Marketers spend on multiple marketing strategies, like content, social media, in-person events, and email. As such, you might pay a hefty price if you want to spend on multiple software applications at a time. Hence, you need a marketing platform to meet your goals. Two marketing solutions come to mind: HubSpot and Constant Contact. Between these two, which is the best option? Here is our HubSpot vs Constant Contact review!
Hubspot Features
In this article, we will focus on hubs with features similar to Constant Contact.
Hubspot Marketing Hub
Hubspot has comprehensive marketing features that help you manage workflows and strategies. Plus, you can increase sales and get real-time updates.
- Build forms - Get more leads by embedding these forms into your website. You can connect this form with CRM software. Plus, you can customize forms and follow up on your leads.
- Live chat - You can talk to customers using live chat, and it’s easy to integrate into your website. Plus, if you don’t have active agents, chatbots can help you deal with customer concerns. Additionally, you can get new chat updates on Slack if you use this communication platform.
- Contact management - Organize all contacts in one place! You can centralize your work in one platform. Plus, you can send them marketing emails.
- Campaign management - Manage all your campaigns and coordinate with sales teams to monitor analytics and performance.
- Automate marketing - You can streamline workflows and become more efficient in delivering better results.
- Reports and analytics - You don’t need to sign up for more marketing analytics and reporting apps. HubSpot helps you understand performance and get reports to help you improve future marketing campaigns.
HubSpot CMS Hub
This hub complements the marketing hub since you need to promote content. It’s ideal for new businesses since you can build websites. Additionally, marketing teams can leverage the CMS hub to produce content and use tools for campaigns. However, the CMS hub is for landing pages.
- Personalize content - Create a website that will entice visitors to stay longer through recommendations.
- SEO Recommendations - Get suggestions from HubSpot to understand which keywords can attract more visitors.
- A/B testing - Run A/B testing to ensure which pages perform better.
- Memberships - Get more leads by adding a sign-up form on exclusive or subscriber-only content.
- Analytics and reporting - Monitor analytics and generate reports.
HubSpot AI
Although HubSpot AI isn’t a hub, its AI can help you generate content and improve your content to target and attract more audiences. Here’s how their AI can help you:
- Create written content for blogs
- Generate compelling social media copy
- Produce high-converting emails
Aside from these hubs, HubSpot also has tools to create content like:
- Forms
- Email marketing
- Landing pages
- Ad management
Constant Contact Features
Constant Contact has features based on the marketing strategy you want to use. Additionally, they have an AI tool that helps you create high-performing and engaging copy.
Email marketing
Constant Contact has a drag-and-drop editor to help you create marketing emails without hiring a designer. Additionally, Constant Contact can help you automate your marketing campaigns based on events or other triggers. Finally, know how your marketing emails are performing through analytics.
Landing pages
Generate more leads with their landing page feature. You can build a custom landing page and form to entice more sign-ups!
Event marketing
You can use landing pages, tickets, and invites to entice more people to sign up for upcoming events. Then, you can use email to promote your new events! Finally, track your event sign-up and know how to invite more people.
Social media marketing
You can use Constant Contact to schedule your social media posts. Plus, you can respond to comments and conversations on Facebook and Instagram.
SMS marketing
Let AI help you create texts that get read! The platform has a dedicated SMS app to let you send text blasts. Plus, you can check how your texts are performing, too!
Verdict: HubSpot is STACKED with various features to help you achieve your marketing goals. They get the point for features.
Pricing
Since HubSpot has multiple “hubs,” here are the various pricing plans for the plans that are competing against Constant Contact’s applications.
HubSpot Marketing Hub
- Free
- Starter - $20/mo/seat
- Professional - $890/mo (three seats)
- Enterprise - $3600/mo (five seats)
HubSpot CMS Hub
- Free
- Starter - $20/mo/seat
- Professional - $400/mo (three seats)
- Enterprise - $1200/mo (five seats)
Meanwhile, Constant Contact has one pricing plan for all features. However, they have a tiered pricing, depending on how many emails you send monthly.
- Lite - starts at $12/mo
- Standard - starts at $35/mo
- Premium - starts at $80/mo
Verdict: Constant Contact wins with pricing since it’s much more affordable.
Integrations
Hubspot has 1000+ integrations available for its various hubs. Some include Zapier, Slack, Google Workspace, Stripe, WooCommerce, Trello, and more! Meanwhile, Constant Contact has only 300+. These are WordPress, Google Workspace, Vimeo, Canva, Salesforce, and more!
Verdict: HubSpot is much more integration-friendly, making it the winner.
Hubspot Pros and Cons
HubSpot has flexible pricing options. First, you can subscribe to one hub and use the others for free. The second is to subscribe to the comprehensive customer platform, starting from $1200/mo. Finally, you can bundle various hubs to get the most value. Additionally, many users find that their software apps are user-friendly for beginners.
A/B testing isn’t available on lower tiers, which can be crucial for marketers running these campaigns. Plus, despite the flexibility of choosing hubs, business and enterprise pricing is actually annual and could be pricey.
Constant Contact Pros and Cons
Many users find that Constant Contact is beginner-friendly. You can create content and track analytics in one place. Additionally, many users praise email deliverability.
However, Constant Contact doesn’t have a free plan, but you have 14 days to try the software for free before canceling. Plus, some templates look outdated, too.
Conclusion
HubSpot is the better solution between the two since they have flexible subscription options and can use free tools to try the platform before committing. Plus, they have more to offer to marketing teams and help them grow. However, Constant Contact is also a digital marketing solution, allowing you to focus your efforts on email, events, SMS, and social media. Either way, know which one works for you and where you’ll maximize the best value for your marketing.
