If your brand has multiple target audiences, you must be careful about your marketing campaigns. For instance, sending emails to everyone won't work because you might annoy people who are not interested. Email Drip campaigns or automated email campaigns can help overcome this challenge. We've selected the eight best email drip campaign software to help you find the app for your needs.
What is an Email Drip Campaign?
An email drip campaign involves sending automated emails to subscribers based on predetermined parameters. The automation level can be simple or complex, depending on user requirements.
Have you subscribed to a free email course? That is an email drip sequence. After you sign up, you can access the course emails at the interval set by the author/creator.
Another example of an email drip campaign is an abandoned cart sequence. The sequence leverages the data from an eCommerce shop to determine which users on the list added items to their shopping cart but has yet to go through checkout. If you're an eCommerce shop owner, you can use an email drip campaign to target these customers by sending a reminder email. You can even add additional incentives like a discount code.
To help you appreciate what an email drip can do, a campaign can be based on someone:
- Attending an event at your store
- Placing an order
- Abandoning a shopping cart
- Signing up for a podcast
- Registering for a white paper
- Talking to a customer service representative.
The Best Email Drip Campaign Software
Now that you've learned the benefits of email drip campaigns, you can benefit from my research -here are the top 8 picks to help you send targeted emails to your audience.
Mailchimp
Mailchimp provides the tools to create, send, and monitor engaging email campaigns to your customers and subscribers. It is the leading email marketing platform that helps companies succeed in a highly competitive digital landscape.
While Mailchimp does not have the most extensive library, it has the most straightforward user experience. You can set up campaigns to find and build contacts, grow leads, re-engage with the audience, and manage email lists. And as a solid marketing automation tool, Mailchimp also comes with added features to help you with your campaign.
ActiveCampaign
ActiveCampaign is a Mailchimp alternative and a robust email drip tool. This platform offers an unmatched range of triggers, conditions, and actions to build incredibly targeted drip campaigns. Imagine adding subscribers based on forwarded emails, website visits, or even changes in their lead score! And that's just the beginning - hundreds of pre-built automations are waiting to be explored.
Flodesk
Flodesk offers a sleek, minimalist interface that makes crafting visually stunning email campaigns a breeze. Setting up primary drip sequences is straightforward, with pre-built templates for common scenarios like onboarding new subscribers or promoting sales. While the automation capabilities are less extensive than some competitors, Flodesk provides robust segmentation tools to help you target your audience effectively.
Omnisend
Omnisend packs a punch for e-commerce businesses! This platform focuses on SMS marketing alongside email, offering a library of pre-made email templates for quick campaign creation. It boasts robust segmentation and reporting tools, affordable plans, and top-notch customer support. While experienced marketers can leverage automation and analytics, they might find them less extensive than other options.
For a broader range of marketing needs, consider exploring platforms known for their all-in-one capabilities.
ConvertKit
ConvertKit is an email marketing app for bloggers, YouTubers, podcasters, and course creators. It aims to help creators grow and monetize their audience, automate their marketing, and quickly sell their digital products.
This email marketing service provides a user-friendly solution to convince and convert their audience and potential customers. In addition, ConvertKit has interesting niche features that are not found in other services on our list. This includes selling digital items and subscriptions and running a newsletter referral program.
Klaviyo
Klaviyo is an email marketing service offering many features to assist businesses in managing effective email marketing campaigns. The platform offers integrations with popular e-commerce platforms, such as Shopify, Magento, and WooCommerce. Klaviyo goes beyond essential email marketing:
- Boost sales with automation: Engage customers with personalized messages triggered by their actions, like abandoned carts, completed purchases, or price drops.
- Target the right audience: Klaviyo's deep customer data lets you send highly relevant emails that resonate with each recipient.
Encharge
Encharge streamlines marketing automation for startups! This platform lets you send targeted emails triggered by user behavior on your website or within your product. It seamlessly integrates with popular tools like Facebook Ads, Calendly, and HubSpot, making it a breeze to connect your marketing efforts. Building automation with Encharge is flexible and intuitive.
Here's a quick usability tip: Ensure a direct drag from above the card to the bin icon for a smooth removal when deleting email steps. Otherwise, the button might disappear momentarily. Overall, Encharge empowers you to visually connect email actions based on opens, clicks, and more, making campaign management a breeze.
Mailmodo
Mailmodo brings an interactive user experience via the AMP framework to emails. It allows businesses across industries such as eCommerce, Hospitality, EdTech, etc.) and customer types (B2B, B2C, Enterprise, Startups, etc.) to create emails with web page-like interactivity right inside the user inbox, thereby increasing engagement and conversions multifold.
Conclusion
We have provided adequate options with a collection of the best email drip campaign software in 2024. But ultimately, it is your call. Do you want something more straightforward to use or something to optimize all your campaigns? There are appropriate drip marketing tools for every niche. Most of these tools have a free plan or free trial, so you can explore their features and decide if they're the best bet for your business.
