Unlike other widely adopted AI tools, newer ones like lead generation are a wide-untapped market. A recent McKinsey Global Survey showed that businesses adopting AI remain constant, with 55% of respondents saying their organizations use AI. However, less than a third of respondents report that their organizations have adopted AI in multiple functions, demonstrating that AI applications still need to be expanded in scope. Only 23% report significant profit gains, further indicating untapped potential.
In this article, we’ll discuss the best practices for using AI lead generator platforms that generate high-quality leads faster than conventional methods.
What is Lead Generation?
Lead generation refers to building interest in a product or service and turning that interest into a sale. It makes the sales cycle more efficient by highlighting the most substantial prospects. The result is more successful customer acquisition and conversion rates.
The three types of leads are:
- Qualified Lead. A prospect with a genuine interest in a product or service and a higher conversion rate.
- Unqualified Lead. These leads need to have a higher interest level to become customers.
- Warm lead. It falls between the two. It showed some interest, but it depends on the sales to follow up and determine if the lead can become qualified.
The lead generation process begins with creating awareness and interest. You can start by publishing blog posts that educate your audience and engaging users through social media. You capture potential leads through sign-ups in which a person voluntarily gives you contact info to stay in touch. This can be through an email newsletter, webinars, virtual events, live chats, whitepapers, or ebooks.
Once you have leads, you can use their contact information to engage with personalized communication and targeted promotions.
Best Practices to Get High-Quality Leads Using AI Lead Generator Tools
AI lead generators offer a more innovative way to identify your ideal customers and nurture them into loyal brand advocates. The following techniques can help you unlock the full potential of these tools and watch your sales pipeline flourish.
1. Use your existing tools and strategies.
Your business might already have adopted a few AI-powered tools that you can utilize for lead generation. Chatbots are the most common AI adoption in the marketing segment for lead generation. These virtual assistants guide website visitors through your products and services.
However, only accurate data can ensure the high-quality performance of your AI lead generation tools. Even minor data errors can snowball into significant financial and operational losses, especially for large companies.
In addition, you can use marketing data solutions to complement AI lead generation tools. This can improve the latter's ability to generate targeted leads, customize marketing communications, and optimize your overall marketing and sales campaigns.
2. Create buyer profiles
Getting tons of website traffic does not always mean many site visitors buy your products or services. That's why you have to focus on getting more customers like the ones who have purchased from you in the past. To do this, you should create a buyer persona based on your ideal customer's profile.
As your business expands and your website starts getting more traffic, you will have the chance to improve your buyer personas using internal data. Then, an AI lead generator can help you anchor these buyer personas to your marketing communication and strategies.
3. Utilize chatbots to streamline the customer's buying journey.
The buying process should be as straightforward as possible. One critical factor in a streamlined buying journey is effective communication.
AI chatbots are a helpful tool that can automate communication. Customers are now becoming familiar with virtual assistants, prompting businesses to use AI-powered chatbots in their customer interaction. Once you've mastered the benefits of chatbots, you'll witness a significant improvement in lead generation.
4. Score leads effectively
Predictive lead scoring determines which leads are ready to speak to the sales staff. Wouldn’t it be better to ask your leads directly? AI-powered lead generation tools can create email lists from the lead database and send them a simple but personalized email.
If you provide your AI-enabled lead generation tool with responses from prospective customers, it can start recognizing patterns and data correlations. These patterns can make your leads score smarter.
5. Adopt automated email campaign solutions to attract more leads.
AI lead generation tools fuel a successful email marketing campaign. The tools can consider your prospects' browsing histories to create personalized emails. Machine learning models can interpret email marketing performance data to determine which components of email campaigns resonate with subscribers.
AI-powered tools analyze your email data to optimize every aspect, from crafting engaging subject lines and content to scheduling emails for timely delivery. Once these tools have enough lead data, they can help you adjust your email campaigns and filter your email lists.
6. Analyze old data to create a pattern.
Marketing is not like a chemical formula where predefined procedures and results are guaranteed. Try and test strategies to generate and convert leads. AI lead generator tools can help you with that!
Consequently, every marketing strategy must adjust to meet clients' evolving needs and preferences. This is where it becomes important for marketers to understand customers' feedback on their previous marketing campaigns. Luckily, analyzing data to determine patterns is a core feature of AI technology.
The data analysis capability of AI for lead generation can assist marketers in their jobs. It enables them to analyze how website visitors become leads and form a pattern for successful lead generation.
Conclusion
AI technology is beneficial for lead generation. With these tactics, you can expect a more efficient sales pipeline while improving conversion rates. Now is the ideal time to implement a new digital strategy integrating AI and machine learning. Training the sales and marketing department using AI-enabled tools helps maximize their benefits. Also, research top AI business tools to find the best that will give you a competitive advantage.
