Over 4 billion people use email daily to communicate or get updates about brands, businesses, or people. Businesses shouldn’t underestimate the power of email to connect with customers, whether it’s through marketing or customer service. Thus, you need a robust email platform to get things in one go without having to integrate or switch between apps. Some CRM tools are actually great examples of email platforms since you start with connecting with leads. From there, you can integrate marketing and customer service into the pipeline.
In this article, we tackle the top 7 email platforms for any business!
1. Brevo
You should consider Brevo as your all-in-one email platform. It has marketing, sales, and conversations features that allows businesses to market and talk to customers in one place! What’s great about Brevo is that you don’t have to subscribe to every tool or feature. Choose what’s right for your business and make it grow! Here are the main features of Brevo:
- Marketing - This includes email & SMS marketing. You can also build forms, landing pages, and integrate WhatsApp into your campaigns.
- Sales - This has pipeline management, meetings & call recordings, and automated deal tracking. You can collaborate with your team and download sales reports.
- Conversations - Talk to customers directly by email and chat. Plus, get access to the universal inbox, where you can get messages from various chat platforms.
- Customer data - Know more about your customers through a scoring library, customer analytics, and multi-table data model.
- Messaging API - Finally, use the messaging API to connect with customers anytime, anywhere.
Another benefit of Brevo is its Free plan. You can try this platform before fully committing to Brevo.
They have various solutions for eCommerce and retail industries, small businesses, and enterprises. However, if you want a specialized solution, you can get a demo from Brevo.
Pricing:
Marketing:
- Free
- Starter - $9/mo
- Business - $18/mo
- Enterprise - Custom price
Conversations:
Sales:
Messaging API: starts at Free (300 emails/daily)
Enterprise: Custom pricing
2. HubSpot
Another all-in-one email platform for businesses is HubSpot. Even though HubSpot offers various hubs, you can subscribe to those you will need. You can subscribe to their marketing and service software hubs!
One good thing about HubSpot is you can connect it to multiple hubs. This lets you grow your business!
Its marketing tool gives you access to email marketing tools. You can personalize emails and optimize campaigns with A/B testing. Additionally, you can create beautiful emails!
Meanwhile, the customer service feature lets you scale support and drive retention. This hub is AI-powered and lets you be online 24/7.
Pricing:
- Bundled pricing - Starter plan - $40/mo
- Marketing only - Free available, but you can upgrade to $20/mo/seat
- Service only - Free available, but you can upgrade to $20/mo/seat
3. Zoho
Zoho is an all-in-one platform to solve your email needs. You can send marketing and customer support emails in one place! It operates similar to HubSpot, where you can choose different products and then get billed for those chosen tools. Similarly, you can bundle several tools to get more value.
In terms of what Zoho offers against competitors, Zoho has more tools and feature to find more leads and convert more customers and grow your business. For instance, it has a campaigns tool for email marketing. Additionally, you can use their Service suite for customer service.
Pricing:
Zoho Campaigns
- Free (6,000 emails/mo and 2,000 contacts)
- Standard - $4/mo
- Professional - $6/mo
Zoho Desk (billed per user monthly)
- Standard - $20/mo
- Professional - $35/mo
- Enterprise - $50/mo
4. Agile CRM
The Agile CRM is budget-friendly for small businesses needing an all-in-one software for sales, marketing, customer service, and productivity. You can plan your email marketing campaigns, create workflows, and use their customer service suite to connect with customers. You can also build forms and create custom templates. Plus, you can store canned responses and add a knowledge base. Overall, it’s a good option to consider!
Pricing:
- Free
- Starter - from $8.99/mo
- Regular - from $29.99/mo
- Enterprise - from $47.99/mo
5. Sugar CRM
Sugar CRM is another software to try for teams of all sizes. You’ll join the millions of businesses worldwide that optimize their CRM processes with Sugar. You can use their Service suite to talk to customers on different platforms. Additionally, you can build templates and get access to marketing analytics in one place!
Sugar also follows the HubSpot and Zoho models where you can select which service fits your business at the moment. However, you can get a demo or contact sales to discuss customized plans. Additionally, they have much more expensive pricing plans, which are ideal for enterprises.
Pricing:
Market: from $1,000/billed annually
Serve: from $80/user/mo/billed annually
6. Insightly
You can also rely on Insightly for having multiple tools to grow your business in one place. You can run email marketing campaigns and create landing pages. Plus, you can help customers with their concerns with the Service feature. Like other tools here, you can select the ideal features for your business and subscribe to those.
Pricing:
Marketing:
- Plus - $99/mo
- Professional - $499/mo
- Enterprise - $999/mo
Service:
- Plus - $29/mo
- Professional - $49/mo
- Enterprise - $99/mo
7. Salesmate
Our final tool for the best email platforms for business is Salesmate. It’s another CRM tool where you can build customer journeys and convert leads into customers through your sales pipelines. You can integrate email marketing tools and services into your customer journeys or pipelines. However, unlike other CRMs, Salesmate needs you to integrate your email app. However, they have a built-in email marketing tool. You can use their editor and personalize emails.
Pricing:
- Basic - $29/user/mo
- Pro - $49/user/mo
- Business - $79/user/mo
- Enterprise - Custom
Final Thoughts
Choosing the right email platform for your business will give you an advantage over your competitors. Some of these tools are CRM, while others are a full-service suite of tools for marketing, sales, customer service, operations, and more! Fortunately, you have seven platforms to choose from and see which fits your budget.
