Marketing is more personalized and automated than ever, thanks to AI. With AI’s help, marketers can get copy and content in seconds! Besides those, it will give marketers access to data to optimize strategies. Plus, they can manage their marketing processes effortlessly. But which are the best AI marketing tools? Check out our list here.
Benefits of AI in Marketing
- Streamline your marketing efforts from ideation to publishing with a few taps
- Generate copy and content in a few minutes
- Personalize the marketing funnel with appropriate copy
- Simplifies complex marketing processes to make it easier for any marketer to create campaigns
- Analyzes previous content or campaigns to ensure that your next one can be successful or you attain your marketing goals
Challenges of AI Marketing
Although AI marketing benefits businesses, it has its caveats. For one, AI won’t capture the whole spectrum of human emotion when writing copy or producing marketing designs or outputs.
Secondly, AI can’t guarantee the originality of its generated content. You still have to check it for plagiarism. Similarly, you need a grammar checker to ensure its grammar is accurate and flawless.
Finally, one main issue of AI in marketing is data. Although it acquires data from various sources, the quality of data has to be reviewed by actual humans. It’s to check if it’s relevant to your marketing campaigns or team.
Will AI Replace Marketers?
Once we learned about AI’s powerful capabilities, one question remains in many marketers’ minds, will AI replace us? The answer is no.
Sure, AI can conjure a copy or design. Or, they can optimize strategies to yield success. But in the end, human marketers will still prevail. AI should only be considered a tool but never a replacement for actual people.
AI Marketing Tools
One well-known AI SEO tool is Frase. You can generate content briefs in minutes, ensuring that you’ll know what to write or cover in your campaigns. But if you’re not writing, Frase can also generate content. Their AI will autocomplete your content and rephrase sentences too. Plus, they will optimize content with keywords you also need to integrate into your posts. Finally, it will also analyze your posts’ performance to help you rank.
Jasper is one of the most popular AI copywriting tools for a good reason. Any marketer can rely on Jasper to craft a compelling copy in seconds. In addition, you can customize Jasper with the writing tone, collaborate with your team members, and choose from 50+ templates for your marketing needs! Jasper is also great for multinational teams, especially with a global target audience, since you can translate the copy or content into 30+ languages, such as Korean, Japanese, and French!
Do you want to find success with email marketing and need help from an AI? Phrasee is your best bet! The email marketing platform ensures that it generates human-sounding content that will connect with customers. But you can modify that to your brand’s tone. Their AI bases its predictions on your previous content performance and optimize content to boost open rates and conversions.
What do you get when you combine a social media management tool, graphic design software, and ChatGPT? According to Predis.AI, they’re the ultimate solution. With Predis, you can ask their AI to generate content ideas and designs. Plus, it can schedule posts and analyze your competitors in one platform.
If you’re looking for an AI marketing suite, Simplified is one of the best options. Like Predis.AI, you can generate marketing copy and designs and manage social media posts. But its edge against Predis is its AI video editing feature. They have an extensive tool to meet your marketing needs and you can optimize your outputs to achieve your marketing goals.
Do you need an AI video marketing tool? Look no further with Synthesia. One of the tool’s guarantees is you can get a video in 15 minutes. Other than that, Synthesia offers AI avatars and voices, so you don’t have to hire actors. Additionally, they can create AI-generate scripts if you haven’t written one yet.
Albert.AI is another comprehensive digital marketing solution, except it also focuses on advertising. Expect that their AI will optimize your advertising strategy from planning to reporting. It will build campaigns and optimize your schedule, keywords, media, and budgets to ensure maximum success. In addition, it will help you run campaigns in Meta, Google, and Bing.
If you’re doing conversational marketing, ManyChat is an AI marketing tool to help you automate conversations and convert leads into customers. Their AI can converse with your Instagram or Facebook followers, and their dialogues can be engaging to build relationships. You can integrate ManyChat into Instagram, Messenger, SMS, and Whatsapp.
Save time from finding influencers manually with the help of RadAI. It harnesses information from Reddit and other API connections. They also have an AI persona to present you with the best influencers for your brand. Also, RadAI can help you identify the latest trends and know which are interesting topics to cover in your influencer marketing campaigns.
Content writers need to edit their work before publishing it. Although Grammarly offers an AI solution, one alternative is Wordtune. You can edit your work with their AI assistant. Plus, they can rephrase sentences for you by making them friendlier or more formal. Another thing, you can shorten or expand your work, but they make sure you’ll get straight to the point.
Quillbot is similar to Wordtune, except Quillbot will check your grammar too. You can integrate this tool into Chrome, Google Docs, and Microsoft Word. Plus, it will improve your vocabulary, grammar, and sentences. Moreover, it can change the regional dialect too.
Even though AI is a highly regarded partner for many marketers, there’s still room for improvement for AI. At the moment, AI is ideal for solo business owners to help them automate their marketing efforts. However, marketing teams of all sizes can also benefit from AI to streamline their marketing processes. Ultimately, human marketers have the final say if a strategy is worth pursuing or if generated outputs could be published.