In the vast digital landscape, getting engagements is a plus, but conversion rates are a win. All it takes is finding the best platform to attract your audience. Social media is one of the most effective channels for enticing users into become your leads and customers. If you need inspiration for social media advertising, here are the top ten picks for the best social media ads designs!
1. The New Yorker
Released in 2018, this Facebook ad design from The New Yorker is genuinely noteworthy. It is a video that shows different line drawings of their target audience. It has a fun and free-spirited appeal that gives character to the ad and aligns with the brand's personality quite well.
Its simplicity makes it all the more interesting. The only text you'll see is the brand name and a short yet informative one-liner. If you're looking to create social media ads designs that will never be boring, this is the one to copy.
2. Slack
Social media is a fast-paced world where every second counts. This is the reason ad designs that use plenty of negative space get noticed more. Looking at many of Slack's ads, you'll find them leveraging this concept often enough, and for good reason: it works.
This one that they published on LinkedIn is simple and easy on the eyes. It isn't cluttered, and you can instantly see what they're talking about. This gives the right amount of information without taking so much of the viewer's time.
3. Jumio
An effective way to get your audience's attention is to use the marketing model PAS (problem, agitation, solution). Jumio did this in their social media ads design captioned "A Crisis of Identity." It identifies a problem and agitates the readers but gives a solution quickly. The ad also provides a link to download an e-book, which helps establish authority for the brand.
The overall design of the Facebook ad is also impactful with its use of bright and contrasting colors. The illustrations also add style, which adds interest to the sponsored post.
4. Penji
A SaaS company, Penji provides unlimited graphic design to its clients. So, it doesn't come as a big surprise if you see their social media ads design land on this list. They know how it's done with the below example of one of their Instagram ads.
They have successfully projected an authoritative persona with the tips and tricks they incorporate in their ads. Plus, the designs look remarkable and captivating, something businesses should emulate.
5. Rooted for Good
Corporate social responsibility plays a crucial role in how people perceive your brand. To create compelling social media ads designs, it is essential to showcase your advocacies in them. This is what skincare company Rooted for Good has done in their ads and Instagram posts.
The simple ad layout features a story about an organization they support. It has a photo to illustrate the advocacy better, ways to donate, and other relevant information.
6. HubSpot
Software company HubSpot has a blog that is a go-to for many entrepreneurs and marketers looking to grow their brands. They are intent on helping as much as they can, which is evident even in their social media ads designs. Their LinkedIn ad below shows a cheat sheet for Instagram, which readers can download.
The ad has very few design elements in it. This is an excellent way to emphasize the main information you're trying to sell. The design isn't cluttered, which is an excellent way to lead the eyes to where it matters.
7. Mercer
Consulting firm Mercer has a social media ads design that uses beautiful imagery. It features videos and pictures of people, nature, and technology that are truly captivating. This type of approach is perfect as it gives the brand a trustworthy, authoritative, and professional identity.
The ad is fast-moving, an excellent way to show the company's commitment to innovation and quality services. If you want to follow in their footsteps, it pays to use clear and crisp images that are well-thought-out and carefully planned.
8. The Body Shop
A successful social media ads design is one that uses impressive images. Take a leaf from The Body Shop's book by following what they did in their Instagram post. This is to promote vanilla pumpkin shower cream.
The product is placed on top of pumpkins and is shot with perfect clarity. Its vibrant colors show through amazingly well. The image is both inviting and appealing, making for a great social media post. To achieve this look, ensure your images are high-resolution and use the proper lighting.
9. GoDaddy Canada
Web hosting and domain registry company GoDaddy Canada uses social media for their advertising efforts. In the example below, they created a video specifically for use to advertise themselves on YouTube. At only 7 seconds long, it is filled with images that sum up what the company can do for your business.
Human attention span has decreased over the years, and a short video to advertise your brand is more than enough. Make sure that it is entertaining while providing the correct information your viewers need to know.
10. Grammarly
As with almost all of the social media ads designs on this list, this one from Grammarly is simple yet informative. This type of ad does not require many design elements as it makes them easier to view, especially when scrolling. The grammar and typing assistant knows how to grab attention as it shows how mistakes in your writing can be easily corrected with the software.
The image of the hand and computer remain static while the points it needs to relay across are moving. This technique is excellent in directing the viewers' attention where needed. It also proves effective, as you can notice it has no audio, and the animations are enough to get the brand's message across.
How to Create Social Media Ads
Before the advent of AI, businesses had three main options for getting social media ads.
The first option is DIY. Business owners or marketers can use graphic design software applications. Most applications are free to use. Plus, businesses can customize graphics using their brand assets or use templates. Here’s a quick tutorial on how to create social media ads with Canva using a template.
1. Go to the Canva dashboard
2. On the search bar, search “social media ads”
3. Select a template you want to use
4. Once selected, choose “Customize this template”
5. Edit the social media ad by changing the font, color, graphics, and brand assets
Most businesses' second choice would be hiring in-house or freelance graphic designers. You can find in-house or freelance graphic designers by browsing on job boards.
The final option is using graphic design services. Graphic design services are cost-effective, considering that most businesses won’t need social media ads regularly.
Agencies are an example of a graphic design service. You can reach out to them if you have specialized social media needs. Most agencies follow a process to ensure that the project becomes successful.
One graphic design service is the design contest. If you choose this option, you need to submit a brief and choose how many designs to receive based on your budget. From there, you select your preferred design and work with the winning designer.
Another graphic design service option is those using the subscription-based model. This is ideal for businesses with a decent budget and that need regular social media ads without the commitment of hiring designers or collaborating with agencies. Most unlimited graphic design services require you to subscribe, and then let you submit a design brief. After that, a graphic designer will be assigned to your project, and you can review their work before you publish it.
Conclusion
Advertising on social media is necessary for businesses if they want to grow further and succeed. If you don't know where to start with your brand or are looking for inspiration, this list is perfect for you. These ten social media ads designs will show you how it is done.
