Creating memorable and engaging experiences for your customers has become easy, thanks to experiential marketing. It is a powerful strategy that helps build deep connections with your brand and audience. If you're looking to reap its benefits, here are ten experiential marketing companies with proven track records in crafting immersive experiences.
What is Experiential Marketing? Crafting fun, exciting, and memorable experiences for your clients is what experiential marketing is all about. Also known as engagement marketing, XM, or ground marketing, it aims to encourage individuals to participate and engage in an event. Examples include events, brand activations, guerilla marketing, and retail installations.
1. Viral Nation Boasting an impressive client list, Viral Nation serves some of the biggest brands known across the globe. This includes Disney, Meta, Coca-Cola, Uber, and Walmart. It offers a wide array of services, such as content marketing, social media marketing, influencer marketing, community management, strategic paid media, and many more.
Viral Nation has offices in New York, Los Angeles, and Toronto. Its success comes from its strategy-first approach, blending innovation and technology with authentic life experiences. It has received several awards, including the 2019 Platinum Award for Viral Marketing on the PUBG Mobile Launch and the 2019 Gold Award for Interactive Brand Experience on the PUBG Mobile Halloweek.
2. RMNG Another results-driven experiential marketing agency, RMNG , was founded in 2012 and is based in Los Angeles. It focuses on food and drinks and works with several top names in the industry, including Budweiser, Pepsi, Shake Shack, Sony, and Barbie.
While RMNG's expertise primarily revolves around consumer products and services, it also crafts marketing services for retail, arts, entertainment, and medical. Its small team consists of experts in marketing, strategy, design, and many more.
3. Next/Now A process-driven innovation agency, Next/Now specializes in experiential design. Its most notable clients include United Airlines, McDonald's, Nissan, Adidas, and many others. The agency offers various marketing and planning services, such as brand activations, emerging technologies, concept development, immersive environments, and more.
For its experiential offerings, Next/Now provides experiential marketing for retail stores, live and virtual events for museums, and pop-up activations for hotels and hospitality companies. It also provides scoping, schematic and detailed design, and production and development services.
4. NeoReach With a mission to innovate and empower its clients, NeoReach offers technology-enabled services that include experiential activation, campaign strategy and direction, creative brief development, and influencer marketing, among many others. Its offices in Los Angeles, Tokyo, San Francisco, and Orlando serve top-tier clients like Netflix, Facebook, Amazon, and Microsoft.
NeoReach has a proprietary creator management software that finds influencers for your social and physical experiential activations. It can also automate workflows, evaluate your campaigns' performance, and measure their ROI (return on investment) and CPM (cost per thousand marketing).
5. ASTOUND Group With over 20 years of experience crafting experiential design, ASTOUND Group is a global powerhouse known the world over for its memorable events and tradeshows. Its industry expertise includes automative, gaming, consumer products and services, and telecommunications. This award-winning agency handles everything from conceptualization to project completion.
ASTOUND Group's mid-sized team has headquarters in Las Vegas and offices in key North American cities. Its key services include tradeshow exhibits, immersive experiences, mobile tours, museums, digital and interactive tech, and architectural services.
6. Evolve Activation A global experiential marketing company, Evolve Activation creates unique and impactful experiences for its clients. Its essential services include program development and strategy, sponsorship activations, program management and execution, analytics and measurement, and more. Evolve Activation has won several awards, including Clutch's Top Experiential Marketing Company for 2024.
Evolve Activation mainly works with midmarket businesses in various industries, such as food and beverage, telecommunications, hospitality and leisure, consumer products and services, and more. Its notable clients include Fox Factory, Monster Energy, and Firestone.
7. HireInfluence Another award-winning experiential marketing company, HireInfluence, has been named Influencer Marketing Agency of the Year in 2022 and 2023. Its core service is influencer marketing, driving growth through intelligence and 360 capabilities. Its team is composed of experience makers, strategists, innovators, and analysts.
HireInfluence goes beyond influencer marketing as it also provides a wide range of services. These include strategy development, experiential ideation and fulfillment, creative talent sourcing and placement, and more. Its more notable clients include Oreo, Microsoft, and Ricola.
8. Backlash Based in London, England, Backlash is another experiential agency passionate about providing immersive experiences for its clients. Its extensive marketing experience makes it ideal for brands looking for a partner in product launches, roadshows, or pop-up shops. Its clients include big-name brands Notion, Nespresso, and Sephora.
In addition, Backlash provides retail activations and digital experiences for its clients around the globe. Its global experiential marketing expertise allows it to deliver industry-leading sustainability services to help brands fulfill their promises to their clients.
9. Most Likely To An advertising agency from San Francisco, Most Likely To , provides a wide range of services. These include branding, advertising, media planning and buying, broadcast video, marketing strategy, and, of course, event marketing. Its industry expertise covers a wide variety of industries, such as consumer products and services, government, financial services, and many others.
Like many on this list, Most Likely To has also received several awards, including the 2024 Anthem Award, Destination Marketing 2024 Award from SF Addys, and Best Environmental Online Campaign for 2024, given by IAC Awards.
10. Zorka.Agency Another international digital and experiential marketing company, Zorka.Agency is known for its efficient influencer marketing services. It combines technology with creativity to get the best results for its clients, which includes inDrive, Plarium, and Nexters. It uses various tools to help its clients stay ahead of the curve, including Zorka.Video, Hype Train, Iqdata, and YouScan.
Zorka.Agency is no stranger to awards, having received several from Influencer Marketing Hub, App Growth Awards, and Clutch. Its long client list includes top brands such as AliExpress, Tencent, and Domino's Pizza. Aside from its influencer marketing focus, it provides mobile user acquisition, social media, creative strategy, and performance marketing services.
