Managing multiple social media accounts can be a daunting task, especially for agencies that handle more than one client. However, efficiency, organization, and affordability are key to staying competitive. This is why social media management tools for agencies can save you precious time and resources. Here is our list of the ten best to help you decide.
1. Buffer
A favorite among many business and agency owners, Buffer is known for its clean, user-friendly interface. Its transparent pricing model, with a free starter plan and affordable options for growing agencies, makes it an excellent tool without overwhelming your budget.
Buffer's standout features include multi-platform scheduling and publishing, content queuing, advanced analytics, a hashtag manager, and a social inbox. It also enables you to customize your posting schedules, allows easy collaboration with your team, and allows integration with third-party apps. Its Essentials plan costs only $6 per month and offers a 14-day free trial.
2. SocialPilot
A budget-friendly social media management software, SocialPilot supports bulk scheduling, analytics, and team collaboration. It offers a rich feature set and scalability, all for a cost-effective price. Its intuitive content calendar gives you a visual overview of all your scheduled posts, making it easy to uncover gaps or overlaps in your strategies.
SocialPilot also has a comprehensive analytics tool, social inbox, white-label solutions, third-party integrations, and content suggestions features. It has four premium plans, with its Standard option at $50 per month, which you can try for free.
3. Hootsuite
An all-in-one social media management tool for agencies, Hootsuite offers scheduling, analytics, and team collaboration at a budget-friendly price. Its 30-day free trial and affordable Professional plan make it an excellent choice for those with limited budgets. At $99 per month, you'll get unlimited post scheduling, recommendations for the best time to post, custom analytics and reports, and a competitive benchmarking tool, among many other features.
Hootsuite allows for intelligent post scheduling so you can post in advance. It also has social listening and monitoring tools to let you in on brand mentions, industry trends, and competitor activity. Hootsuite's content library ensures your agency will have a unified storage room for approved videos, images, and copy to ensure consistency across your campaigns.
4. Later
Specializing in visual content scheduling, Later offers a 14-day free trial and affordable premium plans. This is the social media management tool for agencies that work with fashion, lifestyle, and visual-heavy clients. While it has a focus on Instagram, it can help you manage a wide range of social media platforms.
Later has a drag-and-drop visual content calendar, which is also its standout feature. It makes content planning cohesive, thanks to its clear and visual way of scheduling posts. It has a media library that lets you organize all images, videos, and other content in one place.
5. Loomly
A holistic social media management tool for agencies, Loomly is a feature-rich platform to help you handle all your clients' social media tasks. It has a focus on collaboration, creativity, and data-driven strategies that empower you to create, schedule, and optimize your content creation efforts.
Loomly provides content creation assistance, post ideas, and collaborative workflows. It is designed specifically for agencies to simplify their social media content strategy. The monthly subscription fee starts at $42 for the Base plan, with a 25% discount if you pay annually.
6. MeetEdgar
Known for its content recycling feature, MeetEdgar is excellent social media management software for agencies. This means it can repurpose and reschedule evergreen posts to help you maintain engagement even without new content. It has a built-in content library to store and organize your posts by category. It automates content creation by generating posts from blog RSS feeds, website links, and uploaded media files.
MeetEdgar also offers performance analytics, A/A testing for copy, and affordable pricing plans. You can enjoy many of its features with its Eddie Plan, which costs $29.99 per month, or its Edgar Plan, which costs $49.99.
7. Sendible
Designed with agencies in mind, Sendible lets you manage multiple client accounts from a single dashboard. It offers smart scheduling, a content calendar, and customizable dashboards, among many other features. It also lets you know how your campaigns perform with its comprehensive analytics tool, including engagement metrics, audience demographics, and content reach.
Sendible's social listening tools let you monitor brand mentions, track your competitors' activities, and stay informed about the latest in the industry. Like most on this list, it has a free trial and five paid plans with pricing ranging from $29 to $600 monthly.
8. Sprout Social
While slightly priced higher, Sprout Social is still one of the best social media management tools for agencies. Its robust reporting and engagement tools, deep analytics, and CRM integration more than makeup for this. It lets you schedule and publish your posts, aggregate all your messages in one centralized location, and collaborate quickly and easily with your team.
Sprout Social also has a content library, third-party integrations, and social listening tools. It has advanced features like sentiment analysis, which assesses the public's perception of your clients. It offers a 30-day free trial and four paid plans, with pricing starting at $249 per month.
9. Agorapulse
Streamline your social media content management like over 31,000 social media managers with Agorapulse. Not only will it make handling multiple social media accounts simple and easy, but it can also help you build and maintain various profiles. It has a flexible scheduling system that allows you to queue your posts in advance.
Agorapulse offers social listening tools that can help you track specific keywords, hashtags, and brand mentions. Pricing starts at $99, and there is a free 30-day trial.
10. Eclincher
Trusted by some of the world's top brands, Eclincher works with Sony, Ikea, Heineken, and Sherwin Williams. It has advanced features like a social media inbox, automated posting, and comprehensive analytics. It also has an AI content creation tool, a link-in bio page builder, and many others.
Eclincher uses AI to help boost your local SEO ranking, manage brand reputation, and consolidate all your social media communications in one powerful inbox. It offers a 14-day free trial, after which you can upgrade to any of its plans, with pricing starting at $65 per month.
