You finally have the footage you need for your videos. But even if you have planned what your video could look like at the end of it, you will need to use different techniques or styles to edit your video. And if you want to know the types of video editing styles to try for your videos!
Types of Video Editing Styles
When it comes to the types of video editing styles, you’ll see a lot of “cuts”. And before you apply these video editing styles, it’s important that you plan the final cut with a storyboard. Let’s examine which cuts any beginner can make while editing their videos.
1. Standard Cut
Any beginner trying any video editing software or app will be doing a standard cut without knowing. A standard cut puts all clips, images, and sounds together with minimal trimming or cutting. In some cases, video editors may need to add transitions. But since it’s a standard cut, it’s putting clips together to tell a story or to present something to the audience.
If you want to make a standard cut video more entertaining, change the media from time to time. For example, use videos for a few seconds, then switch to images.
2. Jump Cut
This is another version of a jump cut, but as the name suggests, the cuts jump from one shot to another. If the standard has a smooth flow, jump cuts can completely jump from one angle to another. In most business videos, you won’t see jump cuts. However, it’s a cut you can use with interviews or testimonial videos.
You can check out this example on how jump cuts work.
3. Music or Sound Effect Cut
Make your social media videos much more engaging or exciting to watch with music or sound effects. But take your videos to the next level by matching the clip to the sound effect or music. How do you do it? Well, you can match the beat of the music or sound effect to the clip. It's a standard video editing technique that even beginners can do. You may need patience for this because you want to match the beat to the clip.
4. J or L-Cut
This cut involves a little bit of practice. A J or L-cut allows you to overlap audio from one footage onto another clip or image. It’s called a J or L-cut because of how it looks on a video editing timeline. The audio of one clip is longer than the video because the video editor trimmed the original video and put another video or image on top of the audio.
5. Cutaways
Cutaways may require practice too. But they’re a great style to follow if you want to make your video more entertaining. If jump cuts seem jarring to you, cutaways can take out that jarring effect. Instead of cutting to different shots in one clip, you can use a different clip to avoid a quick jump. If you want to tell a story, cutaways are a great editing style to try.
And if you want to see cutaways in action, here’s an example to check out!
6. Coloring
Coloring is another style or technique that beginners can try when editing videos. You may need to play with the colors to see which fits the mood or energy of the clip or your overall video.
Simple coloring techniques are black and white or sepia to show the past. Another technique is to set color for seasons. For example, if it’s summer, the video might appear brighter or with orangy hues.
Another coloring technique is to correct the color of your clip. Sometimes the footage can be darker or brighter. Coloring can help correct this on your video.
7. Montage
Think of a montage using different cuts, but serves a purpose. It’s mostly used to collect old footage about a person or thing. When creating a montage, nostalgic music and transition effects like dissolves or fades are important. A montage can be used in your online campaigns or internal business videos, such as birthday edits or promotions.
Check out this example on how you can use a montage for your videos.
Why Do You Need to Learn These Video Editing Techniques
1. You can create a narrative
Although images can create a narrative through infographics, videos can help tell your business story or achieve your purpose. For example, if you want to convince your target audience to subscribe to or buy from you, you can post a video case study showing how you helped a client. Start with the pain points they experienced, then provide the solutions you gave them.
2. You want to set a mood
Do you ever notice in movies how some scenes would have different coloring? Your business video doesn’t need to be on the level of a motion picture. This is color grading. However, color grading can be an advanced technique. But it’s one way to help your audience understand the mood of your video.
3. You want to provide information
Videos are a great way to inform or educate your target audience. Using different types of video editing styles can help you create a flow to educate your viewers. Standard cuts are best if you want to provide information.
Other Ways To Enhance Your Video
- Transitions - Some video editing software applications would include transitions. Some transitions would be: fade in or out, wipes, zoom, or pan. Adding transitions can help your viewers understand that you’re switching to another scene, emphasizing a video, or ending a video. Try to use transitions consistently and sparingly.
- Filters - Filters are another way to color your video. Think about the filters you use on Instagram or photo editing apps to make your photos look better. That’s the same concept with videos.
- Stickers - Many video editing apps or makers have added stickers. Adding stickers would be a good idea for social media or promo videos. Like transitions, use these sparingly.
- Text - Some videos may require text due to low volume or introducing new information to the viewers. Text can be added as a transition to new scenes. Or, you can add text as background effects. But in most cases, text is added as captions.
Final Thoughts
Even if you’re not going to edit videos constantly or professionally, knowing these video editing styles can help you tell your business’s story. Something as simple as the standard cut can provide information to your audience. But with the different types of video editing styles, you can make your video even more entertaining and engaging to watch.
