In today’s digital age, a great product or service isn't enough. To reach your target audience, you need a professional digital marketing agency. However, hiring an in-house team can cost a fortune. While some businesses can afford the salary cost, there’s a risk associated with hiring unverified team members to handle this crucial task. Fortunately, there are many exceptional agencies that can assist you at a fraction of the cost. Refer to this list of digital marketing services to help you decide what to outsource to promote your company.
Importance of Hiring a Digital Marketing Agency Hiring a digital marketing agency can help streamline your business operations. Digital marketing firms work with clients on a one-time or ongoing basis for services such as search, paid, email, social, and more.
Is your marketing campaign not yielding results? Do you need help with specific areas of digital marketing? Do you have certain goals you want to focus on? Your answers to these questions may help you decide on the digital marketing services you need to outsource.
Digital Marketing Services List Digital marketing agencies offer online marketing solutions to help your business improve brand awareness, lead generation, and sales from online channels. These solutions are digital marketing services, which will be discussed later. However, some digital marketing firms specialize in specific sectors.
For example, a franchise marketing agency will build its plans based on the challenges, KPIs, and needs of franchises. Which functions should you outsource? Here’s a list of digital marketing services, their features, and what makes them effective in helping you make an informed decision.
1. Search Engine Optimization (SEO) A digital marketing company providing SEO services aims to improve their clients’ search engine rankings and drive relevant website traffic. Unlike other agencies, an SEO agency only focuses on your website’s organic traffic through search rankings. Their services can cover content writing, on-page, off-page, and technical SEO packages. SEO agencies typically comprise a team of digital marketing experts who handle several clients simultaneously.
Here are some of the benefits of working with dedicated SEO marketing agencies:
Technical know-how Access to a team of experts Delegation of expertise Access to SEO tools and technologies Support for internal teams To give you an idea, we encourage you to visit the PureSEO website and learn more about their services.
2. Paid Advertising (PPC) To drive more traffic to your website immediately, paid advertising can be a powerful tool. Pay-Per-Click (PPC) is a service where you only pay when someone clicks on your ad. This can help attract customers at different stages of their buying process. There are various ad formats to choose from, including carousel ads, display ads, text-based ads, and social media ads.
PPC campaigns often yield a great return on investment (ROI). For example, you could pay $5 for a click that might result in a $500 sale, making your ad a worthy investment.
3. Web Development and Design Website designers ensure the website is visually appealing and easy to navigate. In short, they mainly focus on the artistic aspects. On the other hand, web developers concentrate more on the programming and technical factors that help the website function. For instance, you can access a webpage in less than six seconds. In that case, there's a good web developer behind it.
Ideally, hiring both can help your website look great and load faster, keeping users engaged for extended periods.
4. Social Media Marketing Social media marketing (SMM) uses various social media channels to promote your business or brand. It is a cost-effective solution for new and growing businesses. Here are some benefits of SMM to help you decide why this digital marketing service is crucial.
Enhances brand recognition Helps establish brand voice Provides rapid brand positioning compared with print, TV, and radio Enables customer engagement Acts as customer service communication channel Help assess competitor performance 5. Content Marketing A website without content is like a store without products. Without content, Google can’t index or crawl your website. Statistics show that businesses with blogs or websites generate 67% more leads than other companies.
Content marketing involves creation and distribution of the content on your website. Your content could be texts, video, audio, or other visuals. Without content, potential customers don’t know what your business does.
Some common content marketing features are:
Blog posts/articles Social media posts Landing pages Press releases White papers Emails Newsletter Infographics Case studies Videos Webinars Podcasts You can distribute content across channels, including blogs, Google Ads, Facebook, Instagram, Twitter (X), and more.
6. Video Production Video production offers creative solutions such as storyboarding, shooting, writing, and editing. When done effectively, a video can significantly increase engagement, enhance brand awareness, and improve page rankings.
In addition, you can use video production for:
Viral branding Video tutorials Onboarding videos New product releases Social media Training and educational video Webinars If you have a great video idea but can't produce it, you might need a better digital marketing firm that offers video production services.
7. Public Relations (PR) While you want your business to be successful, you also want it to remain credible and trustworthy. That is where public relations comes in. A reliable PR team helps you address negative and positive incidents so you can leave a good impression to your customers and the public. Also, a PR team establishes relationships with the media which can positively impact your SEO strategies.
