A solid online presence can help you digitally become a familiar brand. If you’re promoting your new business, it can take some time to get traction and recognition. That said, you need to advertise your business on multiple websites or platforms to get more visibility and reach more audiences. Aside from the usual places like social media platforms to be seen, here are other websites that can promote your business!
1. Quora
The Q & A site, Quora, reported that over 400 million users visited the website monthly in 2023! Quora is a great place to find answers about anything under the sun. However, it’s a great place to promote your business, too! You can find questions relating to your niche. From there, answer questions and provide a link to your website. Quora doesn’t seem to restrict links to your website, which is a benefit for many business owners looking for an audience from the site.
2. Better Business Bureau (BBB)
Are you a new business in the US? BBB will help you get recognized across the nation by listing your business in their directory. You can claim your business or submit a request. The process starts by finding the business and adding a zip code. One great thing about this place, too, is you can receive reviews from consumers.
3. AllBusiness
Another strategy to get noticed online is to post guest blog posts on high-authority websites. However, these websites have editorial guidelines, which you should observe to get your pitch approved and your blog posted. One of these sites is AllBusiness. SimilarWeb finds that AllBusiness has a predominantly North American audience and has over 100,000 site visits monthly. It covers general topics, which would be a great starting point to promote your business.
4. SaaSGenius
This platform is great for SaaS businesses! SaaSGenius allows companies to be listed so long as it’s not promoting any of the following:
- B2C products
- Software in Alpha or Beta development
- Mobile apps that aren’t in a large software or used on a desktop
- Products with no USA audience
You can choose from the categories on their site and shoot them an email with your social networking accounts. However, if you don’t want to get listed yet but want to post a guest post, that’s possible! Simply follow its editorial principles and you can get your article published.
5. AngelList
Are you a startup in need of funding? Don’t forget to get listed on AngelList! It’s the all-in-one place to raise funds, get offers, and grow your business! However, you need to pay for a subscription to reach your investment goals. You can guarantee that the top investors can help your startup with funding.
6. IndieHackers
Another great place to promote your business is IndieHackers. You can submit a post or advertise on the site. The website lets you post about startups, tech, eCommerce, services, and money-related topics. It’s a great starting place for small businesses and startups to get visibility since users can subscribe to its email list. Plus, you can post job advertisements, partner with other co-founders, and meet with other IndieHackers in your neighborhood.
7. Afluencer
Influencer marketing is a preferred strategy by many brands and businesses to reach more audiences. As a new or small business, it can be difficult to tap big-name influencers to get the word out about your brand. However, you can start small by using Afluencer. You can find various influencers with different niches. One upside to using Afluencer is it has a free option to let you get noticed by influencers that can partner with you.
8. PRLog
An excellent place to get recognition is by submitting press releases. You can post new updates about your business like new product releases or have a new investor on board. PRLog is an excellent site to post free press releases in the US. This site partners with PR Newswire, which is one of the biggest PR sites. If you don’t know how to post a press release, PRLog has guidelines to get you started before you publish one!
9. Scoop.it
Here’s another content marketing strategy to promote your business. Scoop.it is a content curation tool where businesses can share content. From there, readers can discover new content or topics that intrigue them. Plus, you can become a thought or industry leader when you share content. Finally, you can automate content curation and create web pages or newsletters of your content!
10. Growth Hackers
Being part of a community can help you grow your business online. You can get an invite from Growth Hackers by signing up for free! You can talk to fellow business owners and learn how to grow your business. You can also network with other business owners! Plus, it has the Growth Hackers University where you’ll learn marketing, software, data, CRO, AI, and other courses to advance your business knowledge.
How to Be Strategic with Business Promotion?
Now that you have a list of great websites to promote your business in, here are some tips and strategies to get you started.
1. Decide on What Marketing Strategy You Want to Pursue
Promoting a business doesn’t mean you shouldn’t have a strategy when marketing your business. You need to identify which will work best for your business. For instance, you can try content marketing first. This means you can publish guest posts or write press releases. If that doesn’t work, try a different strategy like influencer marketing or video marketing.
2. Dedicate Time to Promote Business
While you’re busy running your business, it’s a must to allot some time to promote your business. You can do it once a day. For example, you can post on social media. Most social media management tools have a scheduling feature so you can do that ahead of time. If that would be too much work for you, it would be best to hire a marketing team, preferably with creatives to do this task for you.
3. Keep Monitoring Your Content
This is in connection with the first point. However, it’s important to emphasize that monitoring your strategies and content can help you understand which works for you. You can enhance a marketing strategy or you can switch. Aside from that, monitoring your content can also mean that you’re checking how relevant it still is or you might need to redesign or rewrite your content. This way, you can check which has more engagement.
