When it comes to a clothing business, branding is everything. A strong brand vets for the quality of the product and makes a venture stand out from everyone else. If you’re brainstorming for your own logo, take inspiration from the most popular clothing brand logos that will not go out of trend anytime soon.
1. Uniqlo
First on the list is this logo for Uniqlo. The early version of this image featured the initial name of the brand, Unique Clothing Warehouse, in a darker red shade that’s close to brown. Throughout the brand’s journey, however, the logo evolved into the more minimalist logo that we know today.
This version features two blocks that include a logo written in Katakana. Because of the Katakana characters, the logo reiterates the brand’s Japanese roots.
2. Chanel
One of the most popular high-end fashion logos is this one for Chanel. As classic as their pieces, Chanel’s logo is also timeless. As you may already know, the two Cs stand for the name of its founder, Coco Chanel.
Would you believe that the interlocking Cs is the same emblem used by the brand in 1909? This only goes to show that a good and classic logo can last the brand a lifetime.
3. Supreme
Supreme has one of the most popular clothing brand logos these days. The business hasn’t changed its symbol since the brand opened its first store in 1994 in New York.
The design was inspired by the works of conceptual artist Barbara Kruger, making it a bit controversial. Despite the logo’s similarity with Kruger’s works, the artist didn’t sue Supreme. And if you’re curious about what font was used for this iconic logo, it’s Futura Heavy Oblique.
4. Rayban
One look at this wordmark and the brand already comes to mind, making it one of the best logo fonts within the clothing industry. In fact, the font style could make one think of the brand instantly.
Though the brand mostly sells sunglasses and eyeglasses, it’s surely one of the most popular fashion icons. That said, we can surely learn a thing or two from how it made its logo an epitome of a good quality fashion accessory.
5. Bulgari
Next on our list of popular clothing brand logos is Bulgari. There are several things that contribute to this logo’s sophistication. First, the way the second letter is spelled makes it look old and sophisticated.
Moreover, the generous tracking between each word creates a visual that breathes. As a result, the logo looks confident that it could stand on its own.
6. Hollister
Next on our list of logos for clothing brands is this retail line owned by Abercrombie & Fitch Co. The font used is a simple, sans serif font that has a young feel to it. As a result, the logo looks relevant to its target market of teens.
In addition to that, the aviary icon on top makes for a laid-back visual. It’s reminiscent of the coasts in California, where the city Hollister is located.
7. Superdry
Despite people’s notion that this fashion label originated in Japan, it’s actually a British fashion brand. As seen on the logo, the text is a mix of English, Hiragana, and Katakana.
As a result, the visual offers a perfect mix between eastern and western concepts. And while at it, it still manages to look elegant and minimalist.
8. Stradivarius
With a name inspired by string instruments built by members of the Italian family Stradivari, this logo fits the brand very well.
The clef musical symbol creates a soft visual that looks good beside a serif font. As a result, the logo looks hip but clean, perfect for its target market.
9. Mango
A sans serif font in block letters would’ve made this logo minimalist and sufficient. In fact, just the simple text itself would’ve been adequate.
But the broken lines on each letter? It made the logo look more trendy and upscale, much like the garments they carry.
10. Zara
Zara’s logo is, without a doubt, one of the most talked-about logo relaunches over the past years. Some said the negative tracking between each letter made them claustrophobic and just isn’t pleasing to the eyes.
After being sported by the brand for a couple of years, however, the logo may be starting to grow on clients. After all, there is a balance between the thick and thin lines as well as the occasional curves.
11. Nike
Who wouldn’t recognize Nike’s check emblem from the get-go? No one who isn’t living under a rock, that’s for sure.
In fact, Nike tops Ranker’s list of best logos in the world. It sits above Coca-Cola, Mercedes-Benz, The Walt Disney Company, and Batman.
12. Adidas
This logo for Adidas is surely an iconic one. The font style is simple and easy to remember, and the lowercase style adds energy to the visual.
In addition to that, the diagonal stripes on top of the text make for a dynamic symbol. It makes the logo look active and sporty, perfect for the brand identity.
13. Gap
You don’t need complex logo design software as long as you know what you’re going for. In fact, this logo for Gap proves just that.
Using a simple serif font with a narrow body and generous “gaps” between one another, the symbol looks sure and elegant.
14. American Eagle Outfitters
One glimpse at this logo and you’ll know that you’re looking at a brand that focuses on quality. With a simple serif font and neat layout, the logo surely radiates a back-to-basics vibe.
In addition to that, the eagle reiterates the brand icon and makes the brand name stick.
15. Lacoste
Here’s another brand with an iconic animal for a logo. Founded in 1933 by tennis players André Gillier and René Lacoste, the brand’s crocodile logo is known worldwide.
In fact, some consumers simply look at a shirt’s Lacoste logo to know if it’s fake or not. How? They count the ridges on the teeth and the tail and compare them online.
