Creating content for marketing channels like blogs or social media is essential for small business owners and even bigger enterprises. However, not only does the content matter but so does the strategy behind it. You must have a solid content strategy to ensure your content is seen and helps you achieve your goals. If you need fresh ideas to include in your plan, read on. This post covers key factors and the top content strategy services.
What are the Factors to Consider When Creating A Content Strategy?
Image Source: Alexandr Podvalny on UnsplashA content strategy is an integrated plan for planning, creating, publishing, and managing your content. It aims to attract and interact with a target audience and help solve problems while achieving business goals. A good content strategy should address the following specifics:
Schedule
After outlining your goals, you must decide on a time frame for achieving them. Similarly, relevant content releases should be planned strategically within the set timeframe. That is why outlining your workflow improves efficiency and productivity even with a flexible schedule.
Topics
Preparing a list of topics is crucial so the content creators have ideas to choose from. Since your objective is to inform and engage your audience, preparing a variety of topics beforehand matters. However, you must ensure that all topics align with your brand image.
Audience
Consider specific segments of the audience you will be targeting with every content. These segments will vary depending on the platform where you publish the content, the content itself, and the product or service you market.
Channels
The next element of content strategy is deciding on the channel or platforms where you will release your content. Remember, you must be more specific about where your target audience will most see your post. Some people will connect through your website, while others will find you on social media. Think about how your content works together across different platforms.
For example, digital ads can funnel users into your newsletter, which in turn drives traffic to your blog. Your blog posts can also include links to follow you on social media.
External Links
When planning your strategy, it's essential to carefully select the products, services, or external content you link to. Take into account the different stages of the marketing funnel and how the linked content will contribute at each stage. Additionally, remember that links impact your SEO and influence how search engines rank your site.
Top 5 Websites that Offer Content Strategy Services
Worried about creating content that falls flat? These top 5 websites specialize in developing winning content strategies that attract, engage, and convert your target audience. Check them out!
1. Siege Media
Screenshot from the Siege Media websiteSiege Media is an SEO-focused agency that helps you craft content that will rank on Google and drive organic traffic. From simple search engine-optimized content to interactive statistics posts to studies, Siege Media offers various content strategy services to match your goals.
Siege Media also introduced Rise, a WordPress-based platform that allows optimized internal linking and content audits in just a few clicks.
Best Features: Keyword-driven content to drive rankings, increase passive links, and improve organic traffic
2. ClearVoice
Screenshot from the ClearVoice websiteThis freelance digital network connects clients to professional writers. ClearVoice provides clients with teams of talent managers, freelancers, editors, and customer success managers. The network offers three unique content strategies of its clients such as Attraction, Conversion, and Authoritative, depending on the client's goals and objectives.
Best Features: Offers its talent discovery engine called VoiceGraph to vet freelance writers.
3. Brafton
Screenshot from the Brafton websiteBrafton specializes in marketing campaigns and developing technological solutions for brands lacking in-house resources to grow their presence. Brafton offers content writing, video creation, social media consulting, and inbound consulting.
As a content marketing expert, Brafton crafts inbound content marketing strategies, performs technical SEO audits, and supports social media strategy and promotion.
Best Features: Offers outsourcing marketing resources for specifically B2B and B2C brands
4. Power Digital Marketing
Screenshot from the Power Digital Marketing websitePower Digital Marketing is another one-stop shop for digital content creation. They can handle tasks from the top of the funnel, such as creating content for TikTok and other social platforms, to the bottom, such as strategic email marketing and facilitating partnerships.
Best Features: It offers a marketing analysis platform called Nova and tailored content strategies.
5. WebFX
Screenshot from the WebFX websiteWebFX is a digital marketing agency that assists small local businesses and larger corporations with their digital marketing strategies. This results-driven agency highlights the importance of analyzing the numbers related to revenue and organic traffic performance.
Best Features: Offers MarketingCloudFX, a marketing-automated software to augment utilization of proprietary data to create curated strategies.
Content Strategy Services FAQS
What kind of content creation is offered by a content strategy agency?
There are numerous content creation services available that can produce exactly what you're looking for, such as:
- SEO
- Copywriting
- Graphic design
- Video production and marketing
- Ebook marketing
- Social media marketing
- Digital PR
If you need assistance with video content production, it's wise to select an agency with substantial experience in that area and a portfolio of work you can review.
For assistance with updating your social media accounts, choose an agency with proven experience in social media management.
Does this agency understand your industry?
As highlighted in the list above, many agencies specialize in particular industries, such as B2B or e-commerce. When selecting a digital content agency, it is important to choose one with experience in your industry and a deep understanding of its nuances. These agencies will also be familiar with your direct competitors (and may have even worked with them) and know how to enhance your online presence within your industry.
Do content strategy services cover other needs outside of content?
Content creation may be a major priority for hiring a content creation service. However, do other aspects of your brand marketing need improvement or solutions?
Certain content creation services go beyond simply creating content, offering additional services such as marketing strategies and SEO analytics. Marketing agencies are generally quite versatile, so you can feel confident in your choice from the list provided above.
Featured Image Credit: Walls io from Unsplash
