The company appoints its first-ever Chief Revenue Officer and Chief People Officer.
Vimeo, the world's premier all-in-one software solution, announced the expansion of its management team with the addition of executives from the SaaS industry. The company also created two new senior executive positions to accelerate its growth and global expansion.
Eric Cox has been appointed as Vimeo's first Chief Revenue Officer. Cox is a veteran leader at Adobe with over a decade of experience. His most recent roles include Go-to-Market, Product Marketing, and Sales for Adobe's Digital Media B2B business. His current concentration is one Creative Cloud and Document Cloud. Also, he led efforts across multiple strategic initiatives for Adobe, including steering their e-commerce business and growing from perpetual software into a SaaS subscription business model.
Cox will be responsible for bringing revenue from Vimeo businesses. He will also oversee a global team involving sales, customer success, business development, marketing, and operations.
Crystal Boysen is the first-ever Chief People Officer at Vimeo. Before joining Vimeo, Boysen was the Global Head of People of the Australia-based Canva. She oversaw the team that worked hard to scale all things about people and culture and expand their enterprise sales time. During her leadership (November 2019-August 2021), Canva employees tremendously grew from 500 to over 2,000.
At Vimeo, Boysen will be responsible for driving a people-first organization and culture. She will also be in charge of ensuring the company is best positioned to attract, engage and retain talent amidst the evolution of the workplace and global expansion. Specifically, Boysen will oversee the international pool of skills, including talent acquisition, human resources, employee and workplace experience, and Diversity, Equity, and Inclusion (DEI).
Vimeo also added other experienced executives to its Go-to-Market leadership. Michael Schiff was appointed as head of Business Operations and Erick Cruz as head of Customer Success, both from Salesforce.
"We have an ambitious desire to be the professional video solution tapped by every business anywhere in the world," Anjali Sud, CEO Vimeo.
Anjali Sud shared that Cox Eric brings his long-time SaaS expertise in driving scalable growth, and Crystal Boysen takes first-hand experience intensifying global, people-first organizations. As the company starts to promote the video for enterprise clients, the new leaders will help Vimeo capture the massive opportunity ahead, Sud added.
About Vimeo
Vimeo (NASDAQ:VMEO) is the world's leading all-in-one video software solution. They aim to empower any professional, team, and organization to discover the power of video to create, collaborate and communicate. Vimeo is a growing community of over 230 million users ranging from creative professionals to small business owners to the world's biggest companies. Since its inception, the company has worked with various industries such as fitness, faith, education, e-commerce, and real estate.
The all-in-one video platform believes that modern business needs modern communications. Vimeo enterprise tools deliver the power to connect with an audience anywhere through the following:
- High quality live streaming - flawless and secure live streaming for all types of events
- Professional video management - centralized organization's live and on-demand video in a customizable platform
- Video engagement tools - direct viewers to additional content with custom call-to-action and sync information from leads with contact forms and marketing platform integrations.
- Video monetization - Vimeo seamlessly manages the video subscription service starting from a world-class video player so that videos look pristine anywhere. Other benefits include in-depth analytics, advanced selling points, and live PPV (pay-per-view)
For more information, visit vimeo.com.
