Every business owner dreams of getting the perfect marketing strategies without spending a ton of money. This would be possible if you hire marketing freelancers. Read on to know why and how you can do so.
Why You Should Hire Marketing Freelancers
Today's business climate is so competitive that standing out is a humongous challenge. This also entails spending a huge chunk of money, which is expected to increase as the competition gets stiffer. An alternative many entrepreneurs found cost-effective is to hire freelancers to do the marketing for them. Below is a list of reasons why you should do the same:
You'll Save Money
Hiring freelance marketers is more cost-effective than having an in-house marketing team. Marketing professionals command high salaries. The average pay of a marketing specialist in the US is around $77,000 and can go as high as $89,000. Not to mention your overhead costs such as office rent, utilities, benefits, and many others.
On the other hand, a marketing freelancer typically charges hourly rates. These vary depending on their qualifications and services. You can expect to pay anywhere from $30 to $100 per hour. This is still less expensive as you can control how much work you want them to do, and you will only pay for that.
You'll Have Access to Diverse Skill Sets
If you have a specific task at hand that requires specialized skills, a marketing freelancer is the right person for the job. You can hire one with the exact expertise you need instead of settling for someone with general marketing knowledge. While they may be able to do a decent job, there is still no substitute for a marketing specialist.
You'll Have Flexibility
When your business grows or experiences a sudden increase in demand, your marketing freelancers can easily adapt. You can hire additional people to take on the extra work and pay accordingly. Alternatively, when the workload decreases, you'll also see a decline in your expenses. In short, marketing freelancers offer scalability, resulting in a more dynamic approach to your business's changing needs.
Marketing Freelancers Offer Less Risks
Hiring marketing freelancers entails fewer risks. Because these professionals see themselves as business owners instead of employees, they are not limited by labor restrictions. There is also no need for lengthy onboarding processes.
In case you need to end your working relations, you can easily let them go, no need to worry about legal issues. You can then find new freelancers to help you with your business.
Marketing Freelancers Work Independently
Marketing freelancers are low maintenance. They work independently from their own spaces. This means less liability coverage, paperwork, and other expenses for you.
Additionally, with a freelancer, you just need to agree on your project's terms, pay when it's done, and then move on to the next task. You'll be freeing yourself from mundane chores such as staff evaluations, payroll services, tax forms, and more.
You’ll Have Access to the Latest in Marketing
To stay relevant, marketing freelancers always update themselves with the latest trends, knowledge, and skills pertaining to their niche. When you hire marketing freelancers, you get these skills without having to lift a finger. This will be an advantage for your business.
Social media, SEO, and digital advertising are volatile fields that continually change. It may be hard for you to keep up. Even if you have the energy to do so, it will still take up a considerable amount of your time. Time better spent on developing and improving your business.
How to Hire Marketing Freelancers
Now that you’re aware of the advantages marketing freelancers bring, it’s time to find the right people. Below are the ways you can do to get the suitable candidates:
Platforms for Hiring Marketing Freelancers
Go to online job marketplaces such as Upwork, Guru, or Indeed. These are the websites you need to check out if you want to browse through portfolios and resumes. You can find the right specializations, rates, and expertise you need from a database of thousands of freelancers.
You may also want to try finding the right freelance marketers through networking events or industry-specific platforms. Social media is also a great place to search. Facebook and LinkedIn are also recommended, as these have groups you can join to find a specific talent.
How to Select Freelancers
Set your criteria to make it quick and easy for you to find the appropriate marketing freelancers. Consider factors such as portfolios or past works to determine if a candidate is the right fit. You can also check reviews, feedback, and recommendations. Most online job marketplaces have these in place precisely to provide this information to potential employers.
With the abundance of freelancers on these platforms, you can set your preferences, such as years of experience, specializations, or budget. Many of these websites also do the vetting for you, which makes hiring easier and faster.
Set Clear Expectations
To simplify the process of hiring a marketing freelancer, make sure to set clear expectations. This means letting the candidates know what the project is about, the goals you aim to achieve, and other details. Be clear about the project's timeline and what results you expect.
Conduct Efficient Interviews
Once you find the right candidates, set them up for interviews. To make these effective and efficient, ask them relevant questions about their past experiences and challenges. This will help you assess their communication and collaboration skills.
Check out their portfolio if they have them to see if their past work aligns with what you want in your marketing strategies. If needed, this is also the right time and place to ask about and negotiate rates, payment schedules, deliverables, and additional costs.
Conclusion
In summary, you need to hire marketing freelancers to upgrade your strategies without breaking the bank. They provide a multitude of benefits, and doing so will prove more cost-effective, less laborious, and more efficient than hiring full-time employees. This will lead to achieving your marketing goals faster and less expensive.
