all the correct elements: history, repetition, storytelling, and simplicity. These are characteristics of an iconic logo design.
27. Amazon
With an arrow going from the letter A to Z, the Amazon logo is one that's thoughtfully planned. This is to show the company's promise that they can and will meet their customers' every need. Apparently, this serves as a double purpose as the arrow was made to look like a smile.
28. JPMorgan Chase & Co.
When we speak about being an authority in your industry, JPMorgan Chase & Co. has got it down pat. For financial institutions, conveying messages of strength, trust, and authoritativeness is imperative. Using only their name as their logo, you'll sense these traits quickly and associate the brand with stability and reliability.
29. Alibaba
The largest e-commerce company in the world also holds one of the best business logos. Alibaba's logo uses orange throughout except for the outline of the face, which is in black. The smiling face, the same as what Amazon wants to imply, is the face of a happy and satisfied shopper.
30. Mastercard
Setting their sights on the future is the reason why Mastercard dropped their name from their logo. They know that the future is in the digital world, thus they made their logo more streamlined and straightforward. Despite the changes, the finance company kept the red and orange circles as these give them the recall they need.
31. IBM
Being memorable and mistakable are two traits that the IBM logo achieved. No surprise there as this was designed by Paul Rand himself. It projects, speed, dynamism, confidence, and authority of the brand in its industry.
32. Samsung
In 2019, Samsung was voted 6th most valuable global brand. The main reason the brand resonates with many tech consumers, and this manifests in their logo. Like Facebook and General Electric, they chose the color blue as it is mainly associated with the sky and sea, imagination, intuition, freedom, and innovation.
33. Louis Vuitton
The "LV" logo of Louis Vuitton is a well-known fixture in the fashion industry. It is a business logo that's symbolic of power, wealth, and sophistication. It was designed by Vuitton's son, Georges, and has remained the same throughout the years.
34. Netflix
To measure how good a business logo is, you need to look at the brand's success. Netflix has done it with their now-famous red N against a black background. With over 200 million paying members, it is one of the most successful companies today.
35. IKEA
Swedish home furnishing giant IKEA uses the colors of their home country's flag, blue and yellow, in their logo. Again, the color blue is used to symbolize trust, while yellow denotes happiness and warmth.
How to get a business logo for $499
As promised, here are some companies you can go to if you want to get a business logo design for $499 or less:
Here's a breakdown of each service:
Penji
Offering unlimited graphic design plus revisions, Penji is a crowd favorite. For $399 per month, you can request as many business logo designs as you can. They have no contracts, so you can opt out of the subscription any time you need to. They have a team of pro designers that can create a wide variety of design types such as print ads, social media graphics, web and app designs, among many others.
Aside from the Pro plan, they also have the Team and Daytime plans with $499 and $999 monthly subscription fees. All the plans come with a 15-day money-back guarantee to assure you of the quality of their service.
ManyPixels
Another company that can help you get business logos is ManyPixels. Like Penji, they offer unlimited graphic designs with unlimited revisions, too. From logos and web designs to infographics and icon designs, ManyPixels can design them for you.
Their Essentials plan mentioned in the table above is one among their three plans. The others are the Advanced and Business plans that go for $549 and $899 per month. They have a 14-day money-back guarantee and no contracts, which means you can cancel anytime.
Kimp
For business logo designs under $499, you can get the services of Kimp. Much like the two companies above, Kimp offers unlimited graphic design and revisions. They can create blog images, custom illustrations, presentation decks, and so much more.
They have three plans available, the Graphic plan listed above, the Video plan, and the Graphics+Video plan, which cost $599 and $899 per month. Kimp also has no contracts, so you can cancel your subscription any time you need to.
FAQs
How long does a logo design take?
A logo design can take anywhere between a few minutes to a few days. This will depend on the complexity of the logo you have in mind.
Why use an unlimited graphic design service?
Unlimited graphic design services are better than hiring freelancers or in-house graphic designers as they are more cost-effective. On the other hand, online logo makers will not produce unique results and may get you a logo that is similar to more than one company.
What about copyrights?
Almost all unlimited graphic design services will give you the rights to all the designs you request them to make. This means that you won't have to worry about your business logo violating copyright or ownership rights.
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