Marketing and sales go hand-in-hand, particularly in email campaigns and nurturing leads into customers. Thus, it’s important that sales and marketing teams need an all-in-one solution that streamlines collected leads into customers for email marketing purposes. That’s why a built-in CRM tool is essential in an email marketing platform. But which is the best CRM for email marketing? Check our top choices below!
1. Insightly
Insightly is the all-in-one solution ideal for small teams, mid-sized businesses, and enterprises for their CRM and email marketing needs.
It has a pipeline management tool that lets you lead prospects from interest to closing. Next, remove the guesswork from knowing who would bring more opportunities to you. Insightly helps you understand which leads will help you track leads and know which are ripe for opportunities. Finally, automate your sales pipeline from start to finish. This way, you can integrate it into your email marketing campaigns seamlessly.
Insightly has a free CRM to try for 14 days!
Pricing:
- CRM only - from $29
- Marketing only - from $99 with 2,000 prospects
- Insightly All-in-one from $349/mo/billed annually
2. Pipedrive
Pipedrive’s main features are sales, marketing, integration, and the Pipedrive AI. The Pipedrive AI can automate your workflow and identify opportunities faster. However, if you want to stick to the basics, Pipedrive’s CRM has everything from pipelines to automation and tracking. One advantage of Pipedrive from some of the best CRM tools for email marketing is that it has an app. You can message your leads while on the go!
Pipedrive has a 14-day free trial to let you experience their platform before committing!
Pricing:
- Essential - $14/user/mo
- Advanced - $29/user/mo
- Professional - $59/user/mo
- Power - $69/user/mo
3. Benchmark Email
Benchmark Email is an email marketing platform with a built-in marketing CRM. Unlike your typical sales CRM, the Benchmark Email one uses social media platforms and real-time activity to know which leads can become customers. You can track deals and automate outreach via email marketing. This is ideal for marketing teams that want to stick with marketing to capture and nurture leads.
Pricing:
- Free - 500 contacts, 3,500 emails/mo
- Pro - from $13/mo, 500 contacts, 7,500 emails/mo
- Enterprise - Contact Sales
4. Brevo
One of the top email marketing platforms with a built-in CRM is Brevo! Brevo offers a comprehensive solution for small businesses, mid-sized companies, and enterprises! Your sales and marketing teams can collaborate once your Sales teams get leads. From there, you can nurture them via email, SMS, and WhatsApp marketing campaigns! Additionally, you can also leverage its Conversations solution. This allows you to talk to customers via live chat, phone, and a universal inbox.
Pricing:
- Free - 300/emails/day
- Starter - $9/mo, 5,000/emails/mo
- Business - $18/mo, 5,000/emails/mo
- Enterprise - Custom price
5. ActiveCampaign
Another well-known email marketing platform that offers CRM is ActiveCampaign. The company focuses more on email marketing efforts. However, it has a Sales CRM to enhance your sales team’s prowess. Their CRM notifies sales teams about leads using Slack or other notifications. Then, your sales team can assess these leads and know how to do the outreach process. From there, they can identify key opportunities. Plus, if the lead is responding well, they can nurture this lead through the pipeline! Additionally, teams can use the “Win Probability” tool to know if the lead is worth pursuing and the Reporting feature to get analytics.
Active Campaign has a 14-day free trial when you sign up!
Pricing:
(starts at 1,000 contacts)
- Starter - $15/mo
- Plus - $49/mo
- Pro - $79/mo
- Enterprise - $145/mo
6. Keap
Another big name in the email marketing sphere is Keap. This platform allows marketing and sales teams to work together to reach their goals. Two of the main features of the marketing platform are the lead capture and lead management software. These tools are part of the sales CRM, letting sales teams do the work by sending personalized emails and closing deals!
Like the other CRMs on the list, Keap has a 14-day trial to get you started!
Pricing:
- Ignite - $299/mo (1,500 contacts, 2 users)
- Grow - $399/mo (2,500 contacts, 3 users)
- Scale - $599/mo (5,000 contacts, 5 users)
7. Salesmate.io
Here’s another CRM for email marketing you can try. Salesmate.io is an expert in sales, but your marketing teams can also benefit from this because of its campaign features. Going back to the CRM, it lets you customize your dashboard for easier contact access. Plus, you can personalize modules and build workflows. Additionally, get real-time data about your team’s activities and know which sales team member is performing the best! Plus, you can integrate the CRM into your marketing campaigns with the data your sales team has gathered!
You can try Salesmate.io for 15 days without cost!
Pricing:
- Basic - $29/user/mo
- Pro - $49/user/mo
- Business - $79/user/mo
- Custom - Contact sales
8. Freshworks
Our final tool on this list is Freshworks! Freshworks has an advanced CRM since it uses AI to automate your workflows, converse with leads better, and get deal recommendations! Even its AI will help you create emails! Its CRM is built into the marketing platform, letting you streamline leads into your campaigns without a hitch! Finally, you can leverage its platform by customizing it and creating workflows that work best for your sales team!
Freshworks has a 21-day free trial to let you experience the platform longer before saying yes!
Pricing:
- Freshsales - from $11/user/mo
- Freshales Suite - from $11/user/mo
- Freshmarketer - Free and Enterprise options (from $18/mo, with 500 contacts)
Final Thoughts
Email marketing platforms are supercharged more than ever with sales CRMs and other features to get more leads to say yes and convert them into loyal customers. Even if some CRM tools have the same features, it’s up to you which one is the best fit for your company. After all, one sales team will have a different goal from another. Fortunately, most email marketing platforms with CRMs have affordable plans to help you get started.
