Growing your business is impossible when your target audience doesn’t know about your brand in the first place. That’s where an ad agency for small business comes in. These agencies help expand your brand’s visibility and get your business in front of customers.
In this article, we’ll explore some of the top options you have if you’re looking for an ad agency for small business. We’ll also answer frequently asked questions about the matter to prepare you for hiring your first ad agency. Let’s begin!
Why Hire an Ad Agency for a Small Business?
Some entrepreneurs tend to presume that getting ad agency services is something exclusive to large corporations. After all, it costs a lot of money to hire one, right?
Well, not necessarily. There are affordable marketing agency for small businesses that can offer packages relative to an enterprise’s size and needs.
Here are other benefits you can enjoy when hiring an ad agency for small business:
- Optimized Results. Hiring an ad agency for small business can allow you to stretch your resources by letting experts handle your ad campaigns rather than by learning the ropes through trial and error.
- Updated Strategies. Having experts working on your ads means you get access to updated strategies as well as valuable tools professionals use for marketing and advertising.
- More Time on Your Hands. By hiring an agency, you can save time you’ll otherwise need to spend learning, planning, and implementing ad campaigns. You can use this time instead to focus on more important aspects of your business.
10 Best Ad Agencies for Small Businesses
Here are some of the best ad agencies for small business:
Blu Mint is one of the digital marketing agencies for small businesses that offer full-service digital marketing services. This agency provides custom strategies based on their clients’ goals and needs.
Some of their key features include:
- SEO management
- Email marketing
- social media marketing
- Paid advertising
- Web design
Pricing: Blu Mint doesn’t have a published price list on its website, but you can schedule a free consultation to get an estimate based on the services you need.
Focused on B2B advertising, NinjaPromo is a digital marketing agency you can turn to for multi-channel marketing solutions. They offer marketing services for startups and small businesses, including:
- Influencer marketing
- Video production
- Paid social and community management
- Data-driven approach
- SEO strategies
Pricing: The platform offers subscription-based services starting at $3200 per month for 40 hours or $80 per hour, which can be spent on one to two regular tasks.
If you require more than ad campaign management, check out WebFX, which offers content creation, copywriting, and more. They take pride in offering a proprietary technology platform. Their key features include:
- SEO services
- Digital advertising
- Marketing automation
- Design
- Content Marketing
Pricing: The platform’s custom digital marketing plans start at $3,000 monthly, with AI-powered strategy recommendations and expert advice on demand.
Straight North takes pride in having thousands of companies trust them to manage their digital journey. Their services include the following:
- Website design and development
- SEO services
- Pay-per-click advertising
- Social media (Google Ads, Microsoft Advertising, Facebook Ads, Instagram Ads)
Pricing: Straight North doesn’t publish its rates on its website but encourages prospective clients to schedule a consultation for the service they want.
Ignite Visibility is a full-service digital marketing agency aiming to offer the most effective digital marketing solutions. Aside from paid services, the agency provides earned services like SEO, viral campaigns, and digital PR.
Their paid media services include:
- Google AdWords
- Paid search management
- Google Display Advertising
- Paid social advertising
- Offline conversion tracking
- Media buys
Pricing: The agency doesn’t have a published price list on its website, but you can request a free proposal.
Frequently Asked Questions (FAQs)
How much does it cost to use an ad agency?
The cost of using an ad agency for a small business can vary widely depending on the services required, the agency's expertise, and the scope of the advertising campaign. On average, small businesses might spend between $900 to $20,000 per month, as per WebFX. However, discussing specific needs and budget constraints with the agency is crucial to get a tailored estimate.
What is the best advertising method for small business?
The best advertising method for a small business often depends on the target audience and budget. Digital marketing strategies like social media advertising, search engine optimization (SEO), pay-per-click (PPC) advertising, and email marketing are highly effective and cost-efficient for reaching a broad audience and generating leads.
Should I hire a marketing agency for small business?
Hiring a marketing agency for a small business can be beneficial if you need the expertise and resources that your in-house team lacks. A marketing agency can provide strategic planning, creative services, and access to advanced tools, helping you reach your business goals more efficiently.
When choosing an ad agency for your business, make sure that their pricing, industry focus, and expertise align with your enterprise. More importantly, it pays to ensure that you’ll be able to have a good working relationship and that they understand your brand identity. Best of luck!