Artificial intelligence (AI) is here and will likely stay. Now is the best time to learn to maximize this game-changing tech to your advantage, especially for search engine optimization (SEO).
This article lists the ways you can harness its power to supercharge your SEO plan.
5 Ideas to Use AI SEO to Rank High on Search Engines
What do Google and Microsoft have in common? Besides owning two of the world’s most popular search engines, they are also investing heavily in AI.
Both, for example, are set to incorporate chat features in their search to compete with the talk of the town, ChatGPT. They are also using its principles, especially language processing and machine learning, to improve the user experience.
It is, therefore, a huge miss on your end if you do not incorporate AI into your SEO efforts.
Because AI is still young, it cannot replace human digital marketing experts yet. But according to Digital Authority Partners (DAP), you can already use it to streamline some of SEO’s tedious processes, decrease marketing costs, and personalize campaigns.
1. Understand How Search Engines Work to Be a Step Ahead
One of the biggest challenges with SEO is algorithm updates. A big one known as the "core" can potentially erase everything you have worked hard for. And it takes weeks or even months to bounce back.
What if you could be at least one step ahead of search engines? You can use AI for that.
Search engine modeling is the process of training a computer algorithm to understand how a search engine works. Understanding this helps you forecast the algorithm’s next move.
It involves the following:
- The system will first parse the search engine’s data, looking for patterns.
- It then uses machine learning to create a model based on those patterns.
- Once finished, you can now use this “supercomputer” to know what the algorithm might do next and make adjustments in advance.
Like any forecast, it is not always accurate. That is why you still need humans to pay attention to emerging trends and make incremental modifications along the way. But this AI solution is still helpful to soften the blow of any changes in best practices or algorithms.
2. Build Clusters According to User Intent to Personalize Content
Topic clustering is one of the most effective content marketing strategies because:
- It solidifies your credibility, expertise, and authoritativeness in your niche.
- It enhances the user experience, allowing your audience to find related content easily.
- It also creates a stronger link between your website pages, helping you rank higher in search engine results.
But still, it takes lots of manual effort to build these clusters correctly and quickly. One reason is the way most marketers search for keywords, focusing too much on numbers rather than user intent.
You can do better with AI. It can:
- Analyze a page’s content to classify it and the related topics
- Look for potential subjects or themes in the same niche or understand user intent by analyzing the search query
- Significantly improve keyword research by helping you discover the low-hanging fruit (i.e., the keywords that offer the most potential for top ranking missed by your competitors)
Because keywords now match how people usually search for information online, it is easier to craft content that answers their questions directly or resonates with them.
3. Compress Visuals and Audio to Speed Up Your Website
Enriching the user experience elevates your optimization plan in different ways:
- It encourages people to share your content with others.
- It promotes higher interaction or engagement.
- Those who are happy with your site are more likely to come back.
- They may also participate in your other marketing efforts, such as email.
- These individuals tend to be faster to convert into leads or even customers.
All these points explain why many marketers believe that user experience is now one of the critical ranking signals.
A good strategy to improve the user experience is to optimize page load speed, keeping it at three seconds or below. That is not easy, especially if you want to augment your content with videos and audio.
If you need to use many media assets, consider investing in AI-powered compression technology. It can shrink file sizes without compromising quality.
4. Analyze Your Website in Minutes to Fix Issues and Identify Opportunities
Have you followed search engine guidelines and best practices but not seen results? The problem may be complex and deep. You can uncover them with an SEO audit.
This process usually involves:
- Checking for errors like broken links and crawl issues
- Doing keyword research to figure out which terms you should target or optimize further
- Looking at competitors’ techniques, such as structure, page content, and backlinks
- Testing different elements on the website such as title tags, meta descriptions, and more
A technical audit is so essential that you cannot implement measurable tactics unless you can complete it. But it is also time-consuming, so use AI SEO tools to simplify it.
Besides looking into the nitty-gritty details of your website's performance, this solution can:
- Suggest new keywords and track their performance over time
- Generate understandable reports or visually appealing charts
- Provide data-driven recommendations related to SEO, usability, and even content marketing
5. Unravel New Ideas to Make Content More Different or Original
The helpful content update and the new E-E-A-T guidelines only prove that it pays to be original. Articles should present new perspectives, angles, or insights that can inform and educate readers.
But how do you know which topics to explore?
Article spinners are a big no-no, as Google considers them content churners. Instead, use AI-powered tools to keep the creative juices flowing and reveal bright ideas you can use for your copies. These include:
- Predictive analytics, which mines data available online or from other sources to find untapped opportunities,
- Natural language processing, which breaks down the structure of a text to understand its meaning and extract key phrases
- Contextual search, which looks into the context of sentences or words to give meaning and suggest ideas
- Mind mapping, which helps you build your content structure and find connections between words and uncover hidden topics
Summing Up
When used properly, AI delivers big outcomes that can help you become an SEO master and ace online marketing. This article has five ideas to begin with.
However, remember that technology is only as effective as the people using it. Consider hiring an innovative digital marketing firm to guide you in making the best use of AI.
