While email marketing is effective, it's not a one-size-fits-all solution. That’s why email marketing agencies must consider your industry, target market, and goals. This will allow them to develop a personalized email strategy designed to generate leads and conversions. Learn about the essential services and benefits email marketing agencies provide in this straightforward guide.
What is an Email Marketing Agency? An email marketing agency is a specialized digital company where designers, marketers, content creators, and data analysts work together to create impactful email campaigns. They help you create killer messages that resonate with your business objectives. Skilled email marketing consultants know the secret ingredients for running successful campaigns. Likewise, they have access to the best email marketing tools and resources to drive more leads.
Data & Marketing Association revealed that triggered campaigns generate 306% more click-throughs than non-triggered online mails. In addition, the average ROI is pegged at 3,800% or $38 per $1 invested. To boost your ROI, you should work with the best email marketing agencies that deliver high-ROI campaigns.
Why Work with an Email Marketing Agency? Below is a list of the primary reasons you need to work with an email marketing agency.
Save Time and Effort Hiring a professional team to handle specific tasks is essential if you're occupied with other aspects of your business. An email marketing service can help you get quicker results and avoid the learning curve in implementing email campaigns. Statistics reveal that email marketing is 40% more effective than Facebook and other social networks.
Build Your Brand Image Email marketing helps increase brand awareness by making sure you remain on top of your subscribers' minds. It can also send professionally designed emails that show that you have a dedicated team working on your behalf.
Promotes Customer Loyalty Email marketing are adept in attracting new customers and retaining existing ones. Email marketing tools can capture a customer's email address when they buy your product, making promoting or upselling a new product easier. In short, email marketing helps you get repeat sales over a longer period. An experienced agency will know how to categorize your list and send varied promotional emails to existing and potential customers.
Reduce/Recover Abandoned Carts Did you know that more than 70% of online shopping carts are abandoned without the customer completing the purchase? In some industries, it even reaches more than 95%. However, you can recover a large percentage of those purchases by reminding customers that their cart is waiting for them. An email marketing agency can help you capture their email addresses so you can send automatic abandoned cart reminders to your subscribers.
What Does an Email Marketing Agency Do? Email marketing agencies offer a comprehensive solution, handling everything from understanding your audience to optimizing your campaigns through data-driven insights.
1. Market Research The first task for an email marketing agency involves analyzing your market and target audience. In-depth research helps an agency create a solid strategy to capture the target audience's attention and convert them into subscribers and, ultimately, customers.
2. Landing Page Creation You will need a landing page to attract email subscribers. At the bare minimum, you'll need an email sign-up form on your website or blog so readers can subscribe to your list. An email agency creates a high-converting landing page and develops an entire lead funnel. For example, you can bring them to a thank-you page after signing up and give them an exclusive trial membership or a limited-time offer.
3. Email Design A good email design can help you increase conversion rate, improve branding, and build trust. One of the roles of an email marketing agency is to create a professional and user-friendly email design. Likewise, a credible email marketing agency can develop a custom design or template that will work best for your business.
4. Ads You host campaigns on Facebook, Instagram, or Google as an alternative to collecting email subscribers from your blog. An email marketing company can create high-converting ads that target an audience to sign up for your list. Targeted ads increase conversions, lower ad investment, and improve ROI.
5. Follow-Up Emails Generating revenue out of your email list depends on how you value trust and long-lasting relationships. That begins with your welcome email, in which you introduce yourself or your company to your subscribers and set expectations. A perfect welcome email will result in increased open rates and lower unsubscribe rates. An email marketing agency can also build a set of follow-up emails that will arrive automatically in new subscribers' inboxes.
6. Content Creation If you're a business owner or a marketer who doesn't need more time to curate email newsletters or blogs, an email marketing agency can do it for you. A professional agency can help create content aligned with your niche and your subscribers' preferences.
7. Analytics and A/B Testing Since email marketing requires regular monitoring, analytics can help you evaluate the gaps and areas for improvement. For instance, if you notice low open rates , you might need to use eye-catching subject lines and opening lines. On the other hand, if you see high open rates but low CTRs, you just need to be more persuasive in your email or make your CTA more compelling.
When you notice more people unsubscribe or report your emails as spam, think again! You might need to make your emails interesting but not too promotional.
Email marketing agencies can also conduct A/B testing to help you get better conversions. For example, they can categorize your list into two groups and send duplicate emails with different subject lines. This can help you determine which subject lines have better clicks.
