Jasper is one of several AI writing assistants on the market. Business owners and marketers alike are thrilled by the idea of getting help with the arduous task of content marketing. But let’s be real – It sounds a bit too good to be true. How can a robot write engaging, error-free copy? Would it even be on-brand and factually accurate? And would the reader be able to detect that it was AI? In this post, we’ll explore the ins and outs of Jasper.AI writing assistant.
How Jasper Works
To understand how Jasper works, you have to understand how AI works. AI tools are fed large amounts of data, in this case, information from the internet. Once the data is received, the algorithm allows the software to learn from the patterns in the data. In other words, Jasper is fed data about a myriad of topics. It then ‘learns’ how to use language to talk about those topics. As long as the technology is programmed correctly, it creates an iterative process in which the AI performs better over time.
Companies are racing to find ways to employ AI technology in their industry. From smart assistants to marketing chatbots and art generators, AI is being used all over the world.
Jasper is no exception as it generates new content for users on a daily basis. Believe it or not, the platform can even do impersonations. Your content can be written in the tone of certain celebrities. The platform’s capacity for comedy is one of the most fascinating aspects, as it makes the content sound human-written.
Jasper.ai Plans
Selecting the right plan depends on how much content you need. Especially when you’re just trying the platform out, you may find that you breeze through your word limit fairly quickly. This is why it’s better to watch tutorials and learn the tool first. Otherwise, you may end up generating a lot of content that is sloppy and unusable.
All plans come with more than 50 content templates to explore. Jasper can write:
- Product descriptions
- Youtube descriptions
- Blog outlines
- Emails
- Facebook ads
- Social posts
- And more
Starter Plan
This is for users who are just getting their feet wet. The starter plan hosts up to 5 users and comes with the basics - the document editor and compose/command features. Pricing starts at $24/month and 20,000 words. It’s important to note that this tier only supports short-form content like ads and product descriptions. You can also edit and polish existing content at this tier.
Boss Mode Plan
This is for users who are interested in long-form content. The plan comes with everything from starter mode plus increased limits on templates, the ability to scale as your team grows, and a few other perks. The starting word-per-month rate is 50,000 for $49/month.
Business Plan
For companies with greater content needs, Jasper offers custom plans. Both word limits and billing options can be customized. This tier also gets you a dedicated account manager and premium tech support.
If you’re mostly looking to write blogs, Boss Mode is the best option.
Writing Sample by Jasper
If you’re skeptical about the quality, here is a snippet of a writing sample generated by the AI platform:
“When it comes to weddings, there are endless options to suit every style and budget. But if youve always dreamed of a laid-back ceremony with sand between your toes, then a beach wedding is for you. Here are a few things to keep in mind when planning a beach wedding:
First, consider the time of year. If youre set on getting married on the beach, then youll need to choose a date that falls within the beach season. In most parts of the country, this means avoiding the winter months altogether.”
Using Jasper AI Writing Assistant
The platform is relatively straightforward and easy to navigate. Simply choose what you want to write about and who the audience is. For example, let’s say you wanted to post a blog reviewing a pair of wireless headphones. Your target audience might be technology enthusiasts in their 20s and 30s.
First, click on the blog section from the Jarvis dashboard. This will open up an empty text document. On the left-hand side, you'll see text boxes where you can enter a title, description, tone, keywords, language, and output length (short, medium, or long). Filling out these sections will ensure you get the kind of content you’re looking for.
For a headphones review, you might copy and paste details from the official website selling the product. This gives the AI some detailed information to work from.
From there, Jasper will generate some potential blog post titles. If you don’t like them, you can refine your target audience/topic and re-generate some ideas. Once you select a title, you can move on to creating the actual content.
The platform allows you to work through commands and templates. Users can type commands, such as “generate an outline about wireless headphones for tech enthusiasts.” If you like the outline, Jarvis will work from it. From there, you can input another command to generate an introductory paragraph.
This process continues until the entire blog post is complete. Any content you don’t like can be discarded or replaced with new content. As long as you are within your word limit – dictated by your plan – you can keep going until it’s perfect.
Jasper’s templates and commands may take some getting used to. But once you learn how to use them, the time it takes to use Jarvis is reduced significantly. From simple Instagram captions to entire books, Jarvis can produce grammatically-correct content.
So is there anything Jarvis can’t write? Well, yes. There is only so much personalization and detail an AI writer can produce. At the end of the day, AI writers create from what is online. They don’t have their own knowledge. So if a topic isn't well-documented or it is especially nuanced, you might run into some trouble. Still, Jasper is a good tool for those who need simple, engaging content on a regular basis.
