Keeping tabs on your competitors should be a must-do task in your company. You should ensure that your businesses stay ahead of the competition and be your audience's preferred service or company. That said, you need the best tools at your disposal. Competitor intelligence tools are must-have tools for this purpose. And if you’re looking for the best ones, look no further since we’re listing the best for marketers.
1. Visualping
Do you want to know the latest changes on your competitor's website? Visualping lets you enter a website and understand what your competitor is up to these days. Additionally, you can get alerts based on frequency, compare type, screen, proxy, and threshold. Plus, Visualping uses AI to analyze the page! Other nifty features include:
- Integration into collaboration apps like Slack and Microsoft Teams
- Alerts processing
- AI-powered custom solutions
By signing up for Visualping, you’re part of an elite club since 85% of the Fortune 500 have this useful in their toolkit!
Pricing (for 1 workspace):
- 5K - $25/mo
- 10K - $50/mo
- 20K - $100/mo
- 30K - $150/mo
- 40K - $200/mo
- 50K - $250/mo
- Custom - Contact Sales
2. Similarweb
One of the most trusted competitor intelligence tools is Similarweb. It offers free tools like:
- Check website traffic
- App analytics
- Free keyword generator
- SERP seismograph
- Verify website
- Browser extension
- Top websites
- Trending websites
- Top android apps
- Top iOS apps
- Top Browsers
- Top Search Engines
- Mobile vs Desktop
- Digital 100
The competitor intelligence expert also offers premium tools to ensure that you monitor your competitor with every new change. Additionally, you can do digital research, digital marketing, shopper intelligence, stock intelligence, and sales intelligence. This will further optimize your competitor intelligence strategy to get ahead in the game.
Pricing (priced annually):
- Starter - $125/mo
- Professional - $333/mo
- Team - Custom
- Enterprise - Custom
3. Klue
Do you want an all-in-one platform to conduct market research, get buyer insights, and know your competitors? Klue is one of the top competitor intelligence tools for your business.
Its platform enables you to view all intel about your competitors in a few clicks. Additionally, create workflows to turn intel into valuable insights. Monitor new intel each day and add context about the intel. Plus, you can customize your intel views, like adding dashboards or views to monitor everything in one place! Moreover, share these insights across your teams to maintain consistency. Finally, impact can be measured by tracking metrics like revenue and win rates.
Pricing: Unavailable but you can request a demo.
4. Semrush
Marketers are familiar with this tool, but you can leverage this not only for your SEO but also to stay on top of the competition. Semrush enables businesses to use SEO, advertising, market research, social media, and market research for competitor intelligence. This site will help you understand your competitor’s keywords and marketing and social media strategies. Additionally, you get 24/7 competitor tracking and can analyze competitor reviews. Overall, Semrush is considered a comprehensive marketing and competitor research tool.
Pricing:
- Pro - $139.95/mo
- Guru - $249.95/mo
- Business - $499.95/mo
5. Wappalyzer
If you want a simple browser extension as your competitor intelligence tool, Wappalyzer is the ideal option! You will know what technology stacks your competitors use. You can also keep track of competitor intelligence tools they're using. Once you install this browser, you can look up a website and know everything you need to know at once. Additionally, you can also search prospects for lead generation. Plus, you can get same-day notifications and create up to 500 alerts! The company offers a free trial, letting you use five website alerts and 50 lookups.
Pricing:
- Pro - $250/mo
- Business - $450/mo
- Enterprise - $850+/mo
6. Contify
Another popular competitive intelligence tool is Contify. This tool lets you conduct the following strategies to get ahead of the competition:
- Corporate
- Product
- Marketing
- Sales
The competitive intelligence tool has a three-step process to start your competitive intelligence journey. First, they will source information about your competitors from 1 million sources. Then, they will process this information. Finally, you can distribute your intel to valued stakeholders.
Additionally, they have a comprehensive solution to view updated news, streamline workflows, and get account security.
Pricing: Pricing is unavailable, but you can do a free trial to see if they're a good fit.
7. Spyfu
Here’s another SEO-focused competitor intelligence tool. Spyfu lets you monitor your competitors’ keywords, traffic, and strategies. Besides that, you can track the new players and see how you can beat them before they do. This tool lets you start by inputting a domain. From there, you’ll get essential data for creating solid and winning SEO and marketing strategies. Aside from this, you can also track your competitors’ PPC strategies. You’ll monitor their Google ads and know negative match recommendations.
Pricing:
- Basic - $39/mo
- Professional - $79/mo
8. Competitors App
One of the relatively new software apps on this list is Competitors App. Founded in 2018, Competitors App can help you with the following:
- Keyword ranking
- Website changes
- SEO changes
- New web page detection
- Newsletters and account emails
- New blogs
- Send alerts to your Slack notifications
- Facebook ads
- Reviews
It’s an excellent all-in-one app for marketers to understand competitors better and create better strategies!
Pricing:
- Business - $19.90/mo
- Business Plus - $29.90/mo
- Custom - Speak to their team
9. Owler
Our final competitor intelligence tool is Owler. This tool is the only one so far with a free option. However, Owler Pro lets you get access to 20 million companies. Plus, you can track competitor insights and key accounts. Additionally, the company offers competitive data for over 45 million competitive relationships. Know your competitors through the news and company profile. Finally, you can monitor news in real time and spark conversations with your customers.
Pricing:
- Community - Free
- Pro - $39/mo
- Enterprise - Contact sales
Final Thoughts
Competitive intelligence tools are priceless tools that let you stay ahead. Fortunately, you have various options depending on your needs. With this list, you can determine the ideal tool for your business. Some tools focus on SEO and marketing, while others specialize in competitor and market research. Whatever you choose, ensure that it can help you make the right decisions towards efficient strategies.
