In today's highly digitized business and marketing world, many budgets are used on online marketing channels. It goes to website design and maintenance, SEO, online
advertising, and many more, with this list growing ever so fast. One traditional form of marketing that many business owners have forgotten is using flyers.
Flyers, or leaflets, are still as effective today as before. You'd be missing out if you forego this strategy. If you want to start using these to market your brand, here is a guide to flyer design costs for every budget:
The Key Factors That Affect Flyer Design Costs
The following are the primary factors that can affect the cost of flyer designs:
The Complexity of Your Design
Flyer designs typically need to have minimal elements on them to avoid looking cluttered and busy. However, this depends on the information you need to include in your flyers. Suffice it to say that the more complex your design is, the costlier it gets. Here are some points to consider if you want to know how much to spend on your flyers:
Basic (One-sided, Minimal Graphics): a one-sided design with limited graphics is the most cost-effective option if you're on a tight budget. If you need to make short announcements or messages, this type of design will be enough.
Standard (Double-sided, Moderate Complexity): a double-sided design with a moderate level of complexity can include more elements, colors, fancier fonts, or a more complex layout. This costs more as it requires more time and effort from your designer.
Complex (Intricate Design, Custom Graphics): if you're considering using a more intricate design, prepare to pay more for your flyer. This type usually requires custom graphics, requiring a more experienced designer who charges higher rates.
The Location and Experience of the Designer
You can hire a freelance designer or get the services of a design agency. If you're on a limited budget, a freelancer is your best bet, as they charge lower fees. Design agencies are more expensive, but they will provide a wide range of services and have teams of specialists with different expertise.
In addition, the location of the freelancer or agency will also impact the costs of flyer design. A freelancer from Asia or Latin America will charge lower fees than those in North America. Explore job marketplaces to find freelancers that offer the most affordable rates. You just need to view portfolios and do some research to find the right fit for your business.
Additional Services
The flyer design cost can also be affected by the following services:
Copywriting: if you don't want to write your flyer copy, you can ask your designer if they can provide this additional service. Of course, you can expect this to affect the price of the flyer design.
Printing: another essential consideration is the printing of your flyers. The higher the quality of printing you get, the higher the rates.
Revisions: your graphic designer may charge a fee for additional revisions or edits. While most will include a set number of edits in the initial price, most will charge for any extra revisions.
Flyer Design Costs for Different Budgets
As promised, here is a guide for flyer design costs for every budget:
Tight Budget (Under $100)
- DIY: use free online templates and basic design software such as Canva or GIMP, these are free to use, but if you want to use their unique features, you can subscribe to paid plans for minimal fees.
- Budget-friendly design services: find freelancers that offer cheap design services, such as Fiverr or Freelancer.com. You can find freelancers here with varying rates, or you can hold contests where you can set the prize you want to spend.
- Cost-saving hacks: repurpose old content or use minimalist designs. Flyers that don't have too many design elements or use few colors will save you more.
Moderate Budget ($100-$500)
- Look for new freelance designers with basic or no experience. These are willing to design at lower costs to gain more experience and work samples to grow their portfolios.
- Use pre-made templates with options to customize the designs. Find online templates and have your designer edit them to make them unique to your brand.
- Negotiate bundled packages such as design and printing bundles. Find agencies that offer to design your flyer and take care of the printing services at reduced prices.
Higher Budget ($500 up)
- Hire experienced designers or design agencies. The sky is the limit when you have a high budget for flyer designs. This way, you can be sure that the result will get is made with high quality.
- Find high-quality custom designs and illustrations. Use services that offer to create custom graphics and illustrations for you.
- Use unlimited design services such as Penji, where you'll pay fixed monthly rates that allow you to get flyer designs and many other design assets.
Helpful Tips for Managing Flyer Design Costs
You can also easily manage your flyer design costs if you take note of the following:
Plan and Do Your Research
Before going out to find a designer for your flyers, make sure to plan and do your research. You must understand your target audience well to create designs that align with their preferences. You also need to clearly define the outcomes you want from the flyers so your designer can craft a flyer design that gets you the expected results.
Write a Clear Brief
Write your project brief clearly to avoid miscommunications and confusion. As mentioned earlier, revisions come with the designer's initial fees, but additional edits come at a price. To avoid this, ensure that your description is accurate and has all the details needed.
Compare Quotes
Before hiring a design partner, make sure to compare prices. Whether you're looking to hire a freelancer or get the services of an agency, get estimates before settling on one.
Negotiate
Once you find a prospective designer for your flyer, don't hesitate to negotiate. Let them know about your budget and requirements. You must also ask them about the package's inclusions, the estimated delivery time, and other essential details.
Conclusion
Flyer design costs vary because of many factors. Defining what you need and how much you want to spend before searching for a design partner is important. This guide will give you a better idea of what to expect.
