“How do I get backlinks for my website?”
It’s a common question among people who want to increase traffic to their sites and boost their SEO ranking.
After all, backlinks are like earning votes of confidence from other sites across the web. The more high-quality, organic links pointing to your site, the more search engines notice—and the better your chances to rise in search rankings.
But how do you actually acquire these links without resorting to spammy tactics? Here are a few proven strategies.
1. Update Existing Content
The most cost-efficient answer to the common question “how to get backlinks for my website” is to update old content. Adding new paragraphs, links, and resources to an old article can do wonders for your SEO. Not only does this give you the chance to enhance quality content, but it also lets publishers discover your work and potentially backlink it.
Use a backlink checker to find old content, update it, and find your most cited article. Once you have updated your article, you can reach out to websites that have mentioned your content and that you have updated the piece.
2. Write Long-Form Guides
If you ask experts “how to get backlinks for my website,” many will suggest writing a long-form informational guide. After all, it is a tried and tested technique that can create quality backlinks. First, you must create high-quality articles that other bloggers can link to.
An authoritative voice and unique content can go a long way, especially when the article is well-researched and thorough.
3. Explore Contextual Links
Conversely, contextual links are mentions where the article features additional sources through a read-more section. This is where your long-form guides, listicles, and visual content come into play to add extra information to an article.
These embedded links are a great way to get your content out to more websites.
4. Claim Unlinked Mentions
Wondering how to create backlinks in SEO? One of the easiest ways might be to claim unlinked mentions online. Using free online tools, you can check which articles your brand has been cited. From there, you can shoot a message to the publisher asking them to link the mention to your website.
This is a simple and easy way to earn a backlink for your website. In fact, when you look up “get backlinks for my website” on forums like Quorahow to get backlinks Reddit, you will indeed find this method.
5. Get Into ‘Best of’ Lists
Meanwhile, another way to get backlinks is to get into the “best of” articles or listicles that talk about the top options for a certain category. Through free marketing websites, you can pitch your website to be part of the article. Some companies buy backlinks to get their name out there. However, if you want to do it organically, create a list of relevant prospects you can pitch to.
From there, write a short and sweet pitch detailing why your company deserves to be on the article list.
6. Connect With Journalists
HARO, or Help a Reporter Out, was a platform that connected marketers with journalists seeking expert insights. However, HARO has been phased out and replaced by Connectively, a new platform developed by Cision.
Alternatively, Peter Shankman, the original founder of HARO, has launched a new initiative called Help Every Reporter Out (HERO). The project aims to revive the original concept of connecting journalists with sources and operates through a daily email format.
Both Connectively and HERO offer opportunities to connect with journalists and potentially earn backlinks for your website.
7. Create Visual Content
Meanwhile, creating visual content is another way to increase your backlinks. Making infographics, in particular, is a great way to grow your backlinks in 2024.
Apart from this, making charts and graphs with original data, diagrams, templates, and free image galleries are also handy ways to create visual assets that get cited. It’s essential to create well-crafted visual assets that a wide range of bloggers can use in their work. This way, you can easily find websites that promote your business.
8. Publish ‘Skyscraper’ Article
Skyscraper articles are a well-known strategy in the SEO field for increasing backlinks. It involves taking a competitor’s article and making a better version. The key to this technique's success is finding an article that ranks highly and has plenty of backlinks.
From here, identify the article's weaknesses and write informational content that would fill in the gap. In this way, you can create quality articles that generate more website traffic.
9. Scrape For Broken Links
Next, another way to earn backlinks for your website is to exploit broken links. First, scrape online articles to find broken links on websites that fit your niche.
Then, simply inform the writer or publisher of the situation and pitch your article to replace the broken link. Compared to other methods on the list, this is a more straightforward way to get your content mentioned on other websites.
10. Write Guest Blogs
Finally, writing guest blogs can be a chore, but it is a guaranteed way to get backlinks for my website. It starts by writing a blog post for a certain website and then organically including a backlink to your website.
While publishing a guest blog might sound challenging, it is a tried and tested way to get backlinks. The critical thing to remember is always to prioritize creating high-quality content that fits their niche and tone.
