According to Wyzowl, many marketers have attained video marketing goals and are investing more into it in the next year. Adding videos to your content marketing strategy can increase engagement rates, help you acquire leads, and drive more traffic to your site. And if you’re interested in creating and posting marketing videos, here are some tips to remember and how you can make those videos for your business.
Video Marketing Strategy Tips
1. Understand Your Audience
If you want to achieve your video marketing goals, the first step in doing this is understanding your audience. One way of doing this is identifying the target demographic, especially in the digital age where most users are Gen Z and Millennials.
For example, if you want more Gen Z to buy from you, create trendy marketing videos that would appeal to them. Add stickers or emojis. You want to make sure that the video is short and sweet or promote a certain advocacy you support.
Another way to understand your audience is to know their pain point. They can learn more about your product or service through a video and how it can improve their lives.
2. Plan Your Video Production
After identifying your audience, know how you will produce the videos. Will you be recording your own footage? Will you also use stock footage? How about editing? What about the story or content? You have to make sure that before you publish your video, you have a plan. With a plan in place, you can adjust your storyboards, for example. You can film more footage when you’re in the editing phase or create more photos for your videos.
3. Know What Videos to Publish and Where to Publish Them
When it comes to marketing videos, you don’t always have to do advertisements or sales-related videos. You can also entice your target audience to come to you instead of your competitors. You need to publish videos based on your marketing funnel. This means you need to create videos in the awareness, consideration, and decision stages.
For example, in the awareness stage, you can post videos about your company, product, or service. Then, in the consideration stage, you can post more testimonials. Finally, in the decision stage, you can post more ads.
It’s not only WHAT you have to think of, but also WHERE. Social media has made it easy for businesses to post videos. You can post them as content. But you can also sponsor that post or publish it as an advertisement. Other places you can post videos are your emails, websites, and blogs.
4. Tell A Story
The best thing about having video in your content marketing strategy is you can tell stories. Sure, you can tell stories via photos or written content. But video is a great form of media where you can share a story. And you have different stories to tell:
- Brand story
- Case studies
- Employee stories
- Product or service stories
5. Make it Unique Through Branding
When producing content, it’s important to remember that you need to sprinkle in your branding there. After all, you don’t want to be overlooked by your target audience. For images, it’s easy to make them unique by adding your logo or sticking to a design style that matches your brand. How about through video?
You can also add your logos to the video. Some have suggested that you create a unique sound for your brand. Another way of making it unique is using a style and making it consistent in your videos.
How to Create Marketing Videos?
You have different options for creating marketing videos. Let’s take a look at each one.
Online Video Maker or Video Editing Software
Business owners or marketers can use online video makers to create marketing videos from scratch in a few minutes. And suppose you want to use an online video maker, in that case all you need are your video clips or images. And you’re all set to create a video to promote on your website, social media pages, or video hosting platforms. It’s one of the easiest ways to create videos.
Alternatively, video editing software like Sony Vegas, Adobe Premiere Pro, and Filmora Wondershare is also available for marketers or business owners. However, video editing software applications are used by most professionals. There are tools in video editing software applications that beginners may find confusing at first. That’s why some businesses may opt to hire freelance video editors.
Freelance Video Editors
If you want to outsource your video marketing efforts, freelance video editors are an option to consider. Many businesses hire freelance video editors because they can be hired on a per-project basis. You can hire freelance video editors if you only want to post a few marketing videos. Most video editors would use professional video editing software applications to create engaging videos for your business. But if you want to post more videos for your business, you can subscribe to an unlimited video editing service or hire a video editing company.
Video Editing Company
A video editing company can edit the videos for your marketing campaigns and may charge you by the hour or per project. Some video editing companies may charge fees related to planning and filming. This way, you don’t have to worry about doing all the hard work. You can wait for their insights, ideas, drafts, and final outputs while you work on your business.
Unlimited Video Editing Services
The alternative to a video editing company is an unlimited video editing service. Their primary difference from a video editing company is video editing services can create an x number of videos for you in a month for a flat monthly fee. Video editing companies or video marketing agencies might charge a higher price, which could break the bank. That’s why many would opt for an unlimited video editing service because you can get videos faster and pay at a much more affordable rate.
When creating marketing videos, you have to remember your target audience first and foremost and know what videos could appeal to them. Plus, you need a solid video marketing strategy to ensure you hit your goals. It may take some time for you to find a video marketing strategy that works for you. It will require patience, but once you know more about your audience and the video types that get the most engagement, continue improving on that strategy to convert leads into customers.