Any experienced business owner knows that logos are crucial to a business. They also know that those made with templates don’t offer much value to a brand. Most of the time, these designs are unoriginal and of low quality. That’s why many go out of their way to hire freelance logo designers. Here’s how and where you can find them:
1. Outline Your Logo Requirements
Create an outline of what you want in your logo. List the colors, fonts, shapes, style preferences, and other details you want to appear on your logo. Note that this offers no guarantee, as it will depend on what your logo designer thinks is best to include.
2. Decide on Your Budget
Determine how much you are willing to spend on your logo design. This is crucial in finding a suitable freelance logo designer for your brand. Remember that low prices don’t necessarily equate to poor quality, so don’t despair if your budget is limited. With a bit of research, you can find top designs at affordable prices.
3. Write a Detailed Brief
Write a project description with all the information that will help your designer craft the perfect logo for you. This should include your business nature, values, mission, vision, target audience, and other data you think will help.
4. Choose Your Platform
Once you have prepared all the necessary information, it’s time to select the platform where you’ll search for your freelance logo designer. The following are the top selections you can go to:
- Freelance Job Marketplaces: these websites provide platforms to connect business owners with freelancers.
- Logo Design Communities: these platforms showcase the portfolios of logo designers and other creatives.
- Professional Logo Design Services: these websites provide professional design services.
We’ll go into detail with each of the above platforms to give you examples you can look into.
5. Browse Through Portfolios
After choosing a platform, you can browse through portfolios and work samples of candidates. Check for their skills, experience, styles, and other details that will tell you if they are the right fit. Pay close attention to their previous logo designs to see their capabilities. You can always go to several platforms until you find the ones you can add to your shortlist.
6. Check Ratings and Reviews
Most of the platforms mentioned above include feedback, ratings, and reviews for all their freelancers. Check these out; they will tell you more about a designer and give you an idea of how they work. Manage your expectations, though, as finding a designer with a perfect rating will be nearly impossible. What others find unfit can be the one that will suit your needs.
7. Reach Out to Potential Candidates
After making your shortlist of candidates, you can now contact them. Compose a clear message and tell them your preference. You can schedule interviews or chats to discuss your project and get to know them better. This is also an excellent way to know how they communicate and express their ideas and thoughts.
8. Request, Evaluate, and Negotiate Proposals
Ask your candidates to send you proposals that should include their approach to your project, timeline, and asking price. After this, you can evaluate and check for the candidates’ creativity, how they understood your project and brand, and the feasibility of their proposed budget and timeline.
After narrowing down your choices based on the proposals, you can now proceed to negotiate the terms and conditions of the project. After negotiations, you can finalize the agreement and proceed to writing a contract.
9. Write a Contract
Draft a contract once you settle on a freelance logo designer. This should show an outline of the scope of work, the timelines, the payment terms, and other minute details. Ensure that both you and the logo designer review and sign this contract before starting on the project.
10. Give Feedback
While the project is ongoing and up until its completion, make sure to provide valuable feedback. This will keep the project error-free and fast-moving. This will also help the designer refine their work until you get your desired logo. This is also a good opportunity to see the designer’s reaction to getting feedback. A favorable response means they are a good fit for your succeeding design projects.
11. Send Payment
Once you are happy with the logo design, you can send payment to your freelancer. You can now ask for the file from your designer and use the logo wherever you want. You can also review their work and send feedback that will be helpful to the designer and other entrepreneurs looking for quality designs.
Where to Find the Best Freelance Logo Designers
As promised, below is a list of platforms where you can find freelance logo designers:
Freelance Job Marketplaces
Upwork: the most popular and largest marketplace for freelancers with a wide range of specialties. You can post a job ad here or browse through profiles and contact them directly.
Fiverr: you can choose your freelance logo designer from its listing or avail of its Pro services, and they will find the freelancer for you.
Logo Design Communities
Behance: this is an online platform for creatives to showcase their work. It holds the works of a diverse range of creatives, logo designers among them.
Dribbble: another online portfolio platform that works similarly to Behance but has a focus on showcasing specific design elements or details.
Professional Logo Design Services
Penji: an unlimited graphic design service that offers unlimited logo design requests for a flat rate per month. It also has the Penji Express, where you can search for a logo designer and have them create your logo for a one-time fee of $75.
99designs: this platform lets you hold a contest by describing your project and letting logo designers submit their works, from which you’ll choose the winner.
Wrapping Up
Freelance logo designers abound, and it’s only a matter of knowing where to look and how to find the best ones. While it may be laborious and time-consuming, a professionally designed logo is still the best option and a worthy investment.