16. Fendi
If you Google Fendi’s original logo in 1925, you’ll see an odd squirrel visual that’s quite strange for a clothing brand.
These days, however, the FF logotype symbol makes the brand look more sophisticated. In fact, the simple monogram is used for many of the fashion house’s garments and accessories.
17. Burberry
The London fashion house’s logo has evolved a lot since it was first built in 1856. It initially started with logos bearing the image of an equestrian.
Burberry still used a simpler logo with a rider until 2018. Today, the brand uses a sans serif wordmark that’s cleaner and quite different from its previous styles.
18. Kate Spade
Kate Spade’s logo is iconic for its slim text that looks neat and delicate. The logo uses lowercase for the brand name with uppercase letters for New York.
In addition to the text, the spade symbol makes for easy brand recognition and recall.
19. Guess
If you’re looking for a unisex fashion logo, this symbol for Guess is a good example. The logo features a heavy inverted pyramid shape with all the elements laid out inside.
Because there aren’t any distinct symbols, the logo looks great on a pair of jeans for anyone. In short, the logo doesn’t rely on feminine or masculine cues to make a mark.
20. Columbia
This sports outerwear brand features a group of eight narrow oblongs that look like woven textile. This, in a way, quickly symbolizes the brand’s attention to quality.
In 2011, the brand dropped “Sportswear Company” from its logo. As a result, the logo looks more straightforward.
21. Prada
If you look at the evolution of Prada’s logo since 1913, you’ll see that the wordmark didn’t change much. In fact, the font stayed pretty much the same.
Because Prada was the official supplier of Italy’s royal family, they had the right to include royal elements in the logo. These are the House of Savoy’s coat of arms and the rope.
22. Calvin Klein
A quick look at Calvin Klein’s past logo will tell you that the brand is fond of minimalist fonts. In 2017, however, the brand jumped from a sentence case wordmark to uppercase text.
Today, their logo uses ITC Avant Garde Gothic Pro Book, the same one they used in the 1980s. The letters, however, are closer to one another, achieving a solid look.
23. Hermes
Here’s an example of expensive clothing brand logos that don’t need to change much over the decades.
Did you know that Hermes’ logo has been the same since the 1950s? This only goes to show that if you’re sure about your branding, you don’t need to keep up with everybody else. Instead, they’re the ones who should keep in step with you.
24. Coach
And while on the topic of carriage logos, here’s another emblem that uses one - Coach.
Just like Hermes, the carriage emblem hasn’t changed much over the years. However, the brand deemed it proper to update its font sets to look more modern.
25. Kobe Bryant
This logo for the legendary player consists of abstract geometric shapes of six sections. When grouped together, the shapes form a figure that looks like a sword.
The logo is an example of a versatile logo if you ever see one. In fact, it can be used on black and white or in multi-colors, depending on the effect aspired.
26. The North Face
The logo for this outerwear brand features a three-layer sign that symbolizes California’s Half Dome mountain peak, known for its smooth rounded lines.
Today, the logo still uses the same emblem, first released in 1966. The 2010 redesign, however, uses a more vibrant red and white palette.
27. OVO
This logo comes from a mix of letters and imagery. The brand, launched by hip hop artist Drake, the name stands for October’s Very Own.
The brand took OVO and turned into an owl’s face, with the two Os serving as eyes. The letter V, on the other hand, serves as the beak.
28. Rebook
When it comes to logos that project energy, Rebook makes for a great example. The brand has gone through quite a number of redesigns since the 1950s and more so since the 2000s.
In 2019, however, the brand revived its 1979 logo with a sharp iconic monochrome visual. Because of the sharp edges, the logo looks powerful and enigmatic.
29. Tommy Hilfiger
This iconic logo has its roots in the International Code of Signals. In fact, the symbol itself is a maritime flag signal that stands for Hotel or the letter H. The flag means that there is a pilot on board.
The brand adopted the flag to stand for Hilfiger. Coincidentally, it may also mean that there is a pilot on board - none other than the designer himself.
30. Ralph Lauren
Last but not least on our list of popular clothing brand logos is this one for Ralph Lauren. Of course, many would instantly think of a polo horseman when thinking of the brand’s emblem.
The brand’s wordmark, however, can also stand by itself with a customized Roman style font that spells class and luxe.
FAQs
Is it okay to have a multi-colored clothing brand logo?
Yes, you can be as creative as you want to be with your logo. However, as illustrated by the examples above, it’s best to have a logo that also looks good in black and white. After all, you’re going to use the image in a lot of visual branding and it’s best that it looks good in color and in monochrome.
Do I need to update the clothing brand logo regularly?
Not necessarily. For instance, Chanel has been using the same emblem since 1909. In the same vein, Hermès has been using the same logo since the 1950s and it still fits the brand. In the end, it’s all about how the image suits your evolving brand over the years.
