A reliable design subscription service can help marketing and creative teams work efficiently and drive more reliable performance. Superside is one practical solution to enhance your productivity. They have helped some of the world’s leading companies with advertising creative, brand design, and more. Superside also offers AI-powered solutions that streamline the design process. Read on to understand the different elements and services of Superside agency. Let’s dive in!
Company Background Superside logo from Logowik Superside , founded by Fredrik Thomassen in 2015, is a US-based company that offers design services for various brands. It provides multiple services for brands looking for high-quality design work to enhance their marketing efforts and brand presence. Superside caters to diverse industries, including advertising, digital marketing, e-commerce, technology, entertainment, etc.
Superside Milestones Early Days (2015-2016):
Inception: Superside was founded in August 2015 by Fredrik Thomassen and Sondre Rasch. Thomassen recognized the challenges businesses faced in finding reliable, high-quality design services. Y Combinator: In January 2016, Konsus was accepted into the prestigious Y Combinator startup incubator, which provides crucial mentorship and early growth resources. Initial Focus: The company initially focused on providing on-demand design services to large consultancies, corporate strategy teams, and investment firms. They aimed to offer a more structured and reliable alternative to platforms like Upwork and Fiverr. Funding: In August 2016, Konsus raised $1.5 million in funding, led by Sam Altman and Slack Fund, demonstrating early investor confidence in its vision. Growth and Expansion (2017-2019):
Scaling Operations: Superside focused on scaling its operations and expanding its team of designers. They implemented a system of project managers and creative specialists to ensure quality and efficient project management. Service Expansion: The company began to diversify its service offerings, expanding beyond basic design tasks to include more creative services like branding, marketing materials, and UI/UX design.Rebranding: Konsus rebranded to Superside in 2019, reflecting its broader scope and ambition to become a leading creative services platform. Additional Funding: Superside raised an additional $3.8 million in 2019, fueling its continued growth and expansion. Innovation and AI Integration (2020-Present):
Subscription Model: The company strengthened its subscription-based model, offering clients predictable pricing and scalable access to design services.AI Adoption: Superside began integrating AI technology into its platform to further streamline the design process and improve efficiency. This included using AI for tasks like project brief analysis, task automation, and content generation. Services Offered Screenshot from tne Superside website From crafting impactful branding and marketing materials to designing user interfaces and engaging presentations, the Superside menu of services is for you. Here’s the rundown of what you can avail from Superside agency:
Creative Design Services Ad creative in various formats Social media creative to promote your brand on any social media channel Custom branding Web design Email design Illustrations Presentation design Packaging and merchandise design Print design, including reports, ebooks, and digital learning content Specialized Production Services Video production Motion design 3D & AR design AI-Enhanced Services AI-enhanced creative services, including key art and concept composition, 3D Gen AI images, and character design AI consulting to help you design and scale your AI transformation Marketing Services Marketing insight projects Marketing foundations insights Marketing planning projects Role of AI in Superside's Services Integrating AI trends into Superside Agency’s design services aims to combine human expertise with cutting-edge technology. It is part of the agency's commitment to delivering efficient, high-quality customer outcomes.
AI enhances the efficiency of design projects at Superside by using generative AI technology to help customers explore a greater range of concepts more quickly while streamlining resource allocation and production times. The initiative has resulted in a 70% faster turnaround time from creative development to project delivery. With more than 500 projects completed, Superside train approximately 40 new creatives each month to utilize AI tools effectively and optimize efficiency.
Client Success Story: Shopify Screenshot from the Superside website
Superside agency helped Shopify implement its digital marketing strategy called Growth Workshop.
The journey started when Shopify wanted to make commerce better for everyone, including employees, small businesses, global eCommerce brands, and the millions who shopped with them daily. Shopify’s rapid growth means hiring more talents to build teams to support the platform’s daily operation. Shopify requires complicated workflows, like producing educational content for entrepreneurs, experimenting with new marketing channels, and launching new features. Such complexity has always overwhelmed their in-house designers.
Having spent five years at Shopify and witnessed its various growth stages, Growth Workshop Leader Amir Jaffari pondered how to maintain the company's experimental culture amidst increasing complexity. So, Jaffari proposed an experiment to operationalize the idea. It focuses on embedding a multidisciplinary team across various departments to discover new ideas and prioritize high-growth opportunities.
So, how did Superside come into the picture? The Growth workshop required creating ads on various social media channels in different countries. This mandate also needed different versions and endless testing to gauge performance. That said, Superside helped Jaffari's team with a streamlined platform to submit project briefs and get designs within 2 days. Superside's subscription model allowed Shopify guaranteed access to top talents. Likewise, the assigned project management team ensured that all outputs followed Shopify's standards.
Shopify's partnership with Superside helped the Growth Workshop live up to its name. It also allows Shopify to try different strategies to determine the best optimization technique to maintain its position as one of the leading eCommerce platforms today.
Final Thoughts Superside agency offers a compelling solution for businesses seeking scalable and efficient creative services. From its humble beginnings as Konsus, Superside has evolved into a leading design platform, embracing AI technology while maintaining a commitment to human expertise. Whether you're a startup or a large enterprise, Superside's subscription-based model is a good option for getting innovative and effective creative design services this year.
Featured Image Credit: Josh Sorenson from Unsplash
