Website copywriting is the practice of writing for websites, including the landing page, services page, product page, blog posts, and other online marketing materials. The persuasive and engaging texts on the websites are likely to convert visitors into loyal customers. So, if you are an aspiring copywriter, you’ve landed in the right place. In this article, we will introduce the experts who will help you enhance your writing skills and create compelling website content.
Let's dive right in! Here are seven websites offering advice and insights for an aspiring web content copywriter.
1. Copyblogger
“Content marketing is the best way to build a lucrative business because it generates low-cost clicks and high-margin customers.” That is one of the core values of Copyblogger.
Founded in 2006 as a one-person blog, Copyblogger provides professional advice and resources to novice to seasoned copywriters. Now, the website generates an eight-figure annual profit. According to Copyblogger, this is because it can teach others how to create top-notch website content. It gives writers tips on how to connect with the target audience and inspire readers to take action.
The website offers lots of free features, including a Content Marketing section. Here, you can find the following:
- Copywriting 101
- Internet Marketing
- Search Engine Optimization
- Landing Pages
- Sales Pages
- Conversion Rate Optimization
2. Moz
As a web content copywriter, you must learn about search engine optimization (SEO). It’s the process of improving content based on various parameters to make a website rank higher on search engines like Google.
Moz is one of the best platforms for accessing SEO data and insights. For example, its Free Domain Authority Checker provides an overview of the search engine results page (SERP) of a website. Additionally, Moz lets you check a website’s domain authority (DA). DA is a number ranging from 1 to 100 that indicates the strength of a particular website. The higher the DA, the higher the website's search engine ranking.
3. Neil Patel
Neil Patel's blog is one of the biggest names for the latest SEO updates and digital marketing best practices. In 2016, former President Barack Obama commended Neil Patel as a Top 100 Entrepreneur under age 30 bracket. His website NeilPatel.com is a trusted resource for SEO analysis and digital marketing insights. The site offers various tools, including Ubersuggest, which provides keyword research, site audits, and competitive analysis. You can also keep up with the latest website content on his YouTube channel.
4. Hootsuite
Social media is a lucrative marketing channel, so it is not surprising that copywriters create social media content alongside long-form articles and blogs. Providing social media copy as an additional service can help increase your earnings and strengthen relationships with customers. So, if you’re looking for an all-in-one social media management platform, search no further than Hootsuite.
This platform can help you manage social media channels efficiently by providing tools for content creation, planning, scheduling, and optimizing social media interactions. Plus, you can connect over 100 app integrations to combine all your favorite tools into the Hootsuite dashboard. That is, by far, plenty of integrations compared to other social media management platforms.
5. Wordtune
If you’re leaning toward an AI-enabled writing and productivity application, you must try Wordtune. The tool offers personalized writing suggestions based on your writing style and preference.
As an AI-enabled writing and productivity platform, it provides personalized writing suggestions based on individual writing styles. From paraphrasing sentences to suggesting alternative words, Wordtune helps writers create more engaging and effective copy.
In addition, Wordtune has a blog where you can access copywriting guides and marketing tips written by subject matter experts. It also covers other topics related to copywriting such as social media, content writing, SEO, press releases, and AI applications, making it an excellent resource for copywriters.
6. The Email Copywriter
Email marketing is a marketing strategy which has the highest return on investment (ROI). Because of this, companies and organizations seek the help of professional web content copywriters. Avid visitors of The Email Copywriter can enhance their skills by reading stories, tutorials and more in the website.
The Email Copywriter was founded by Chris Orzechowski in 2015. Recognizing the effectiveness of video content, they expanded to YouTube . There are videos filled with book recommendations, marketing, and general copywriting tips.
Do you love listening to podcasts? Listen to Chris Orzechowski's podcasts to stay updated and listen to his advice anywhere you go.
7. Make a Living Writing
If you're looking to expand your client list and earn more, Make a Living Writing can assist you. This site helps authors and freelancers through useful articles on copywriting, including practical guides on getting started as a copywriter. Additionally, they provide a handy guide on how much freelance writers could earn, including average rates and tips on how much to charge to your clients.
Make a Living Writing also offers free, downloadable ebooks. You can grab a copy of "The Recession-Proof Freelancer" by the website owner, Carol Tice. Tice started writing in the mid-1990s and has worked with prominent organizations like American Express, Costco, and Forbes. In this ebook, she shares how to increase a freelance income regardless of economic situation in the country.
Conclusion
Copywriting is a rewarding but challenging career. With the right tools and platform, you can create compelling content, whether it's for your own use or your client. This list of web content copywriters will serve as your guide in fulfilling your roles. Feel free to conduct thorough research to understand and broaden your opportunities as a web content copywriter.
