Graphic design is a language your brand uses to communicate with your customers. Getting it right transforms the way we do business. However, you don't need to become a Photoshop expert overnight. The internet is brimming with fantastic graphic design services waiting to elevate your brand personality. In this article, we'll uncover the most reliable graphic design services for small businesses. Let's dive in!
1. Fiverr
Fiverr is an online marketplace that matches freelancers with businesses needing graphic design services. It offers various design services, making it suitable for small businesses looking to outsource their graphic design needs.
Fiverr can help you find a designer for your marketing materials, logo, website designs, and more. Its diverse pool of designers can handle various design requirements. Additionally, Fiverr is perfect for businesses that value transparency and collaboration during the design process.
2. Penji
Penji is the first unlimited graphic design service on our list. The graphic design service can create over 120+ designs for businesses, such as logos, web designs, marketing designs, presentations, and so much more! Outsourcing is made easy with Penji since all you need to do is subscribe! The graphic design service has vetted its designers to ensure they deliver high-quality work and are professionals, too!
Once subscribed, you can submit designs anytime. Plus, you'll be matched with the best designer for the project to ensure that you get compelling and engaging designs. Make sure to prepare a detailed design brief so designers can create your envisioned graphics!
3. 99designs
The graphic design service lets you choose which freelancer you can work with. As an added feature, 99designs creates contests based on your design project so freelancers can submit their designs. With this, small businesses can see several variations for their projects and select designers. They also get new ideas on how to enhance or adjust their project. The only downside is that some designers reuse assets to participate in contests.
This freelance marketplace is best for small businesses that require professional-level graphic design services sans the need to hire a full-time designer.
4. DesignCrowd
Australia-based DesignCrowd is a freelance graphic design platform that connects small businesses with talented designers worldwide. With DesignCrowd, you can access more than 1 million graphic designers with a click of your mouse. They encourage you to post a design contest to effectively harness multiple designers in a risk-free environment.
5. Kimp
Launched in early 2019, Kimp is dedicated to creating a better design workflow for our clients while creating awesome jobs for designers. With its subscription model, you pay a monthly fee. Their design team will handle any graphic design requests whenever you need them. Additionally. Kimp is a full graphic design service. The company can handle various projects, including infographics, icons, logos, email signatures, business cards, product mock-ups, etc.
6. Dribble
Founded in 2009, Dribble is a profitable company that offers excellent graphic design services for small businesses. Today's most innovative brands worldwide can access talented designers formed by Dribble as a 100% remote team. The company believes that creative collaboration can happen anywhere and wants its team to work comfortably and be inspired.
Dribbble is ideal for small businesses who want to enhance their visual branding. They can access top-notch design talent that aligns with their vision and brand identity by navigating the Dribble online platform.
7. Toptal
Toptal is considered the home of top-notch quality freelancers. The company connects businesses with top freelance professionals in software development, finance, project management, and graphic design.
Toptal is very selective about the people it brings into the platform. To join Toptal, a freelancer must undergo a strict hiring process, passing multiple interviews and skill tests. Toptal claims they hire only 3% of the applicants they receive yearly.
8. Canva
Canva is arguably the most useful graphic design tool for small businesses. It allows you to import images, use templates to design banners and logos or pay to use Canvas premium stock images. It has a relatively feature-rich free version, making it an excellent choice for those without graphic design experience and a limited budget.
9. Stencil
Stencil is a web-based graphic design tool for business owners, bloggers, and social media marketers. Like Canva, Stencil is an online photo editing and graphics creation tool with a drag-and-drop feature. You can use Stencil's existing templates library or upload your images, icons, and templates.
Forget hiring expensive designers or taking the time to learn complicated software. Try Stencil! The best feature of Stencil is it has a vast library of royalty-free images, vectors, and premade templates. Stencil is one of the best options if you need an efficient tool for making visual assets for social media sharing.
Graphic Design Best Practices For Small Business
We gathered the best practices in graphic design that will benefit your business. Let's check them out!
1. Define your Design Objectives
Before starting your graphic design journey, it is crucial to think about the objective of the particular design. What do you want the audience to see and learn from it? Ask yourself why you are making it. Once you know the answer, make rough sketches to understand what you want. Starting from zero will end in disappointment. And, more often than not, you will not be impressed with your results
2. Keep it Simple
Learn from brands like Nike or Apple. Their designs are simple yet eye-catching. Even though there are many elements used, the messages are clear, and people remember them.
3. Use Color Scheme Consistently
If you already have brand colors, use them in all your designs. It's alright to add a pop of color occasionally, but you must stick with your brand colors in most cases. Find colors that match your message and have them ready before working with a graphic designer.
4. Save Time With Templates
A template can save you time since social media graphics are always needed. You can create them from scratch, use free design software tools, or request from your designer. Canva is a handy tool to help you prepare social media templates.
5. Be Creative
Everyone has innate creative skills. Do you agree? Don't hesitate to experiment! Some of the best ideas come from testing, exploring, and thinking outside the box!
Conclusion
These reliable graphic design services for small businesses aim to establish a strong visual presence. Each platform has unique features, allowing you to choose the one that can deliver optimal results. Embrace the power of these resources and create a recognizable brand identity that differentiates your business from the highly competitive market.
