Company logos have evolved over time. From the simple Nike swoosh to playful logo animations, these new designs are reeling in more customers. Animated 3D logo designs are woven into every entrepreneur’s branding plans. And if you ask any graphic designer worth their salt, 3D logo animation is a way to capture target audiences. Due to recent short attention spans, people are drawn to innovative and creative designs. Although a 3D logo does the job of appealing to target audiences, an animated 3D logo does twice more. For advertisers with extensive digital marketing campaigns, pushing out animated 3D logos is a way to convey a modern, innovative, and fun brand.
Read on and gain these takeaways:
- What is 3D logo animation?
- What is the difference between 2D and 3D?
- Benefits of animated 3D logos
- How to create an animated 3D logo for free
- FAQs
What is 3D logo animation?
Image: Decolore
Your company logo is crucial in conveying your brand’s personality and identity. 3D logo animation is a moving graphic that showcases a company’s logo engagingly. It’s a dynamic way of presenting a logo through playfulness and creativity.
An animated 3D logo is suitable for introducing marketing videos or social media posts. Showing a solid and unique brand identity is essential in a cut-throat competition. Brands must see that their logos stand out when customers are exposed to them, as this will help with brand recognition and memorability. Although a static logo is effective, an animated 3D logo ups the ante on modern logo designs.
What are the differences between 2D and 3D logos?
The primary differences between two-dimensional (2D) and three-dimensional (3D) logos are depth, virtual realism, representation, and dimensionality. Here are the key distinctions:
- 2D logos look flat and only have two dimensions (height and width), 3D logos show depth and exist in three dimensions (height, width, and depth)
- 2D logos are better for simpler mediums and formats, such as illustrations, while 2D logos offer a more realistic depiction
- 2D dwells on shading and perspective techniques to create an illusion of depth, 3D logos are designed with depth and require rendering for realism
Benefits of animated 3D logos
Creating 3D logo animation helps businesses reach their full potential. Since a company logo reflects your brand, your target audience will view you as an authority if they see an engaging, dynamic, and high-quality logo.
Here are some benefits of creating an animated 3D logo for business:
1. Grabs attention
One of the most apparent reasons brands present campaigns with an animated 3D logo is for attention. People’s attention span is getting shorter by the day, with only 8.25 seconds, 0.75 seconds short of that of a goldfish! An animated 3D logo is an excellent way to grab attention and let people stay on your online channels longer.
2. Builds brand recognition
People are bombarded with marketing campaigns from multiple brands on various platforms. Those that stand out have more chances of memorability. People remember brands that go the extra mile with branding and marketing visuals. Creating 3D logo animation will augment brand recognition because it’s cool, modern, and playful.
3. Offers versatility
Animated 3D logos are built for flexibility. You can use the logo for your website, YouTube videos, Instagram Reels and Stories, or banner ads. It’s a good investment for your business, which wants to gain traction in the market.
4. Evokes emotions
Depending on your target audience and branding, 3D animated logos can evoke specific emotions. For instance, if you create cartoonish animation, this will ignite kid-like playfulness in people. If you’re creating dramatic animation effects in darker colors, this depicts a more emotional and serious appeal. Animated 3D logos are an excellent way to impact people’s purchasing decisions based on current emotions from initial exposure.
5. Makes your brand stand out
A brand that shows animated logos and designs wins over a brand that displays static ones. Animation is unique and creative, differentiating yourself from the competition. An animated logo also helps in telling your brand story in a visually appealing way.
How to create a 3D logo animation for free
While there are multiple online tools to create 3D logo animation, you can use the simplest one for free. Here’s how to create an animated 3D logo on Canva:
1. Open Canva
First, sign up for a Canva account and go to your dashboard if you haven’t already. Select the “Animated logo” option from the options.
2. Choose a template
You can choose a template from the available ones. You may also type a specific template on the field and see if free ones are available.
3. Customize
You can customize your animated 3D logo by changing the text, font style, font size, background colors, etc. You may also choose another animation effect if you want.
4. Download file
Using the free account, animated 3D logos come in both MP4 and GIF on Canva. The former allows you to add audio, while the latter creates a more compressed and shorter animation without audio.
Frequently Asked Questions (FAQs)
How much does an animated 3D logo cost?
The cost of an animated 3D logo depends on the software you choose. Some online tools also let you create animated logos for free.
What software creates animated 3D logos?
You’ll find a lot of user-friendly online tools that create animated 3D logos. Here are some you can use:
- Animakr
- Motionden
- Offeo
- Adobe Spark
- Quince Media
How can you animate a static logo?
A flat or static logo can be animated. Choose the software you prefer and add some animation effects. You can even add simple effects to the brand name by letting it roll or burst into the frame.
Is PNG suitable for animated logos?
Neither PNG nor JPEG supports animated 3D logos. GIFs are the best format for animated graphics.
Can you print a 3D logo?
Of course, an animated 3D logo is only suitable for online channels. However, you can print a 3D logo with a 3D printer.
