Social marketing is an approach that lets marketers raise awareness regarding specific causes and create a significant impact in the community. Most non-profits can use social marketing strategies to promote their causes. However, for-profit businesses can use social marketing to champion causes close to the brand or support charities or non-profits. If your business or organization wants to execute social marketing strategies, you need the best tools for the job. Here are our top choices for the best social marketing tools.
Influencer Marketing
One way to execute your social marketing strategy is by finding the best influencers to promote your advocacies. Influencers are a great way to widen your reach. Your chosen influencer’s followers will be aware of your new brand when the influencer promotes your social cause. Which are the best tools?
Upfluence
Upfluence is one of the best social marketing tools. You can find various influencers for every niche. Some niches include:
- Zero waste lifestyle
- Sustainable fashion
- Wildlife and nature
From there, you can contact these influencers to further your advocacy.
Influencity
Influencity can help you find influencers on TikTok, Instagram, and YouTube. You can use the platform’s Discover features to find millions of influencers to support and promote your brand’s advocacy! Plus, you can manage your roster of chosen influencers and use the built-in dashboard to see your brand’s performance with these influencers.
Heepsy
Our final influencer marketing tool is Heepsy. Like Influencity, it allows you to browse millions of influencers on TikTok, YouTube, and Instagram. You can also search and reach out on one platform. Plus, you can get analytics and reporting, too!
Graphic Design
A graphic design app, platform, or service is one marketing tool for every purpose.
Canva
One of the best apps out there is Canva. Canva can help you create visuals for your social marketing strategies. You can use thousands of templates to make designs in minutes. Or you can create them from scratch! It’s a must-have tool for every marketer to ensure that your marketing strategies don’t go to waste.
Adobe Express
An alternative to Canva is Adobe Express. This tool lets you create designs from scratch or using templates. It also has a drag-and-drop editor to customize your work. Plus, there are quick tools like background remover and image resize.
Penji
Even though Penji isn’t a graphic design tool, the graphic design service still offers compelling graphics. You can also request other visuals for branding and future campaigns, as well as marketing materials for your social marketing campaigns, such as social media posts, emails, and landing pages.
Video Editing
Aside from graphic design, video editing is a must-have content creation tool for your social marketing campaigns. You don’t need experience in video editing to use a tool like this. Here are the top picks!
ClipChamp
ClipChamp is one of the top video editing tools ideal for beginners and marketers. It allows you to import, trim, crop, add animations and transitions, and save videos in 1080p. Like graphic design tools, it also has templates and search video clips to add to your engaging video!
CapCut
An alternative to ClipChamp is CapCut. This tool is an all-around tool for editing videos and photos. It also allows you to use AI to edit videos. It converts text to speech, lets you change voices, and adds video effects and filters.
InVideo
Our final option is Invideo! This video editor simplifies the video creation process with ready-made templates. Additionally, Invideo has a built-in AI that creates avatars, scripts, and videos!
Social Media Management or Scheduler
Another must-have marketing tool for social marketing strategies is a social media management tool. Having this handy tool will let you manage your posts. Plus, you can schedule them ahead of time.
Buffer
One of the top social media management platforms is Buffer. This tool lets you create social media posts and import your media files. Additionally, you can leverage its AI tool to help you create posts. Plus, you can schedule your social media posts, so you can have more time to produce more assets for your social marketing strategies. Currently, you can post up to 10 social media channels, including:
- Twitter/X
- LinkedIn
- Instagram
- Pinterest
- Facebook
Hootsuite
An alternative to Buffer is Hootsuite. It lets you publish and schedule social media posts. You can also use its analytics tools to see your posts’ performance and leverage its social listening tools to monitor brand mentions. Finally, know how to engage with your audience and advertise your posts.
Later
Our final pick for social media tools is Later. This social marketing tool is an all-in-one tool for social media. You can manage your social media accounts, listen to your brand mentions, and find influencers in one place! Post and schedule your posts and create content without leaving Later. You can manage your social media posts on these platforms:
- Instagram
- Facebook
- Twitter/X
- LinkedIn
- Pinterest
- YouTube
- TikTok
Email Marketing
Don’t disregard email marketing to promote your social marketing strategies. You can reach out to more people when you send emails to subscribers about your advocacies or causes. Your subscribers can think of sharing your emails with their friends, family, or contacts. From there, more people can know more about your brand and what it stands for.
MailChimp
A leader in email marketing is MailChimp. The platform has already evolved into a marketing automation tool, but you can’t go wrong with their expertise in email marketing. You can create personalized emails, design compelling emails, and integrate tools and AI into creating your social emails.
Sender
Hailed as one of the best email marketing tools, Sender lets you send emails for free to 2,500 subscribers. This is ideal for small businesses that want to try social marketing strategies for their small following. You can send 15,000 emails monthly and automate your emails!
Brevo
Our final email marketing tool is Brevo. You can send 300 emails daily and execute SMS & WhatsApp campaigns to further your reach. Plus, you can customize emails using the drag-and-drop editor! Additionally, if you want to send more than 300 emails daily, you can subscribe to their plans and customize them as you see fit.
