Are you thinking of investing in videos for your business? It’s the perfect time to do so because many people are more inclined to watch more videos. And if your business posts videos on your site or social media platforms, you can introduce your audience to your company and what you can offer them. But what are the types of videos that your business needs to post?
Why do businesses need to post videos?
1. Get more leads and have customers purchase or subscribe
If you want to get your audience’s attention, use video. With video, you can educate and inform your audience, and if they’re convinced, they can know more about your company or purchase in an instant. Plus, Hubspot found that including video in your marketing strategy can increase your leads.
In addition, if you’re following a marketing funnel, you can use videos for each step. And you can entice your audience to buy your items or subscribe to you through videos. The best videos for this purpose are demos, social media videos, promotional videos, or even testimonial videos. In fact, marketers have seen a rise in their sales after posting videos.
2. Tell a story
Graphics are also engaging content to post on your site. But video takes graphics to a whole new level since it moves because of animation or transitions. Aside from those, videos can tell a story. For example, you can tell a story about how your business can solve a customer’s pain point. Or, you can tell a story of a customer whose life has improved because of your service or product.
3. Build trust
Before someone can even buy a product or subscribe to a service, they might research your company and what you’re selling, and even consider your competitors during their research. Although you want to accelerate a customer’s decision-making process, you can slowly build trust through their videos.
You might say some people would still be reluctant to click add to cart or choose a subscription plan. However, you might see your target audience become loyal customers or clients through different videos like testimonials, case study videos, or even promotional ones.
What are the different types of videos for businesses?
Fortunately, many businesses have various video options to post on their site, emails, YouTube channels, or social media profiles. Here are the top eight types of videos that businesses can post or produce.
1. Explainer Videos
One video type businesses should post are explainer videos. This is a must-post video because explainer videos can inform your customers-to-be about your company. After all, in marketing, the first step in the marketing funnel is the awareness stage. You can start grabbing their attention from the get-go when you have an explainer video ready.
2. Promotional Videos
When doing video marketing, make sure that you’re also posting promotional videos. These videos come in different forms, but there’s one thing to remember when making promotional videos. Make sure that you have a call to action at the end of the video. This will signal your audience that you have something coming up, like an event. Or you can remind your audience to buy from your business or subscribe to your service.
3. Testimonial Videos
Do you want to convince customers to subscribe to your service or use your product? Make it personal with testimonial videos. You can reach out to your customers or clients and ask them to make a video about your product or service. Perhaps you can prepare some questions they can answer in the video so that they can give more details about how you have helped them and why they love your product or service.
4. Company Culture Videos
Are you introducing a new person to your team or business? A company culture video can help new employees learn more about your company. This is ideal for remote work. Or you can save time and money with a video instead of asking a designated person to do the orientation regarding company culture.
But are company culture videos for employees’ eyes only? You can definitely post your company culture video on sites like LinkedIn or YouTube. If you have the company culture video posted online, you can attract future employees to your company.
5. Training Videos
Another internal video you can produce for your business is a training video. Training videos are great for reducing the number of times you will have to explain how a certain task or process works. For example, if there’s a marketing task you want to introduce an employee to, you can use a screen recorder to record a video on what process they should do when accomplishing it.
It’s best to keep the training videos for your employees’ eyes only.
6. Demo Videos
Demo videos are important to add to your site to help your subscribers to understand how they can subscribe to your service and learn more about it. Many service-oriented businesses use demo videos to show potential customers how their service works before they can even subscribe.
7. Social Media Videos
Many businesses have found success in posting videos on social media because they have acquired some of their customers through there. You have SO many options on what videos to post on social media. For example, you can repurpose your blog content and post it on your social media platforms. Make sure that at the end of those videos, you convince your followers to go to your site.
8. Live Streams
Connect more with your audience when you go live on a live stream. Live streams are great to do if you want to give your audience an update about your business. You can also do live streams for product launches or new services offered. Or perhaps, if you’re partnering with an influencer or a new company, live streams can be a great way to announce it and cause more hype.
Key Takeaways
There are different types of videos for businesses to help them connect with their customers, clients, and employees. It all depends on what videos they may need to publish to achieve their numbers and success. Even though businesses may be reluctant to start their video marketing journey, the payoffs outweigh its costs. You can start small, and eventually once you have the numbers and get the hang of it, you’ll definitely want to boost your marketing efforts with mostly video.
