When informing prospects about your promos, sales, or a new product or service, a business flyer is an oldie but a goodie. In fact, Data and Marketing Association (DTA) says 57 percent of people who received flyers opened it the day it arrived. In this article, we’ll discuss the best tips to keep in mind if you’re planning to distribute leaflets as part of your business checklist.
1. Make it look cohesive.
First on our list of business flyer design ideas is to make the design look cohesive. As much as you’d want to include every eye-catching element in your arsenal, don’t. In fact, just use one main element and adjust the rest to compliment the star of the show.
If you look at this example from Canva, for instance, you’d see that it uses the same geometric style and a harmonious color palette. As a result, all the elements meld together into a visual that’s pleasing to the eyes.
2. Keep your copy brief.
If you look at the best business flyers sample ideas, you’ll see that most of them have a succinct copy. After all, your audience probably won’t have all day reading through your copy. That said, you have to keep it short and brief, just like this sample from Canva.
3. Use illustrations to catch attention.
Interesting visuals spark interest among viewers. Take this flyer design from Canva, for instance. The illustrations of dancers, coupled with a dynamic layout and shapes, catch attention in an instant. Just make sure, though, that the visuals you choose are relevant to the product or service you offer. Otherwise, your flyer will be eye candy sans the substance.
4. Use a powerful headline.
If you look at business flyer examples for promos, you’ll see that most of them are centered on a powerful headline. By doing so, you’re giving the reader what they need to know from the get-go. For instance, this example from Penji lets the viewer know right away that the message is about $15 lunch specials.
5. Divide content into sections.
Some flyers intend to inform the reader about various aspects of the product or service. If such is the case, you need to divide the business flyer into several sections. For one, doing so will allow the prospect to digest the info one segment at a time. As a result, they will not be overwhelmed by too many details all at once.
This example from Penji does a great job of dividing info into segments while putting a creative twist to it. The diagonal panel divides the page into three, and the colored footer creates a section for the contact details.
6. Use negative space.
Most design newbies feel the pressure to fill the page with design elements. However, doing that will make your design noisy and defeat the purpose of getting your message clearly across.
To allow your visual to “breathe,” make sure to use enough negative space or the area around the subject. For example, this design from Penji uses enough white space on the middle and on the bottom right side of the page. As a result, the overall design doesn’t look overwhelming despite the colorful header and footer designs.
7. Keep the layout clean.
You don’t have to come out with a shocking color palette or layout to catch your audience’s attention. Usually, picking one or two dominant colors and pairing them with neutral shades does the trick. As for the layout, neat lines and ample space make a design a pleasure to look at.
This design from Penji, for example, does just that. The light blue, black, and white palette is anything but noisy. And paired with a clean layout, the design leads the eyes right into the most vital parts.
8. Add contrast.
Want a flyer that catches attention but can still pass off as minimalist? You can have the best of both worlds by adding contrast to a simple layout. Check out this example from Venngage for reference.
9. Use shapes to segment content.
We’ve already talked about dividing the page into sections. But what if you’re using a very short copy and dividing an entire page would look weird? In that case, you can use shapes to segment your content in a clean and simple way, just like this example from Venngage.
10. Emphasize the product.
There are times when you just have to let the product speak for itself. If what you’re offering looks awesome by itself or if you’re extra proud about how good the packaging looks, then you may want to highlight that in your flyer.
For example, this example from Venngage surely has one purpose at hand - to make customers crave a juicy burger and a pint of ice-cold to go with that. PRO TIP: If you’re still setting up your business, make sure to consider the best logo fonts for improved branding and use them on your flyer.
FAQs
How big should a flyer be?
Though you can be as creative as you want to be with your flyer size, three common sizes are used for flyers. First is the Standard, which measures 8.5 x 11 inches or a letter-sized paper. Other common sizes include a Half Sheet, measuring 5.5 x 8.5 inches or half of a letter-sized paper. Rack Cards are also common, and it measures 4 x 9 inches.
How long should the flyer copy be?
There are no rules when it comes to business flyer word count. The length of the copy typically depends on the flyer size and its purpose. For instance, you can fit a lengthier copy on a Standard flyer compared to a Rach Card. Also, a flyer that solely intends to inform prospects about a sale would need a shorter copy compared to a flyer that explains a new service.
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